Laura Burrows is a Marketing Manager for Experian. With over seven years of experience in content creation within the financial services industry, Laura strives to provide thought leadership that helps businesses succeed and grow. Her content has been featured in numerous top-tier industry publications, including Forbes, Business Insider and Financial Advisor Magazine.

-- Laura Burrows

All posts by Laura Burrows

Unlock More Profitable Decisions with Credit Attributes

Learn how you can use credit attributes to identify qualified prospects, set initial limits, manage credit lines and limit credit losses. Read more!

Published: May 24, 2022 by Laura Burrows
Empowering Consumers to Improve Their Financial Well-Being

Experian recently launched Experian GO, a first-of-its-kind program aimed at helping credit invisibles take charge of their financial health. Read more!

Published: January 27, 2022 by Laura Burrows
Powering Financial Inclusion and Access to Credit

Discover how you can leverage expanded data sources to make better decisions and empower consumers to more easily access financial opportunities.

Published: January 17, 2022 by Laura Burrows
Utilities Q&A Perspective Series: 2021 Data Breach Industry Forecast

Gain insight into emerging fraud schemes related to the COVID-19 vaccines and increased use of digital home technologies. Read more!

Published: March 11, 2021 by Laura Burrows
Utilities Q&A Perspective Series: Maintaining Quality Contact Data Throughout the Customer Lifecycle

By ensuring your organization’s data quality, you can allocate resources more effectively, minimize costs and safely serve your customers. Read more!

Published: February 10, 2021 by Laura Burrows
Utilities Q&A Perspective Series: To Deposit or Not To Deposit? That Is the Question

New challenges created by the COVID-19 pandemic have made it imperative for utility providers to adapt strategies and processes that preserve positive customer relationships. At the same time, they must ensure proper individualized customer treatment by using industry-specific risk scores and modeled income options at the time of onboarding As part of our ongoing Q&A perspective series, Shawn Rife, Experian’s Director of Risk Scoring, sat down with us to discuss consumer trends and their potential impact on the onboarding process. Q: Several utility providers use credit scoring to identify which customers are required to pay a deposit. How does the credit scoring process work and do traditional credit scores differ from industry-specific scores? The goal for utility providers is to onboard as many consumers as possible without having to obtain security deposits. The use of traditional credit scoring can be key to maximizing consumer opportunities. To that end, credit can be used even for consumers with little or no past-payment history in order to prove their financial ability to take on utility payments. Q: How can the utilities industry use consumer income information to help identify consumers who are eligible for income assistance programs? Typically, income information is used to promote inclusion and maximize onboarding, rather than to decline/exclude consumers. A key use of income data within the utility space is to identify the eligibility for need-based financial aid programs and provide relief to the consumers who need it most. Q: Many utility providers stop the onboarding process and apply a larger deposit when they do not get a “hit” on a certain customer. Is there additional data available to score these “no hit” customers and turn a deposit into an approval? Yes, various additional data sources that can be leveraged to drive first or second chances that would otherwise be unattainable. These sources include, but are not limited to, alternative payment data, full-file public record information and other forms of consumer-permissioned payment data. Q: Have you noticed any employment trends due to the COVID-19 pandemic? How can those be applied at the time of onboarding? According to Experian’s latest State of the Economy Report, the U.S. labor market continues to have a slow recovery amidst the current COVID-19 crisis, with the unemployment rate at 7.9% in September. While the ongoing effects on unemployment are still unknown, there’s a good chance that several job/employment categories will be disproportionately affected long-term, which could have ramifications on employment rates and earnings. To that end, Experian has developed exclusive capabilities to help utility providers identify impacted consumers and target programs aimed at providing financial assistance. Ultimately, the usage of income and employment/unemployment data should increase in the future as it can be highly predictive of a consumer’s ability to pay For more insight on how to enhance your collection processes and capabilities, watch our Experian Symposium Series event on-demand. Watch now Learn more About our Experts: Shawn Rife, Director of Risk Scoring, Experian Consumer Information Services, North America Shawn manages Experian’s credit risk scoring models while empowering clients to maximize the scope and influence of their lending universe. He leads the implementation of alternative credit data within the lending environment, as well as key product implementation initiatives.

Published: November 18, 2020 by Laura Burrows
Adapting to the New Collections Landscape

Join our webinar on October 21, as expert speakers provide a view of the current collections environment and share insights on how to best adapt.

Published: October 5, 2020 by Laura Burrows
2020 State of Alternative Credit Data

Download our report to learn why alternative credit data is supplemental and essential to consumer lending and how it’s being used by consumers and FI's.

Published: September 17, 2020 by Laura Burrows
Utilities Q&A Perspective Series: How to Collect When You’re Not Collecting

Beth Bayer, Vice President of Energy Sales and Danielle Grigaliunas, Product Manager of Collection Solutions, discuss the changing collections landscape.

Published: August 11, 2020 by Laura Burrows
Audio: Support Your Borrowers and Reduce Portfolio Volatility

In our most recent podcast, Experian experts discuss how to enhance your portfolio analysis after an economic downturn and drive greater access to credit.

Published: August 3, 2020 by Laura Burrows
Impacts of the COVID-19 Crisis on Income and Employment

COVID-19 has had far-reaching economic consequences. When it comes to your consumers' finances, are you seeing the full picture?

Published: May 27, 2020 by Laura Burrows
Utilities Q&A Perspective Series: Navigating the Utilities Collections Ecosystem

Experian experts provide insight on how utility providers can evolve amidst COVID-19 and refine their collections and recovery processes.

Published: May 26, 2020 by Laura Burrows
Check FCRA Compliance Off Your List

Here's a brief FCRA-related compliance overview to refresh your memory on various FCRA requirements when requesting and using consumer credit reports.

Published: May 11, 2020 by Laura Burrows
Case Study: Giving Consumers the Credit They Deserve

Download our case study to learn how home equity lender, Spring EQ, leveraged Experian Boost to help applicants qualify for better loan rates and terms.

Published: May 1, 2020 by Laura Burrows
Q&A Perspective Series: COVID-19 and the New Lending Frontier

Shannon Lois, Experian’s Head of DA Analytics and Consulting and Bryan Collins, Senior Product Manager, tackled questions for lenders amidst COVID-19.

Published: April 23, 2020 by Laura Burrows

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