Customer Targeting & Segmentation
The desire to return to portfolio growth is a clear trend in mature credit markets, such as the US and Canada. Historically, credit unions...
By: Staci Baker As we approach the end of the year, and the beginning of holiday spending, consumers are looking at their budgets to...
Recently, a number of media articles have discussed the task facing financial institutions today – find opportunities growth in a challenging and flat economy....
By: Kari Michel What are your acquisition strategies to increase consumer lending and gain market share? This blog will discuss new approaches to create segment-based targeting campaigns and...
By:Wendy Greenawalt In my last few blogs, I have discussed how optimizing decisions can be leveraged across an organization while considering the impact those decisions...
By: Wendy Greenawalt Marketing is typically one of the largest expenses for an organization while also being a priority to reach short and long-term...
By: Wendy Greenawalt Marketing is typically one of the largest expenses for an organization and it is also a priority to reach short- and long-term growth objectives....
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