Start gaining insights on your customers

  • Create targeted and segmented campaigns
  • Get the right message to the right prospects

Instant access to vast, actionable consumer insights

You are only a few clicks away from knowing more about your customers and prospects than ever before

Small businesses can now gain a deeper understanding of consumers through Experian’s best-in-class data and segmentation. Leverage our self-service tool to append demographics and Mosaic USA® household lifestyle segments to your customer file. With these rich insights, you can:

  • Define unique attributes of your best and most profitable customers
  • Anticipate likely future behaviors and buying trends
  • Identify prospects most like your best customers for new growth opportunities
Getting started is quick and simple

Our enrichment process is completely customizable. Pick the data you want, either through one of our popular packages or build your own custom selections.

Select any package below for details on the data included and pricing.


Digital Families

Household Profile

Household Insights

Buyer Propensity

Custom Selections

Energy & Utilities

Financial Services





Consumer View Basic

Travel, Leisure & Gaming

Political & Government

Catalog, Retail & eTail

How to Get Started

1. Select from one of the pre-defined data packages or build your own set of data.

2. Upload your customer list to Experian. Don't worry, your data is 100% secure and we never share or sell this information.

3. Experian will match your customer records to the data elements in your package and notify you as soon as your file is complete.

4. Log back in to complete your registration, purchase, and download your appended file