— by Dan Buell
Towards the end of 2007, the management of Bay Area Credit Service embarked on an agressive strategy to dramatically enhance the company’s market position and increase its collection revenues. These goals could be achieved only through superior performance at competitive rates. At the same time, though, the company needed to drastically reduce internal operating expenses while facing significant competition. The company’s major goals for 208 included:
* Earn a much larger share of business from one of the nation’s top five cellular phone service providers;
* Become a major collections partner for one of the nation’s largest banking institutions;
* Earn more than 50 percent of the market in the pre-charge-off, early-out segment for the nation’s largest landline communications provider;
* Enhance the company’s position in the secondary collections tier.
It’s an interesting case study. Navigate to the link to learn more:
