Design successful credit card marketing strategies that effectively balance risk
to create immediate and long-term profitable customer relationships. Experian®
offers a variety of customer acquisition products and services to help identify the
right prospects for your business.
Develop targeted campaigns that provide higher response rates
Identify and create growth strategies for untapped or undeveloped portfolio segments
Prequalification is a powerful credit-screening tool that is consumer-initiated
and consent-based. It allows you to prequalify consumers for credit in real time at
the point of contact — whether it's online, during inbound/outbound calls, face-to-face
or in a booth/kiosk setting.
Prequalification is initiated by consumers and provides them with a variety of
credit options, but it eliminates the requirement that the company must make a firm
offer of credit. With Prequalification, you can drive up return on investment by matching
consumers with the right products at the right time.
Increase approval rates for credit card marketing campaigns
Currently, the process of acquiring accounts is hindered by applicants who are
not credit-qualified for the products for which they apply. Prequalification enhances
the lead-generation process by allowing you to match consumers with the products that
meet their credit profile before they apply — increasing approval rates once
the application is submitted. Best of all, the entire process with the consumer is
completed within seconds.
Make better decisions throughout the Customer Life Cycle
Our Advanced Prequalification and Custom Prequalification products are delivered
via Experian's Decisioning
as a ServiceSM environment. Decisioning as a Service provides clients
with flexible access to data, attributes, scores and decisioning to make better mission-critical
decisions across the Customer Life Cycle. It also can be used to increase qualification,
approval and take rates while reducing bad debt and lowering overall operational and
manual review costs.
Experian's prequalification products can help you generate the most profitable
leads or prequalify consumers for the best products and offers.
Get More Information
The form below is for requests from businesses only. If you are a consumer
looking for fast resolution to your consumer credit questions, please visit our Personal
Services Contacts page.