Improve Your Email Marketing Campaign By Taking Content To The Next Level
Once you've started using email marketing, take a few measures to improve your
email marketing content by making it more exciting, innovative and diverse. Try a
few of these ideas:
Conduct a customer survey to find out the type of content customers would like
to see. Include questions such as: “Do you prefer information that's visual
or text-based?” and “What's most useful: tip lists, news articles or case
studies?” Revise your content going forward based on what you learn.
For each email newsletter, poll your customers by asking them a question. The
question could be more thought-provoking and based on a current news event, or just
for fun. Provide poll results in your next newsletter. You could even highlight the
results in a bar chart or graph to add some visual interest.
Interview a few of your customers, and turn those conversations into case studies.
It's a great way to add a human element to your newsletter, and it will keep your
content fresh and unique.
Plan ahead by creating a content calendar. Map out the article topics you want
to cover over the next few months, and incorporate relevant promotions, sales and
events. This way, you won't be scurrying at the last minute to come up with a concept.
Plus, you will improve the quality of your newsletter content.
Gain even more ideas to improve email marketing campaigns by checking out a few
email marketing resources and books.
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