Loading...

Design more effective email campaigns

November 17, 2016 by Guest Contributor

The best way to increase email open rates? Include a subscriber’s name in the subject line.

A recent Experian study found that in addition to higher open rates, personalized subject lines have a27% higher unique click rate, an 11% higher click-to-open rate and more than double the transaction rates of other promotional mailings from the same brands. C2T
Other proven personalization tactics include:

  • Customizing subject lines based on browsing behavior
  • Dynamically populating product choices based on the past purchases of the subscriber
  • Triggering emails based on Instagram or Pinterest selections, connecting social media choices to email opportunities

In addition to personalization, companies should coordinate social media programs with email and mobile campaigns in order to optimize engagement across all channels.

>> Consumer credit trends

Oliver Wyman (1)

Related Posts

Experian’s Q4 2020 Market Trends Review takes a closer look at aftermarket trends, including the growing sweet spot....

March 31, 2021 by Marty Miller

In 2020, new trends emerged, driven by a continued shift in consumer preferences. Let’s take a closer look at...

March 24, 2021 by Marty Miller

Experian's Q4 2020 State of the Automotive Finance Market report gives insight into the current state of the leasing...

March 9, 2021 by Melinda Zabritski

Subscription title for insights blog

Description for the insights blog here

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Categories title

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Subscription title 2

Description here
Subscribe Now

Text legacy

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

recent post

Learn More Image