Automotive Marketing

AutoCheck Buyback Protection is a policy that will compensate a consumer by buying back their vehicle under certain...

Published: March 22, 2021 by Kirsten Von Busch

Experian Automotive Market Insights dashboard provides a variety of insights to help dealers tackle their biggest...

Published: January 26, 2021 by Amy Hughes

Leveraging data to eliminate wasted ad spend will set your dealership up for success in the new year....

Published: December 7, 2020 by Amy Hughes

In late September, California announced a new requirement for the sale of all new passenger vehicles to be zero-emission by 2035. While that’s still...

Published: November 9, 2020 by Marty Miller

While the automotive industry initially took a hit at the onset of COVID-19, things are beginning to rebound. New vehicle registrations are still down...

Published: October 29, 2020 by Marty Miller

Consumers are taking advantage of new car incentives, low interest rates and longer-term loans in order to ensure that their vehicle purchase is manageable.......

Published: September 23, 2020 by Melinda Zabritski

Staying ahead of the trends and adjusting will support sales growth, while also supporting consumers as they begin to recover from the impact of......

Published: September 17, 2020 by Marty Miller

The early assessment for the automotive industry is that despite significant challenges at the onset of the pandemic, the industry continues to...

Published: August 17, 2020 by Melinda Zabritski

Consumer sentiment can help automotive marketers create a more human connection with...

Published: July 28, 2020 by Amy Hughes

Experian recently released its Q1 2020 Market Trends report, which provides insights about the vehicles on the road and the most popular vehicle... Published: July 21, 2020 by Marty Miller

Origination data from April and May provide some insight into the more immediate effects of the pandemic on the automotive...

Published: July 20, 2020 by Melinda Zabritski

In Q1 2020, 30-day delinquencies decreased from 1.98 percent in Q1 2019 to 1.93 percent, while 60-day delinquencies dropped from 0.68 percent to... Published: June 15, 2020 by Melinda Zabritski

The largest industry disruptor was a surprise to everyone. Where bets may have been placed on digital transformation, automated decisioning, or better omnichannel programs,...

Published: May 26, 2020 by Stefani Wendel

Including vehicle history reports in online vehicle listings create a more complete picture of the vehicle a consumer is looking at online....

Published: May 26, 2020 by Kirsten Von Busch

Amid the fallout of COVID-19, I often find myself thinking about the impact the pandemic has had and will have on businesses in the...

Published: May 5, 2020 by John Gray