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    Five Ways to Use Email Marketing

    Email marketing offers a variety of specialized uses that can be tailored to both your business and your customers. Take a look at this handy checklist for ideas that can energize your own online marketing!

    1. Increase sales conversions

    Prospects may require up to nine “touches” before making a buying decision. When you’re communicating with new prospects, repetition isn’t optional. It’s mandatory.

    2. Generate repeat sales

    Getting new customers is expensive — anywhere from six to 12 times more expensive than selling to an existing one. Keeping in touch on a regular basis can generate repeat sales and improve customer loyalty.

    3. Up-sell and cross-sell your products

    Email provides a great opportunity for you to help customers order “one more” product while they’re in the mood to buy. It is easy to create a series of email messages that are timed to follow up with offers of related interest.

    4. Gain feedback from your visitors

    Email in particular provides your customers with a unique opportunity to give honest feedback. Now you’re ready to adapt to what your market wants.

    5. Drive Web users to offline purchases

    Email marketing is often a catalyst for Web users to purchase offline. More than half of users in one survey had made a purchase offline after receiving an email promotion. Make it easy for customers to find you and see your business hours and other essentials.

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