Experian Marketing Solutions Audience IQ Privacy Policy

This Privacy Policy describes how Experian Marketing Solutions, Inc.’s Audience IQ products and services collect, use and share data. This policy does not apply to any other products or services within the Experian family of companies.

Collection of Personally Identifiable Information

Partners or Customers of Audience IQ collect and share personally identifiable information with Experian Marketing Services. Experian Marketing Services may supplement the information it receives from its customers or partners with additional information about you, including, but not limited to:

  • Demographic information such as gender, estimated age, volunteered or inferred geographic location, and your estimated purchase ability.
  • Summarized census information and other publicly available information such as estimated education level, homeownership status, and estimated occupation type.
  • Proprietary customer information including past purchases or status that may be used on behalf of the holder of the customer relationship.

Before using this information for Audience IQ, it is depersonalized and is not directly associated with any identified individual. The depersonalization of this information takes place in a secure, unique, and proprietary process that creates a non-personal data format that will be used for consumer segmentation purposes.

Collection of Non-Personal Information

We also collect non-personal online data from publishers, customers, and partners, including affiliates within the Experian family of companies. These data include, but are not limited to:

  • Inferred or expressed interests, including purchase information, product interests we derive from web visits, searches, and other activities.
  • Data derived from web-visitors’ computers, browsers, and operating systems, including IP addresses and hosting Internet Access Service.

Any information we collect from the websites you visit or the searches you conduct will only be shared in a de-personalized or aggregated form. This non-personal information may be combined with additional de-personalized information and aggregated for consumer segmentation purposes.

How We Use Collected Information

We use this information for online advertising purposes on publisher websites we contract with directly or with the assistance of partners. Many of our partners are Network Advertising Initiative (NAI) members and/or Digital Advertising Alliance (DAA) licensees and are required to comply with their respective membership requirements or principles. These partners do not receive personally identifiable information from the Audience IQ service for use with online advertising.

We may share anonymous data that we collect with affiliated companies and partners or provide aggregated data to current or prospective customers regarding advertising performance.

Please note: Experian Marketing Services does not collect and match information derived from your individual credit report.

Additional Information About Audience IQ Pixel Tags and Cookies

We use cookies and web beacons/pixel tags to facilitate the collection of information from customers, publishers or partners while you are online. Information in these cookies is refreshed from time to time to ensure that it is up to date and relevant. In order to appropriately safeguard the information, these cookies do not store any information used for online display advertising other than a unique identifier.

We may use information collected through cookies to develop profiles based on your activity across unaffiliated websites. These cookies enable us to collect information about your website visits to help serve you more relevant online advertisements.

Audience IQ Opt-Out

If you choose to opt out from cookie use from an Audience IQ partner, we will flag your profile, which will prevent online targeting using the Partner Audience IQ cookie. Audience IQ’s opt-out flag is effective for this browser on this computer only. If you delete your cookies after opting-out, you will have to repeat the opt-out process to reinstate the opt-out flag. Otherwise, the opt-out flag will remain in effect for the life of the cookie.

Please note that if you choose to opt out of Audience IQ Partner use, you will still continue to see advertisements on Experian, publisher partners and other websites, but these advertisements may not be tailored to your specific needs. You can opt out of online targeting by Audience IQ (powered via a third-party vendor) by clicking here.

Data Onboarding

NAI and DAA Opt-Out

To opt out of online behavioral advertising by various partner NAI member companies, or to obtain information about the technologies they use or their own privacy policies, please visit: http://www.networkadvertising.org/optout_nonppii.asp. You may also visit the Digital Advertising Alliance’s information and opt-out page at http://www.aboutads.info/choices/.

Data Retention

For purposes of online advertising, we retain data collected through pixel tags and cookies for the life of the cookie, which is set to expire within two years of the date on which the cookie is set, or from the date that the cookie was last accessed, whichever is later.


In addition to not storing any personal or non-personal information in our cookies other than a unique identifier, we use multiple layers of security to protect the information we collect. We use reasonable administrative, technical and physical measures to prevent unauthorized access to this data. Please be aware, however, that no data security measures can be guaranteed to be completely effective.


We do not intentionally create, share, or collect data or segments regarding children under 13 years of age.

Updates to This Policy

We may update this policy from time to time. When we do, we will also update the effective date at the bottom of this policy. If we make material changes to this policy we will provide you with appropriate online notice.

Contacting Us

If you have any questions about this policy, please feel free to contact us at AudienceIQSales@experian.com.