Maximize Revenue Potential
Establish more profitable and secure relationships with your customers. Whether you’re a financial institution trying to determine the total value of a customer across all business lines or a retailer looking to speed up and improve the application process, Experian® offers tools that profile and segment consumers, perform analysis, trend and prescreen so you can maximize revenue opportunities.
Build better customer relationships with the following products:
B2B Marketing TriggersSM
Leverage monitoring and trigger platforms to improve campaign performance. Get up-to-date data and know when your customers indicate a need for new services.
Demographic Enhancement
This tool lets you merge your existing business customer data with Experian’s credit information to give you a better picture of a company’s operations and annual sales.
List Rental Fulfillment
Make your list more attractive to more mailers and increase your sales potential. Our industry leading data preparation processes ensure that your addresses are accurate and up-to-date, making your database deliverable and productive for list rental customers.
TotalvueSM Retail
This platform integrates information, data management, campaign management and analysis so you can understand customer value and profitability, promotion history, campaign response and merchandise analysis with Totalvue Retail.
b2bBaseSM
Gain market insights that tell you how your customers compare with the overall B2B marketplace, plus learn their lifestyle attributes, market penetration rates and more.
BehaviorBank®
Develop a better understanding of consumer buying behavior with self-reported data on hobbies and lifestyle.
Cooperative Data
Deepen your prospecting capabilities with cooperative data. Experian provides access to purchasing information for more than 100 million catalog consumers through its catalog database and 63 million magazine subscribers through its publisher database.
Experian® CheetahMail®
A combination of permission-based email marketing and customer intelligence technologies.
Decision InsightSM
Get a better response rate on offers. This decisioning program reduces risk by prescreening applicants and improves efficiency by automating the credit decisioning process.
Hitwise®
Improve marketing strategies by learning what drives traffic to your competitors' sites. Hitwise provides access to daily online usage — see how 10 million US Internet users interact with over 1 million Web sites across more than 160 industries.
Prime Performance Modeling
Prime Performance Modeling helps you formulate intelligent solutions to acquisition and retention challenges by analyzing your data to discover untapped markets, uncover hidden cross-sell opportunities, identify "at risk" clients and predict future loyalty.
TotalvueSM Universal
Build stronger relationships with your customers by bringing together the key components that enable successful marketing campaigns — data analysis and campaign results tracking. By integrating tools, services and support, Experian helps you focus on insights that drive your business.
TrueTouchSM
Ideal for brokers, catalogs, consumer products, financial services, media and publishing, nonprofits, retail and telecommunications companies — this contact strategy solution provides a clear picture of the best audience, message, channel and timing for your marketing campaigns.
Notification Services (Cross-Sell Triggers)
Provides daily notification of cross-sell and up-sell opportunities with customers who have shopped elsewhere for credit.
Notification Services (Trend View)
Make the most appropriate offers to customers and prospects at precisely the right time.p>
