Gartner positions Experian as a Challenger in Magic Quadrant for Data Quality Tools 2014

Gartner positions Experian as a Challenger in Magic Quadrant for Data Quality
                           Tools 2014

Data quality

Unlock accurate data for a more compelling customer view

With so many touch points and channels available, it can be difficult to gain critical insight about your customers. Understanding and linking all of your data to inform campaign strategy, customer interaction efforts and response measurement has become an increasingly challenging task for marketers who are determined to be customer obsessed.

Data quality solutions
Address verification from Experian Data QualityAddress verification

Address verification software from Experian Data Quality ensures the validity of your customers’ address data. Use address software to verify addresses at the point-of-entry or to cleanse preexisting data through batch address cleansing.

Email verification from Experian Data Quality Email verification

Add an extra layer of accuracy to your contact data by including email verification in your data management strategy. Ensure your email lists contain valid email addresses and check for domain and syntax errors before committing the contact to your database.

Real-time data enhancement from Experian Data Quality Real-time data enhancement

Take data quality one step further beyond verification. Deepen your understanding of consumers before you engage with them with real time data enhancement. Append customer data with up to 900 attributes.

Cross-channel audience creation from Experian Data Quality Cross-channel audience creation

Through our unique and proprietary linkage technology, Experian can connect your customer records, transactional records and our unparalleled consumer data to all meaningful online and offline advertising channels.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.