Customer Targeting & Segmentation

Have a look ‘Inside Experian’ through this documentary on our global business explaining who we are, what we do and how we’re helping people...

January 21, 2015 by Matt Tatham

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...

December 21, 2014 by Carrie Janot

41st Parameter, a part of Experian, surveyed 250 marketers to understand the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The...

December 17, 2014 by Matt Tatham

Not long ago, I spoke at the eSign Records conference in NYC.  During Q&A, someone asked a question that comes up often:  What is...

December 10, 2014 by Keir Breitenfeld

Through all the rather “invented conflict” of MCX vs Apple Pay by the tech media these last few weeks – very little diligence was...

November 3, 2014 by Cherian Abraham

On October 7th, Kevin Poe from Experian’s Global Consulting Practice participated in a Social Media Today webinar titled,How Marketing Can Power Engagement: Using Analytics...

October 24, 2014 by Matt Tatham

More than 10 years ago I spoke about a trend at the time towards an underutilization of the information being managed by companies. I...

October 21, 2014 by Charles Chung

If rumors hold true, Apple Pay will launch in a week.Fiveofmylastsixposts had covered Apple’s likely and actual strategy in payments & commerce, and the...

October 21, 2014 by Cherian Abraham

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......

September 29, 2014 by Carrie Janot

By: Mike Horrocks As summer comes to end, so does the summer reading list but if you are still trying to get one in,...

August 7, 2014 by Guest Contributor

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...

June 30, 2014 by Stacie Baker

As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...

May 9, 2014 by Stacie Baker

According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...

March 27, 2014 by Stacie Baker

Using a risk model based on older data can result in reduced predictive...

March 6, 2014 by Stacie Baker

The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...

February 5, 2014 by Stacie Baker