Scott is an expert in digital credit marketing and helping his clients identify the right marketing channel mix for the top financial services players in the industry. He has been with Experian for over seven years, leading key initiatives within the Credit Services and Marketing Services divisions. Scott earned a Bachelor of Arts degree from San Diego State University, and holds certifications in Lean Quality as well as Digital Media Sales from the IAB.

-- Scott Gordon

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The intel you need on people-based marketing

There are about as many definitions for people-based marketing as there are companies using the term. Each company seems to skew the definition to fit...

May 18, 2017 by Scott Gordon

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

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