New York, N.Y., Feb. 8, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 67.95 percent of all U.S. searches conducted in the four weeks ending Jan. 29, 2011. Bing-powered search comprised 27.44 percent of searches for the month, with Yahoo! Search and Bing receiving 14.62 percent and 12.81 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis report accounted for 4.61 percent of U.S. searches.
Bing success rate highest for January 2011
Bing and Yahoo! Search achieved the highest success rates in January 2011. This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 65 percent. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.
Amazon is top retail site ranked by paid search traffic
Out of all paid clicks to the top 500 retail sites, Amazon captured the majority of traffic, or 11.25 percent of all paid clicks for the four weeks ending Jan 29, 2011. This represents a decrease of 7 percent compared with the prior month. Amazon outpaced rivals by capturing the highest share of paid search traffic during the holiday shopping season. Among the top five sites in the Retail 500, Lowe’s experienced the highest month-over-month growth in paid clicks (51 percent), while Sam’s Club had the highest month-over-month increase (62 percent) among the top 20 visited retail sites in January.
Longer search queries up 5 percent
Longer search queries — five to eight words — were up 5 percent from December 2010 to January 2011. Shorter search queries — those averaging one to four words long — decreased 1 percent from December 2010 to January 2011. Two-word searches comprised the majority of searches, amounting to 23.59 percent of all queries.
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog at http://www.ilovedata.com and Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising,customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
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