Digital Technology
Day 2 at this year’s Vision conference was fueled with new technology and inspiration. The morning session opened with Robert Boxberger, Experian President, Decision Analytics, and also featured two live demos, one on Experian’s solution for the upcoming CECL compliance deadline and the second for mobile credit, including two use cases on instant issuance and lead generation, which has resulted in a 28% conversion rate of hot leads for one of Experian’s marquee clients. Keynote Speaker: Aimée Mullins \"Get comfortable with the uncomfortable\" was just one of the mantras shared on Tuesday morning by Aimée Mullins, an actor, Olympian, TEDTalk speaker, and one of the youngest honorees to be inducted into the National Women’s Hall of Fame, among many other accomplishments. “It is our uniqueness that’s our greatest asset that we can leverage for our greatest strength,” said Mullins during her keynote centered on achieving the “impossible.” As a bi-lateral amputee (or “double BK” also known as double below-the-knee amputee, as she referenced), Mullins had doctors and experts tell her and her parents what she would not be able to do. Instead, she encouraged Tuesday’s audience to never stop thinking like a child, to use their curiosity to find new ways where you want to go, and to practice curiosity like a sport to keep from getting comfortable, and therefore static. “It made my not knowing what I can do so much more powerful than an expert\'s presumption of what he thought I could do,” she said. Session Highlights – Day 2 Consumer Trust What engenders trust as consumers? And what does it take to build online trust? With 51% of new account fraud victims personally knowing the perpetrator and 3.4 billion total losses from fraudulent account openings (Javelin Feb 2019), there are five key components to building trust: digital adoption, transparency, fraud management, recognition and authentication. Today’s consumers want to use the digital channel, have both security and ease of access, be recognized, know how their personal information is being used, and engage and trust with biometrics. Artificial Intelligence – Chat Bots and Beyond According to Gartner, “\'Conversational AI-first\' will supersede ‘cloud-first,’ ‘mobile first’ as the most important high-level imperative for the next 10 years.” As evidenced by Google Duplex’s realistic conversations with humans, including the use of “uh” and “um,” conversational AI is positioned to redefine the next generation of human interface, aimed at achieving better customer satisfaction and elevate the customer relationship. Marketing Analytics The marketing analytics landscape is changing. Today’s marketing problems – including the always limited budget and need to produce greater ROI – require tactical strategies to target the right consumers. Enter Experian’s AscendTM marketing platform. Leveraging this tool, including its neural networks that were demonstrated Monday morning, helps gain new insights into consumer behavior. Fraud in the Digital Wild West A panel discussion featuring representatives from Merchant Risk Council, USAA and Alliance Data compared fighting fraud to herding cats. Challenges discussed included the ongoing struggle to find balance between limiting friction during the authentication process, while also protecting customers, as well as fraudsters’ tendencies to tap into victims’ emotions and curiosity (think phishing schemes). As one of the panelists offered as a piece of advice, “Fraudsters share best practices, so should we.” Visibility for the Invisibles People are more than the sum of their parts. The traditional credit score may show a consumer’s reputation, but layering trended and alternative data sets adds their character. Not only can trended data and alternative credit data – including leveraging education attributes – make invisible consumers visible, they can also reveal that a consumer with a presumably superlative credit score is actually a “credit zombie.” These data sets enable the opportunity to create first chances, drive second chances and re-evaluate risk, while also driving a strong growth strategy. CECL After reviewing the basics of CECL and the upcoming deadlines (ranging from Q1 2020 to Q1 2022), a review of CECL compliance challenges and potential product changes preceded a modeling techniques case study and a list of key impacts to businesses. Those impacts include: product profitability, loss forecasting methodology, data management and processes and capital ratios. Experian’s CECL forecasting solution leverages Experian’s extensive historical data and Ascend Analytical Sandbox. Using a best practice modeling pipeline to improve efficiency and reduce operational risks, the solution combines advanced machine learning, traditional model techniques and modeling experience to improve performance and reduce risk of overfitting. Keynote Speaker: Kobe Bryant Kobe Bryant closed out the day with stories from his highly-decorated 20-year career with the Los Angeles Lakers, some tips on trash talk and lessons in leadership. “I had to figure out how to be undeniable,” Bryant said, on competing for minutes at the start of his career. In addition to his basketball legacy, including wining five NBA championships, being named an NBA MVP, a two-time NBA Finals MVP and winning two Olympic gold medals, Bryant also launched the Kobe and Vanessa Bryant Family Foundation, hosts the Kobe Academy and has formed Kobe Inc. He’s a storyteller, an Oscar winner, and his name has become synonymous with standing for uncompromising excellence. How to be successful? “Make sure you have the right people on the team,” Bryant said. “Passionate. Borderline obsessive.” One of his key takeaways from his basketball career that translates to his leadership on and off the court happened when his pre-game and game time thinking shifted from internal to external. “You have to put yourself 2nd, 3rd, 4th…you have to put the team first,” Bryant said. For more coverage, follow #ExperianVision on Twitter or check the Experian Insights LinkedIn page.
“Experian is transforming our business from a traditional credit bureau to a true technology and software provider,” said Craig Boundy, CEO of Experian, North America, as part of his opening remarks Monday morning to kick off the 2019 Experian Vision Conference. “We are committed to working as a force of good.” Covering the themes of financial inclusion, giving consumers control of their lives and better outcomes, a digital-first society, and the latest trends in fraud and security, Boundy addressed a crowd of over 850. Alex Lintner, Experian’s Group President, gave a quick history of the past 3,000 years, from the first credit card, to the addition of wheels to a suitcase, to the iPhone and artificial intelligence. “Innovation is not invention,” Lintner said. He gave the example of the iPhone and how a tear down analysis revealed there were no new elements; however, it was the translation of an idea into a good or service that benefited everyone (as the entire audience raised their hand when asked who had a smart phone). Lintner’s mainstage presentation also featured three live demos, including how the Ascend Technology Platform takes complex model building and outputs from days and weeks to a few clicks, to the incorporation of Small Business Financial Exchange (SBFE) data into the Ascend Analytical Sandbox (incorporating more than 17 years of small business tradeline data and 150 predictive attributes) and lastly, Experian Boost, which according to a live tracker, has boosted consumer credit scores by a total of 3.2 million points, as of this morning, since its launch eight weeks ago. Keynote Speaker: Gary D. Cohn Gary D. Cohn, Former Director of the U.S. National Economic Council, was Monday morning’s keynote speaker. He weighed in on the domestic and global economy, policy issues, financial institutions’ responsibilities and some of his predictions. Cohn brought attention to the ever-changing financial services space, including new forms of encryption and the world of biometric security, calling the financial services industry the “tip of the spear” when it comes to the digitization of the world. Session Highlights - Day 1 Machine Learning From the building blocks of neural networks to artificial intelligence, machine learning has been used in the areas of financial services that do not have adverse actions – think fraud, ID, collections. As we look to harness machine learning for models and other spaces (including adverse action), it’s important to delineate descriptive data (what’s happening now); predictive data (what’s happening in the future); prescriptive data (what am I going to do now); and cognitive data (are we asking the right question?). In addition, it’s necessary to address the five advanced analytic drivers including customer experience, cost, risk and loss, growth and compliance. Home Equity & Lending US macroeconomic trends show consumer confidence is still on an upward trend. While investor confidence is a little volatile, the GDP remains strong (though slightly slowing down) and unemployment is low and forecasted to remain low. Since 2006, the US hasn’t returned in the HELOC space. Mortgage and personal loans are up 20% and 13% respectively, while mortgages have dropped 1% and HELOCs have dropped 2%. With an estimated market potential of over $700 billion, HELOCs may be an untapped credit line given the strength of the economy. Identity Evolution From dumpster divers, aka pulling receipts out of dumpsters behind businesses, to today’s identity-based authentication, there’s been an evolution of how identity is defined as well as its corresponding risks. According to Experian’s Global Fraud & Identity Report, 74% of consumers value security as the most important part of the online experience (over convenience and personalization). However, 74% of consumers abandoned a shopping session that required too much information, and 72% of consumers said they were willing to share more data if it meant a seamless experience. What does this mean? Consumers want it all. Identity today now includes proxies and activity, which can also mean greater risk. Because of aggregators and other associated entities acting on a consumer’s behalf, there are lots of nuances that will need to be looked through. Consumer-Permissioned Data In order to be more consumer-centric, there are four levers through which consumers are given control: data accuracy, knowing their financial profile, the ability to improve their scores (via Experian BoostTM and UltraFICOTM) and protecting consumers when they permission access to their identity credentials. Using Experian Boost, consumers have seen an average increase of 13 points for consumers with positive changes. Additionally, using alternative credit data, financial institutions can score more people and score more accurately. One hundred million consumers could gain greater access to credit with consumer-permissioned data sources. --- Meanwhile, the tech showcase featured over 20 demos covering alternative data, digital credit marketing, consumer empowerment, fraud and identity, integrated decisioning and technology. More insights from Vision to come. Follow @ExperianVision and #ExperianVision on Twitter to see more of the action.
Experian’s 38th annual Vision Conference kicks off on Sunday, May 5 in San Antonio, Texas. The sold-out thought leadership conference, is known for driving discussions on the industry’s hard-hitting topics as well as introducing the latest and greatest in technology, innovation and data science. “For 38 years, Experian’s Vision Conference has connected business leaders to new ideas and solutions through cutting edge data and insights. Our goal is to power opportunities for you to target new markets, grow existing customer bases, improve response rates, reduce fraud and increase profits by using our data, analytics and technology. The intimate setting of the conference allows for unique networking opportunities with the industry’s most sought-after thought leaders,” said Klaudette Christensen, Experian’s Chief Operations Officer. A few spotlight sessions include: Several sessions about machine learning and artificial intelligence, highlighting opportunities related to best practices, underwriting and fraud detection A deep dive into the modern mortgage, leveraging insights on home equity and how to leverage data and analytics to redefine the process as it’s known today Sessions on credit delinquency, collections and the Great Recession Marketing analytics and the latest releases from Experian’s Ascend Platform Sessions on advanced analytics and integrated decisioning as they relate to commercial and consumer insights The event, which runs through Tuesday evening, continues its tradition of featuring several noteworthy keynote speakers. On Monday, Gary D. Cohn, American business leader, philanthropist and former Director of the U.S. National Economic Council, will kick off the event. On Tuesday, Aimée Mullins will take the stage discussing what is “possible” by drawing from her experiences as a record-breaking Olympic athlete, model and actress. The closing keynote will feature five-time NBA Champion and two-time Olympic Gold Medalist, Kobe Bryant. The event will also include a Tech Showcase, featuring hands-on demos for attendees to experience. Stay tuned for additional highlights and insights on our social media platforms throughout the course of the conference. Follow Experian Insights on Twitter and LinkedIn and check out #ExperianVision.
Do more with less. Once the mantra of the life-hacking movement, it seems to be the charge given to marketers across the globe. Reduce waste; increase conversion rates; customize messages at a customer level; and do it all faster and more efficiently (read cheaper) than you did last quarter. The marketing challenges facing all companies seem to be more pronounced for financial institutions – not surprising for an industry with a reputation for late adoption. But doing more with less is not just a catchphrase thrown around by lean-obsessed consultants, it’s a response to key changes and challenges in the market. Here are 3 of the top marketing challenges creating business problems for financial institutions today. Budget constraints and misalignment As someone charged with the marketing remit in your firm, this probably comes as no surprise to you. Marketing budgets are stagnant, if not shrinking. Based on a 2018 report from CMO Survey, marketing budgets represent just over 11% of firm expenditures, a level which has remained largely constant over the last six years.Meanwhile, budgets at many financial firms appear to be out-of-touch with today’s ever-evolving market. In this Financial Brand report, virtually no financial institution committed more than 40% of their budget to mobile marketing, a stat unchanged from the prior two years. More channels mean even more segmentation Gone are the days where a company can rely heavily on traditional media to reach targets and clients. Now more than ever, your customers have access to a compounding amount of media on a proliferating number of channels. Some examples: In 2018, the Pew Research Center found most Americans (68%) get their news from social media. Cable companies recently followed streaming services to offer seamless service and experience across TV, desktop and mobile. Apple and Disney are two of several media juggernauts who are throwing their new streaming services and networks into the ring.This level of access is driving a shift in customers’ expectations for how, when and where they consume content. They want custom messages delivered in a seamless experience across the various channels they use. Shorter campaign cycles According to a recent study by Microsoft, humans now have shorter attention spans, at 8 seconds, than goldfish at 9 seconds. This isn’t surprising considering the levels of digital reach and access your customers are presented with. But this is also forcing a shortening of content and campaign cycles in response. Marketers are now expected to plan, launch and analyze engaging campaigns to meet and stay ahead of customer need and expectation. Ironically, while there’s an intentional shortening of campaign cycles, there’s also a corporate focus to prolong and grow the customer relationship. It’s clear, competing in today’s world requires transforming your organization to address rapidly increasing complexity while containing costs. Competing against stagnant marketing budgets, proliferating media channels and shorter campaign cycles while delivering results is a formidable task, especially if your financial institution is not effectively leveraging data and analytics as differentiators. CMOs and their marketing teams must invest in new technologies and revisit product and channel strategies that reflect the expectations of their customers. How is your bank or credit union responding to these financial marketing challenges? Download Customer Acquisition eBook
At Experian, we know that fintechs don’t just need big data – they need the best data, and they need that data as quickly as possible. Successfully delivering on this need is one of the many reasons we’re proud to be selected as a Fintech Breakthrough Award winner for the second consecutive year. The Fintech Breakthrough Awards is the premier awards program founded to recognize fintech innovators, leaders and visionaries from around the world. The 2019 Fintech Breakthrough Award program received more than 3,500 nominations from across the globe. Last year, Experian took home the Consumer Lending Innovation Award for our Text for Credit Solution – a powerful tool for providing consumers the convenience to securely bypass the standard-length ‘pen & paper’ or keystroke intensive credit application process while helping lenders make smart, fraud protected lending decisions. This year, we are excited to announce that Experian’s Ascend Analytical Sandbox™ has been selected as winner in the Best Overall Analytics Platform category. “We are thrilled to be recognized by Fintech Breakthrough for the second year in a row and that our Ascend Analytical Sandbox has been recognized as the best overall analytics platform in 2019,” said Vijay Mehta, Experian’s Chief Innovation Officer. “We understand the challenges fintechs face - to stay ahead of constantly changing market conditions and customer demands,” said Mehta. “The Ascend Analytical Sandbox is the answer, giving financial institutions the fastest access to the freshest data so they can leverage the most out of their analytics and engage their customers with the best decisions.” Debuting in 2018, Experian’s Ascend Analytical Sandbox is a first-to-market analytics environment that moved companies beyond just business intelligence and data visualization to data insights and answers they could actually use. In addition to thousands of scores and attributes, the Ascend Analytical Sandbox offers users industry-standard analytics and data visualization tools like SAS, R Studio, Python, Hue and Tableau, all backed by a network of industry and support experts to drive the most answers and value out of their data and analytics. Less than a year post-launch, the groundbreaking solution is being used by 15 of the top financial institutions globally. Early Access Program Experian is committed to developing leading-edge solutions to power fintechs, knowing they are some of the best innovators in the marketplace. Fintechs are changing the industry, empowering consumers and driving customer engagement like never before. To connect fintechs with the competitive edge, Experian launched an Early Access Program, which fast-tracks onboarding to an exclusive market test of the Ascend Analytical Sandbox. In less than 10 days, our fintech partners can leverage the power, breadth and depth of Experian’s data, attributes and models. With endless use cases and easy delivery of portfolio monitoring, benchmarking, wallet share analysis, model development, and market entry, the Ascend Analytical Sandbox gives fintechs the fastest access to the freshest data so they can leverage the most out of their analytics and engage their customers with the best decisions. A Game Changer for the Industry In a recent IDC customer spotlight, OneMain Financial reported the Ascend Analytical Sandbox had helped them reduce their archive process from a few months to 1-2 weeks, a nearly 75% time savings. “Imagine having the ability to have access to every single tradeline for every single person in the United States for the past almost 20 years and have your own tradelines be identified among them. Imagine what that can do,” said OneMain Financial’s senior managing director and head of model development. For more information, download the Ascend Analytical Sandbox™ Early Access Program product sheet here, or visit Experian.com/Sandbox.
With the number of consumer visits to bank branches having declined from 52% of people visiting their bank branch on a monthly basis to 32% since 2015, the shift in banking to digital is apparent. Rather than face-to-face interaction, today’s financial consumers value remote, on-demand, services. They expect instant credit decisioning, immediate account funding, and around-the-clock customer assistance. To adapt, financial service providers see the necessity to respond to consumers’ growing expectations and become part of their overall digital lifestyle. Here are a few ways that financial services can adjust to changing consumer behavior: Drive mobile app activity With more than 50% of the world’s population actively using smartphones, the popularity of mobile banking apps has soared. Mobile apps have revolutionized the banking sector by facilitating easier communication between clients and institutions, offering value-added services, and introducing blockchain technologies. Consumers use mobile banking apps to pay bills, transfer funds, deposit checks, and make person-to-person payments. In fact, according to a study by Bank of America, more than 60% of millennials use mobile apps to make person-to-person payments on a regular basis! Financial institutions who launch new, or invest in enhancing existing mobile apps, can lower their overall costs, increase ROI, and maintain customer loyalty. Provide convenience and rewards CGI conducted a survey on emerging financial consumer trends, focusing on bank customers’ top requirements. Results confirmed that 81% of respondents expected to receive some form of an incentive from their primary banks. Today’s financial consumers may reasonably be won over by service offerings. They want rewards, limited fees, and convenience. As an example, Experian’s Text for CreditTM simplifies the credit process by providing customers with instant credit decisioning through their mobile devices. Personalized offers based on customer behavior can help enhance your brand and attract new customers. Stay connected Today’s consumers expect instant service and gratification. Consumers prefer to work with banks who offer accessible and responsive customer service. According to a recent NGDATA consumer banking survey, 41% of banking customers report that poor customer service is the primary reason they would leave their bank. Mintel suggests developing an omnichannel experience aligned with consumer media consumption. Stay connected with consumers through mobile apps, chatbots, social media, and email. Ensure that all interactions are relevant and helpful and immediately alert customers of any institutional issues or changes. The growing digital demands of consumers are influencing how people purchase banking, lending, and credit services. These changes are driving increased urgency for financial service institutions to adopt real-time financial processes that meet demands for convenience and speed. Interested in more best practices? Watch our On-Demand Webinar
The lending market has seen a significant shift from traditional financial institutions to fintech companies providing alternative business lending. Fintech companies are changing the brick-and-mortar landscape of lending by utilizing data and technology. Here are four ways fintech has changed the lending process and how traditional financial institutions and lenders can keep up: 1. They introduced alternative lending models In a traditional lending model, lenders accept deposits from customers to extend loan offers to other customers. One way that fintech companies disrupted the lending process is by introducing peer-to-peer lending. With peer-to-peer lending, there is no need to take a deposit at all. Instead, individuals can earn interest by lending to others. Banks who collaborate with peer-to-peer lenders can improve their credit appraisal models, enhance their online lending strategy, and offer new products at a lower cost to their customers. 2. They offer fast approvals and funding In certain situations, it can take banks and credit card providers weeks to months to process and approve a loan. Conversely, fintech lenders typically approve and fund loans in less than 24 hours. According to Mintel, only 30% of consumers find various banking features easy-to-use. Financial experts at Toptal suggest that banks consider speeding up the loan application and funding process within their online lending platforms to keep up with high-tech companies, such as Amazon, that offer customers an overall faster lending process from applications to approval, to payments. 3. They\'re making use of data Typically, fintech lenders pull data from several different alternative sources to quickly determine how likely a borrow is to pay back the loan. The data is collected and analyzed within seconds to create a snapshot of the consumer\'s creditworthiness and risk. The information can include utility, rent. auto payments, among other sources. To keep up, financial institutions have begun to implement alternative credit data to get a more comprehensive picture of a consumer, instead of relying solely upon the traditional credit score. 4. They offer perks and savings By enacting smoother automated processes, fintech lenders can save money on overhead costs, such as personnel, rent, and administrative expenses. These savings can then be passed onto the customer in the form of competitive interest rates. While traditional financial institutions generally have low overall interest rates, the current high demand for loans could help push their rates even lower. Additionally, financial institutions have started to offer more customer perks. For example, Goldman Sachs recently created an online lending platform, called Marcus, that offers unsecured consumer loans with no fees. Financial institutions may feel stuck in legacy systems and unable to accomplish the agile environments and instant-gratification that today\'s consumers expect. However, by leveraging new data sets and innovation, financial institutions may be able to improve their product offerings and service more customers. Looking to take the next step? We can help. Learn More About Banks Learn More About Fintechs
While it’s a word that has only recently made its way into financial circles, consumers and businesses alike have been enjoying life in a platform world. Digital platforms connect riders with drivers, friends with family, manufacturers with buyers and sellers, and the list goes on. Digital platforms are technology-enabled business models that work to enhance efficiency, flexibility, scalability, integration, and ultimately user engagement. They’re integral to the operation and success of some of the most valuable companies in the world, including Google, Facebook, and Amazon. While digital platforms have made their way beyond high-tech to other industries, like supply chain management and logistics, financial institutions have fallen behind. The reasons why are understandable: a quickly evolving marketplace, regulatory induced risk aversion, and the need to protect data and privacy. Most of the digital platform adoption that has occurred in the financial industry has revolved around open banking, with a focus on enriching the customer experience. BBVA, for instance, recently launched a platform to enable their business clients to use white-labeled versions of BBVA products and services on-demand. But the value of digital platforms for the financial industry can go beyond how the consumer interfaces with his or her bank or credit union. Financial institutions could see the same efficiency, flexibility, and integration benefits by implementing technology platforms into their internal systems. Traditionally, financial institutions have used contrasting technology and systems across their customers’ lifecycle. From financial marketing and targeting, to acquisition and underwriting, there is ample opportunity to streamline and integrate these systems by adopting a platform architecture. The most future-forward platforms not only enable financial institutions to integrate their internal systems, but they also allow companies to seamlessly integrate their customer data with third-party data resources. The powers of data-driven answers combined with platform technology can help overcome business challenges and satisfy consumer and client demands. Is it time you and your company stepped up to the platform?
Smartphones connect us to the world of digital information while on the go. With just a few touches, you can browse the internet, get directions, video chat with friends, and even secure a last-minute date. So why not use your phone to apply for and secure credit? The number of unique mobile phone users reached 5.135 billion in 2018, according to HootSuite. That’s two-thirds of the world’s population! With mobile usage at an all-time high, embracing this channel for credit marketing only makes sense. With Text for CreditTM, lenders can invite consumers to explore personalized financial offers on their mobile devices. How AutoNation is Transforming the Car Buying Experience While car shopping should be exciting, it’s often a stressful and drawn-out experience, specifically when it comes to securing financing. AutoNation, an automotive retailer with over 300 retail outlets, saw an opportunity to leverage Text for Credit to enhance the consumer experience and speed up the car-buying process. What is Text for Credit? The consumer can initiate the prequalification or instant credit process simply by texting a keyword or short code. Our industry-first identification technology then recognizes the consumer’s device credentials, eliminating unnecessary data entry and bypassing the need to fill out a lengthy credit application. AutoNation wanted to generate prospects by offering consumers the opportunity to prequalify for an auto loan and shop for cars within their budget on their mobile devices. The retailer further nurtured consumers with an email campaign series leading them to schedule appointments and test drive vehicles. Marketing is a critical component to generating traffic, which helps initiate the Text for Credit process. A variety of channels and creative were tested to determine which was the highest performing, including paid Facebook and Instagram ads along with the AutoNation homepage. The results? Attribution conversion and overall conversion from top to bottom of funnel increased, as did social and website traffic. Text for Credit is just one product offering in Experian’s overall digital story. Our vision is to ultimately enable an ecosystem of services and capabilities through a mobile toolkit that grants consumers instant access to credit in a seamless manner. Read our case study for more insight on using Text for Credit to: Improve customer experience Drive site traffic Increase conversion rates Lower cost per acquisition Read the Case Study
Although half of businesses globally report an increase in fraud management over the past 12 months, many still experience fraud losses and attacks. To help address these challenges, Experian held its first-ever Fintech Fraud & Identity Meetup on February 5 in San Francisco, Calif. The half-day event was aimed at offering insights on the main business drivers of fraud, market trends, challenges and technology advancements that impact identity management and fraud risk strategy operations. “We understand the digital landscape is changing – inevitably, with technology enhancements come increased fraud risk for businesses operating in the online space,” said Jon Bailey, Experian’s Vice President of Fintech. “Our focus today is on fraud and identity, and providing our fintech customers with the tools and insights needed to grow and thrive.” The meetup was attended by number of large fintech companies with services spanning across a broad spectrum of fintech offerings. To kick off the event, Tony Hadley, Experian’s Senior Vice President of Government & Regulatory Affairs, provided an update on the latest regulatory news and trends impacting data and the fintech space. Next followed a fraud and identity expert panel, which engaged seasoned professionals in an in-depth discussion around two main themes 1) fraud trends and risk mitigation; and 2) customer experience, convenience, and trust. Expert panelists included: David Britton, Experian’s Vice President of Industry Solutions; Travis Jarae, One World Identity’s Founder & CEO; George Kurtyka, Joust’s Co-Founder & COO; and Filip Verley, Airbnb’s Product Manager. “The pace of fraud is so fast, by the time companies implement solutions, the shelf-life may already be old,” Britton said. “That is the crux – how to stay ahead. The goal is to future-proof your fraud strategy and capabilities.” At the close of the expert panel, Kathleen Peters, Experian’s Senior Vice President Head of Fraud and Identity, demoed Experian’s CrossCore™ solution – the first smart, open, plug-and-play platform for fraud and identity services. Peters began by stating, “Fraud is constant. Over 60% of businesses report an increase in fraud-related losses over the past year, with the US leading the greatest level of concern. The best way to mitigate risk is to create a layered approach; that’s why Experian invented CrossCore.” With the sophistication of fraudsters, it’s no surprise that many businesses are not confident with the effectiveness of their fraud strategy. Learn more about how you can stay one step ahead of fraudsters and position yourself for success in the ever-changing fraud landscape; download Experian’s 2019 Global Identity and Fraud Report here. For an inside look at Experian’s Fintech Fraud & Identity Meetup, watch our video below.
2018 was a whirlwind of a year – though it was not surprising when Google’s 2018 “most-searched” list showed Fornite GIFs ruled the internet, Black Panther was the most-Googled movie, and the Keto diet was trending (particularly in late December and early January, go figure). But, while Google’s most-searched terms of 2018 present pure pop-culture entertainment, they miss the mark on the trends we find most meaningful being principals of the financial services industry. What about the latest news in fintech? According to Business Insider, fintech companies secured $57.9 billion in funding in the first half of 2018 alone, nearing the previous annual record of $62.5 billion set in 2015. Taking it a step further, CBInsights reports that 24 of 39 fintech unicorns are based in North America. We won’t blame Google for this oversight. Faced with the harsh reality that the “most-searched” results are based on raw-data, perhaps it’s possible that people really do find Fortnite more exciting than financial services trends – but not us at Experian. We have been closely following disruption in the financial services space all while leading the charge in data innovation. When competing in environments where financial institutions vie for customer acquisition and brand loyalty, digital experience is not enough. Today’s world demands finance redefined – and fintechs have answered the call. Fintechs are, by far, among the most innovative technology and data-driven companies in the financial services industry. That’s why we built a team of seasoned consultants, veteran account executives and other support staff that are 100% dedicated to supporting our fintech partners. With our expert team and a data accuracy rate of 99.9%, there isn’t a more reliable fintech source. Perhaps this is one financial services trend that Google can’t ignore (we see you Google)! For more information regarding Experian’s fintech solutions, check out our video below and visit Experian.com/fintech.
From a capricious economic environment to increased competition from new market entrants and a customer base that expects a seamless, customized experience, there are a host of evolving factors that are changing the way financial institutions operate. Now more than ever, financial institutions are turning to their data for insights into their customers and market opportunities. But to be effective, this data must be accurate and fresh; otherwise, the resulting strategies and decisions become stale and less effective. This was the challenge facing OneMain Financial, a large provider of personal installment loans serving 10 million total customers across more than 1,700 branches—creating accurate, timely and robust insights, models and strategies to manage their credit portfolios. Traditionally, the archive process had been an expensive, time-consuming, and labor-intensive process; it can take months from start to finish. OneMain Financial needed a solution to reduce expenses and the time involved in order to improve their core risk modeling. In this recent IDC Customer Spotlight, sponsored by Experian, \"Improving Core Risk Modeling with Better Data Analysis,\" Steven D’Alfonso, Research Director spoke with the Senior Managing Director and head of model development at OneMain Financial who turned to Experian’s Ascend Analytical Sandbox to improve its core risk modeling through reject inferencing. But OneMain Financial also realized additional benefits and opportunities with the solution including compliance and economic stress testing. Read the customer spotlight to learn more about the explore how OneMain Financial: Reduced expense and effort associated with its archive process Improved risk model development timing from several months to 1-2 weeks Used Sandbox to gain additional market insight including: market share, benchmarking and trends, etc. Read the Case Study
Perhaps more than ever before, technology is changing how companies operate, produce and deliver products and services to their customers. Similarly, technology is also driving a shift in customer expectation in how, when and where they consume products and services. But these changes aren’t just relegated to the arenas where tech giants with household names, like Amazon and Google, play. Likewise, financial institutions of every size are also fielding the changes brought on by innovations to the industry in recent years. According to this report by PWC, 77% of firms plan on dedicating time and budgets to increase innovation. But what areas make the most sense for your business? With a seemingly constant shift in consumer and corporate focus, it can be difficult to know which technological advancements are imperative to your company’s success and which are just the latest fizzling buzzword. As you evaluate innovation investments for your organization in 2019 and beyond, here’s a list of four technology innovations that are already changing the financial sector or will change the banking landscape in the near future. The APIs of Open Banking Ok, it’s not a singular innovation, so I’m cheating a bit here, but it’s a great place to begin the conversation because it comprises and sets the stage for many of the innovations and technologies that are in use today or will be implemented in the future. Created in 2015, the Open Banking Standard defined how a bank’s system data or consumer-permissioned financial data should be created, accessed and shared through the use of application programming interfaces or APIs. When financial institutions open their systems up to third-party developer partners, they can respond to the global trends driving change within the industry while greatly improving the customer experience. With the ability to securely share their financial data with other lenders, greater transparency into the banking process, and more opportunities to compare product offerings, consumers get the frictionless experience they’ve come to expect in just about every aspect of life – just not necessarily one that lenders are known for. But the benefits of open banking are not solely consumer-centric. Financial institutions are able to digitize their product offerings and thus expand their market and more easily share data with partners, all while meeting clients’ individualized needs in the most cost-effective way. Biometrically speaking…and smiling Verifying the identity of a customer is perhaps one of the most fundamental elements to a financial transaction. This ‘Know Your Customer’ (KYC) process is integral to preventing fraud, identity theft, money laundering, etc., but it’s also time-consuming and inconvenient to customers. Technology is changing that. From thumbprint and, now, facial recognition through Apple Pay, consumers have been using biometrics to engage with and authorize financial transactions for some time now. As such, the use of biometrics to authenticate identity and remove friction from the financial process is becoming more mainstream, moving from smartphones to more direct interaction. Chase has now implemented voice biometrics to verify a consumer’s identity in customer service situations, allowing the company to more quickly meet a customer’s needs. Meanwhile, in the US and Europe, Visa is testing biometric credit cards that have a fingerprint reader embedded in the card that stores his or her fingerprint in order to authenticate their identity during a financial transaction. In China, companies like Alipay are taking this to the next level by allowing customers to bypass the phone entirely with its ‘pay with a smile’ service. First launched in KFC restaurants in China, the service is now being offered at hospitals as well. How, when and where a consumer accesses their financial institution data actually creates a digital fingerprint that can be verified. While facial and vocal matching are key components to identity verification and protecting the consumer, behavioral biometrics have also become an important part of the fraud prevention arsenal for many financial institutions. These are key components of Experian’s CrossCore solution, the first open fraud and identity platform partners with a variety of companies, through open APIs discussed above. Not so New Kid on the Block(chain) The first Bitcoin transaction took place on January 12, 2009. And for a number of years, all was quiet. Then in 2017, Bitcoin started to blow up, creating a scene reminiscent of the 1850s California gold rush. Growing at a seemingly exponential rate, the cryptocurrency topped out at a per unit price of more than $20,000. By design cryptocurrencies are decentralized, meaning they are not controlled or regulated by a single entity, reducing the need for central third-party institutions, i.e. banks and other financial institutions to function as central authorities of trust. Volatility and regulation aside, it’s understandable why financial institutions were uneasy, if not skeptical of the innovation. But perhaps the most unique characteristic of cryptocurrencies is the technology on which they are built: blockchain. Essentially, a blockchain is just a special kind of database. The database stores, validates, transfers and keeps a ledger of transfers of encrypted data—records of financial transfers in the case of Bitcoin. But these records aren’t stored on one computer as is the case with traditional databases. Blockchain leverages a distributed ledger or distributed trust approach where a full copy of the database is stored across many distributed processing nodes and the system is constantly checking and validating the contents of the database. But a blockchain can store any type of data, making it useful in a wide variety of applications including tracking the ownership digital or physical assets or the provenance of documents, etc. From clearing and settlements, payments, trade finance, identity and fraud prevention, we’re already seeing financial institutions explore and/or utilize the technology. Santander was the first UK bank to utilize blockchain for their international payments app One Pay FX. Similarly, other banks and industry groups are forming consortiums to test the technology for other various uses. With all this activity, it’s clear that blockchain will become an integral part of financial institutions technology and operations on some level in the coming years. Robot Uprising Rise in Robots While Artificial Intelligence seems to have only recently crept into pop-culture and business vernacular, it was actually coined in 1956 by John McCarthy, a researcher at Dartmouth who thought that any aspect of learning or intelligence could essentially be taught to a machine. AI allows machines to learn from experience, adjust to new inputs and carry out human-like tasks. It’s the result of becoming ‘human-like’ or the potential to become superior to humans that creeps out people like my father, and also worries others like Elon Musk. Doomsday scenarios a la Terminator aside, it’s easy to see how the tech can and is useful to society. In fact, much of the AI development done today uses human-style reasoning as a model, but not necessarily the ultimate aim, to deliver better products and services. It’s this subset of AI, machine learning, that allows companies like Amazon to provide everything from services like automatic encryption in AWS to products like Amazon Echo. While it’s much more complex, a simple way to think about AI is that it functions like billions of conditional if-then-else statements working in a random, varied environment typically towards a set goal. Whereas in the past, programmers would have to code these statements and input reference data themselves, machine learning systems learn, modify and map between inputs and outputs to create new actions based on their learning. It works by combining the large amounts of data created on a daily basis with fast, iterative processing and intelligent algorithms, allowing the program to learn from patterns in the data and make decisions. It’s this type of machine learning that banks are already using to automate routine, rule-based tasks like fraud monitoring and also drive the analytical environments used in their risk modeling and other predictive analytics. Whether or not you’ve implemented AI, machine learning or bot technology into your operations, it’s highly likely your customers are already leveraging AI in their home lives, with smart home devices like Amazon Echo and Google Home. Conversational AI is the next juncture in how people interface with each other, companies and life in general. We’re already seeing previews of what’s possible with technologies like Google Duplex. This has huge implication for the financial services industry, from removing friction at a transaction level to creating a stickier, more engaging customer experience. To that end, according to this report from Accenture, AI may begin to provide in-the-moment, holistic financial advice that is in a customer’s best interest. It goes without saying that the market will continue to evolve, competition will only grow more fierce, consumer expectation will continue to shift, and regulation will likely become more complex. It’s clear technology can be a mitigating factor, even a competitive differentiator, with these changing industry variables. Financial institutions must evolve corporate mindsets in their approach to prioritize innovations that will have the greatest enterprise-wide impact. By putting together an intelligent mix of people, process, and the right technology, financial institutions can better predict consumer need and expectation while modernizing their business models.
Experian Boost gives consumers greater control over their credit profiles by allowing them to add non-traditional credit information to their Experian credit file.
2019 is here — with new technology, new regulations and new opportunities on the docket. What does that mean for the financial services space? Here are the five trends you should keep your eye on and how these affect your credit universe. 1. Credit access is at an all-time high With 121 million Americans categorized as credit-challenged (subprime scores and a thin or nonexistent credit file) and 45 million considered credit-invisible (no credit history), the credit access many consumers take for granted has appeared elusive to others. Until now. The recent launch of Experian BoostTM empowers consumers to improve their credit instantly using payment history from their utility and phone bills, giving them more control over their credit scores and making them more visible to lenders and financial institutions. This means more opportunities for more people. Coupled with alternative credit data, which includes alternative financial services data, rental payments, and full-file public records, lenders and financial institutions can see a whole new universe. In 2019, inclusion is key when it comes to universe expansion goals. Both alternative credit and consumer-permissioned data will continue to be an important part of the conversation. 2. Machine learning for the masses The financial services industry has long been notorious for being founded on arguably antiquated systems and steeped in compliance and regulations. But the industry’s recent speed of disruption, including drastic changes fueled by technology and innovation, may suggest a changing of the guard. Digital transformation is an industry hot topic, but defining what that is — and navigating legacy systems — can be challenging. Successfully integrating innovation is the convergence at the center of the Venn diagram of strategy, technology and operations. The key, according to Deloitte, is getting “a better handle on data to extract the greatest value from technology investments.” How do you get the most value? Risk managers need big data, machine learning and artificial intelligence strategies to deliver market insights and risk evaluation. Between the difficulty of leveraging data sets and significant investment in time and money, it’s impossible for many to justify. To combat this challenge, the availability and access to an analytical sandbox (which contains depersonalized consumer data and comparative industry intel) is crucial to better serve clients and act on opportunities in lenders’ credit universe and beyond. “Making information analysis easily accessible also creates distinct competitive advantages,” said Vijay Mehta, Chief Innovation Officer for Experian’s Consumer Information Services, in a recent article for BAI Banking Strategies. “Identifying shifts in markets, changes in regulations or unexpected demand allows for quick course corrections. Tightening the analytic life cycle permits organizations to reach new markets and quickly respond to competitor moves.” This year is about meaningful metrics for action, not just data visualization. 3. How to fit into the digital-first ecosystem With so many things available on demand, the need for instant gratification continues to skyrocket. It’s no secret that the financial services industry needs to compete for attention across consumers’ multiple screens and hours of screen time. What’s in the queue for 2019? Personalization, digitalization and monetization. Consumers’ top banking priorities include customized solutions, omnichannel experience improvement and enhancing the mobile channel (as in, can we “Amazonize” everything?). Financial services leaders’ priorities include some of the same things, such as enhancing the mobile channel and delivering options to customize consumer solutions (BAI Banking Strategies). From geolocation targeting to microinteractions in the user experience journey to leveraging new strategies and consumer data to send personalized credit offers, there’s no shortage of need for consumer hyper-relevance. 33 percent of consumers who abandon business relationships do so because personalization is lacking, according to Accenture data for The Financial Brand. This expectation spans all channels, emphasizing the need for a seamless experience across all devices. 4. Keeping fraudsters out Many IT professionals regard biometric authentication as the most secure authentication method currently available. We see this technology on our personal devices, and many companies have implemented it as well. Biometric hacking is among the predicted threats for 2019, according to Experian’s Data Breach Industry Forecast, released last month. “Sensors can be manipulated and spoofed or deteriorate with too much use. ... Expect hackers to take advantage of not only the flaws found in biometric authentication hardware and devices, but also the collection and storage of data,” according to the report. 5. Regulatory changes and continued trends Under the Trump Administration, the regulatory front has been relatively quiet. But according to the Wall Street Journal, as Democrats gain control of the House of Representatives, lawmakers may be setting their sights on the financial services industry — specifically on legislation in response to the credit data breach in 2017. The Democratic Party leadership has indicated that the House Financial Services Committee will be focused on protecting consumers and investors, preserving sector stability, and encouraging responsible innovation in financial technology, according to Deloitte. In other news, the focus on improving accuracy in data reporting, transparency for consumers in credit scoring and other automated decisions can be expected to continue. Consumer compliance, and specifically the fair and responsible treatment of consumers, will remain a top priority. For all your needs in 2019 and beyond, Experian has you covered. Learn more
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