Know Your Customers

Good marketing starts with understanding your own customers

With Experian's data append services we can provide you with important demographic and behavioral information about your customers so you can segment your marketing lists and know who to target for new customers.

3 Tips to Launching a Successful Direct Mail Campaign

1. Get to Know Your Customers

Knowing about your best customers is a key factor in targeted direct marketing. Knowing the customers' basic demographics, such as males 18 to 34 or females with children, is a start. However, a more complete understanding of your customer's profile like their shopping and purchasing behavior in other categories; their attitudes toward trends, products, marketing and media; or their lifestyle habits can help you become even more effective in both your lead selection and the messages you'll use in communicating with the leads.

2. Build Your Perfect list of Prospects

It's practically impossible to overstate the importance of direct mailing lists to the success of your direct mail program. The correct mailing list will contain your most valuable prospects. The more careful you are in analyzing and selecting direct mailing lists, the better your chances for success. There are several different categories of mailing lists available on the market today ranging in cost and appropriateness for your market. When you are considering what type of mailing list to buy consider the following three types:

Specialized lists - Identify your target audience based on specific life events, buying power and lifestyle interests.

Custom Mailing List  - Use hundreds of points to define the exact audience you want to reach.

3. Deliver your message

Once you have a mailing list it is time to create your direct mail message. The direct mail piece you create delivers your message. The piece represents who and what you are. Make it consistent with what you're selling. If you are offering a high-quality professional service, your direct mail piece needs to reflect that quality.

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