Global Insights – QA Testing by Anusha

In our first episode of the Women Making Waves in Tech podcast series, we hear from Shobana Balasundaram, Director of Product Management at Experian Global Decision Analytics. Shobana leads the product roadmap for PowerCurve Suite, Experian’s award-winning decisioning software platform. Shobana’s passion for introducing new solutions and product features is contagious: “During my time managing this collection of software solutions, I have had the chance to bring some advanced analytics and machine learning features to market. Indeed, some of the new product features that I have launched have driven nearly half of our revenue growth in the past few years, which confirms that decisioning software is a growing area. And I love my job!” Blending business strategy and tech advancements Shobana discusses what it takes to bring business strategy to life by applying the latest tech advancements. “It’s all about transforming an idea into a product and putting it in the hands of a client so they can deliver value to their customers,” explains Shobana. In her current role with the global product management team for decisioning software, Shobana is responsible for thinking about what kind of features to build into the product and forecasting the level of growth it will generate. That also involves addressing the market’s and competition’s reactions. But for her, the part she enjoys the most is “taking an idea, thinking about what is the possible problem you're solving and turning that into a product feature. Getting that idea-turned-into-a-solution in the hands of a client is a very satisfying experience, end-to-end.” Access all episodes of Insights in Action on Soundcloud, Spotify, Google Podcasts

The 2021 Global Identity and Fraud Report highlights consumer trends, with a deep connection between recognition, fraud prevention, and customer experience.

Did you miss these March business headlines? We’ve compiled the top global news stories that you need to stay in-the-know on the latest hot topics and insights from our experts. How to build consumer trust without sacrificing the experience This Forbes article explores the relationship between brand trust and customer experience using the lastest research from Experian. Read about how simple verification methods, personalization and ensuring the use of robust ethical data practices, can be key to driving consumer trust. Using AI for digital identification, fraud prevention, and increased ROI In this IOT for all article, Eric Haller, Vice President & General Manager of Identity, Fraud & DataLabs, covers how investing in AI will not only improve customer experience but also impact a company's bottom line. Digital and online trends in a post-pandemic world Nasdaq #TradeTalks Video Broadcast Series featuring Steve Wagner, Global Managing Director of Decision Analytics, covers what we should expect to see from consumers and businesses in a 2021 post-pandemic world when it comes to digital and online. How current data-driven digital identity impacts businesses and consumers 60 percent of consumers are using a universal mobile wallet to make digital payments according to Experian's latest research. Eric Haller, Vice President & General Manager of Identity, Fraud & DataLabs, talks to CNP about how digital identity solutions that use AI and ML will reduce fraud and improve customer experience when it comes to digital transactions. The sophisticated customer and the need for adaption This Q&A in the Digital Journal with Donna DePasquale, Vice President & General Manager of Global Decisioning, looks at how businesses should respond to consumers seeking a better online experience. Stay in the know with our latest insights: