Get marketing tips, trends, and small business advice by email.
Five Ways to Use Email Marketing
Email marketing offers a variety of specialized uses that can be tailored to both
your business and your customers. Take a look at this handy checklist for ideas that
can energize your own online marketing!
1. Increase sales conversions
Prospects may require up to nine “touches” before making a buying decision.
When you’re communicating with new prospects, repetition isn’t optional.
2. Generate repeat sales
Getting new customers is expensive — anywhere from six to 12 times more expensive
than selling to an existing one. Keeping in touch on a regular basis can generate
repeat sales and improve customer loyalty.
3. Up-sell and cross-sell your products
Email provides a great opportunity for you to help customers order “one more”
product while they’re in the mood to buy. It is easy to create a series of email
messages that are timed to follow up with offers of related interest.
4. Gain feedback from your visitors
Email in particular provides your customers with a unique opportunity to give honest
feedback. Now you’re ready to adapt to what your market wants.
5. Drive Web users to offline purchases
Email marketing is often a catalyst for Web users to purchase offline. More than
half of users in one survey had made a purchase offline after receiving an email promotion.
Make it easy for customers to find you and see your business hours and other essentials.