Find and target the right consumers at the right time with the right offer

The Experian Marketing EngineTM offers marketing solutions to help automotive marketers understand their unique market and customers, select the right audience, activate it on the most effective channels, and measure the results. Our solutions support OEMs, dealers, aftermarket, advertising agencies, and media platforms.

insights

Audiences

Predictive and lifestyle data to build segmented campaigns.

Identity

Insights

Data-based insights to choose the best audience, channel, and message. 

Identity

Identity

Build unified consumer profiles by linking data sources across channels

Activation

Activation

Launch and activate digital campaigns across all channels with more than 100+ media partners.

Measurement

Measurement

Measure online and offline campaign ROI to gain insights into planning future campaigns. 

A Flexible End-to-End Solution to Fit Your Unique Automotive Marketing Needs

Select your industry segment to get started

Ad Agencies & Media Groups

Use data insights to drive measurable marketing strategies

Aftermarket

Find the right consumers for parts, services and accessories

Dealers

Boost sales with data-driven marketing campaigns

OEM

Multichannel marketing at every step in the buying journey

Automotive Industry Resources

Auto blog

Auto Insights Blog

Sign up today for our Auto Insights Blog and stay up to date with the latest insights from Experian Automotive.

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auto consumer shopping

Automotive Consumer Trends

View our latest quarterly analysis of automotive consumer shopping trends. 

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The power of Experian Data

Get a new sphere of insights with Experian’s vehicle, consumer, online and credit data to ignite a more unified approach to data-driven intelligence. Using our vast in-house data resources, we can link our data to yours so you can transform unprecedented insights into more powerful actions.

Power your data