Wealth Insight Report

Wealth Insight Report^SMis offered by Experian^® in collaboration with Broadridge Financial Solutions® (Broadridge). It provides comprehensive investment, credit, demographic, psychographic, life event and auto data at the ZIP+4^™ level, giving financial organizations unprecedented insight to pinpoint emerging customer and market opportunities.

Financial companies and financial services marketing professionals leverage the Wealth Insight Report to:

• Implement highly customized marketing strategies and tactics
• Segment and profile customers and prospects
• Conduct market share analysis
• Perform branch location, benchmarking and performance analysis
• Develop proprietary scoring models

The Experian Wealth Insight Report advantage

Superior coverage of directly measured liquid assets —Experian’s trusted data partner, Broadridge, regularly processes up to 97 percent of directly measured street name equities and mutual funds, beneficially owned by retail investors.

• Most current wealth data available — monthly wealth data updates provide a more accurate picture of your customers’ and prospects’ evolving financial profile, allowing you to identify timely opportunities

• Comprehensive view of consumers — Wealth Insight Report combines extensive coverage of directly measured investable assets with Experian’s rich consumer data to provide the most actionable insight to investors’ needs and behaviors

Wealth Insight Report data sources include:

Directly measured wealth data and investment portfolio characteristics — includes average total household assets, assets by asset type, assets by PE ratio, assets by sector, assets by style box, assets with dividend yield, equities by IPO and more.

Premier Aggregated Credit Statistics^SM —  data set of a series of select Premier Attributes and Experian proprietary scores that represent the entire US consumer credit population. The statistics are derived as average values for more than 220 million credit-active consumers on Experian’s consumer credit file, aggregated at the ZIP+4 level. Elements include available credit, credit capacity, credit risk, and activity by debt type.

Geo-summarized ConsumerView^SM — data from hundreds of public and proprietary sources. Public sources include WhitePages™ listings, property records and others. Proprietary sources include product registration, self-reported survey responses and mail order transactions. Data types include demographics (e.g., occupation, education), behavioral/lifestyle (activities, contributors), census, realty and life events (new movers, new homebuyers).

Auto Market Statistics^SM — a leading source for aggregated consumer automobile information that is created using Experian’s National Vehicle Database. It contains over 300 attributes and factor codes that provide insight related to automobile purchase behaviors and ownership at the ZIP+4 level. Elements include statistics related to vehicle ownership, age, price and class.

• Unparalleled consistency of the data aggregation process — Wealth Insight Report employs consistent data aggregation to the ZIP+4 level between all investment and consumer data assets. Our proprietary roll-up procedure ensures total alignment of households across investment, credit, marketing and automotive data combinations.
• Complete privacy — All Wealth Insight Report data is de-identified and aggregated at the ZIP+4 level to ensure consumer privacy.
• Flexibility to meet evolving regulatory requirements — Experian’s proprietary ZIP+4 roll-up algorithm optimizes combinations of ZIP+4s in order to preserve as much granularity in the data as possible while meeting client-specified minimum number of household aggregation requirements (4 households minimum) to maintain anonymity.  Wealth Insight Report also provides modelers with access to hundreds of different consumer credit, marketing and automotive data fields for use as potential explanatory variables.