Customer Targeting & Segmentation

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From the time we wake up to the minute our head hits the pillow, we make about 35,000 conscious and unconscious decisions a day....

January 23, 2019 by Ann Chen

2019 is here — with new technology, new regulations and new opportunities on the docket. What does that mean for the financial services space?...

January 14, 2019 by Stefani Wendel

With the new year just days behind us, and as the uptick in holiday spending comes back down, debt consolidation will take precedence along...

January 3, 2019 by Stefani Wendel

“We don’t know what we don’t know.” It’s a truth that seems to be on the minds of just about every financial institution these...

December 11, 2018 by Jesse Hoggard

Your model is only as good as your data, right? Actually, there are many considerations in developing a sound model, one of which is...

November 7, 2018 by Reuth Kienow

Every morning, I wake up and walk bleary eyed to the bathroom, pop in my contacts and start my usual routine. Did I always...

November 6, 2018 by Ann Chen

There are four reasons why the auto industry should be enthusiastic about the electric vehicle segment’s f...

November 2, 2018 by Brad Smith

Picking up where we left off, online fintech lenders face the same challenges as other financial institutions; however, they continue to push the speed...

November 1, 2018 by Brittany Peterson

Where are electric vehicles most popular? During the first half of the year, 3.6 percent of all new registrations in California were...

October 31, 2018 by Brad Smith

Fintechs seem to be the new Joneses. Everyone’s trying to keep up. I sat down with Gavin Harding, Senior Business Consultant with Experian Advisory...

October 30, 2018 by Brittany Peterson

While electric vehicles remain a relatively niche part of the market, with only 0.9 percent of the total vehicle registrations through June 2018, consumer...

October 26, 2018 by Brad Smith

I believe it was George Bernard Shaw that once said something along the lines of, “If economists were laid end-to-end, they’d never come to...

October 24, 2018 by Jesse Hoggard

How a business prices its products is a dynamic process that drives customer satisfaction and loyalty, as well as business success.  In the digital...

October 11, 2018 by Shelly Miller

If your company is like many financial institutions, it’s likely the discussion around big data and financial analytics has been an ongoing conversation. For...

October 4, 2018 by Jesse Hoggard

Big Data is no longer a new concept. Once thought to be an overhyped buzzword, it now underpins and drives billions in dollars of...

September 27, 2018 by Jesse Hoggard

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