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Detecting Synthetic Identities: The Best Offense is a Good Defense

Published: December 5, 2019 by Guest Contributor

Sometimes, the best offense is a good defense. That’s certainly true when it comes to detecting synthetic identities, which by their very nature become harder to find the longer they’ve been around.

To launch an offense against synthetic identity fraud, you need to defend yourself from it at the top of your new customer funnel. Once fraudsters embed their fake identity into your portfolio, they become nearly impossible to detect.

The Challenge

Synthetic identity fraud is the fastest-growing type of financial crime in the United States. The cost to businesses is hard to determine because it’s not always caught or reported, but the amounts are staggering. According to the Aite Group, it was estimated to total at least $820 million in 2017 and grow to $1.2 billion by 2020.

This type of theft begins when individual thieves and large-scale crime rings use a combination of compromised personal information—like unused social security numbers—and fabricated data to stitch together increasingly sophisticated personas.

These well-crafted synthetic identities are hard to differentiate from the real deal. They often pass Know Your Customer, Customer Identification Program and other onboarding checks both in person and online. This puts the burden on you to develop new defense strategies or pay the price.

Additionally, increasing pressure to grow deposits and expand loan portfolios may coincide with the relaxation of new customer criteria, allowing even more fraudsters to slip through the cracks.

Because fraudsters nurture their fake identities by making payments on time and don’t exhibit other risk factors as their credit limits increase, detecting synthetic identities becomes nearly impossible, as does defending against them.

How This Impacts Your Bottom Line

Synthetic identity theft is sometimes viewed as a victimless crime, since no single individual has their entire identity compromised. But it’s not victimless. When undetected fraudsters finally max out their credit lines before vanishing, the financial institution is usually stuck footing the bill.

These same fraudsters know that many financial institutions will automatically settle fraud claims below a specific threshold. They capitalize on this by disputing transactions just below it, keeping the goods or services they purchased without paying.

Fraudsters can double-dip on a single identity bust-out by claiming identity theft to have charges removed or by using fake checks to pay off balances before maxing out the credit again and defaulting.

The cost of not detecting synthetic identities doesn’t stop at the initial loss. It flows outward like ripples, including:

  • Damage to your reputation as a trusted organization
  • Fines for noncompliance with Know Your Customer
  • Account opening and maintenance costs that are not recouped as they would be with a legitimate customer
  • Mistakenly classifying fraudsters as bad debt write offs
  • Monetary loss from fraudsters’ unpaid balances
  • Rising collections costs as you try to track down people who don’t exist
  • Less advantageous rates for customers in the future as your margins grow thinner

These losses add up, continuing to impact your bottom line over and over again.

Defensive Strategies

So what can you do?

Tools like eCBSV that will assist with detecting synthetic identities are coming but they’re not here yet. And once they’re in place, they won’t be an instant fix.

Implementing an overly cautious fraud detection strategy on your own will cause a high number of false positives, meaning you miss out on revenue from genuine customers.

Your best defense requires finding a partner to help you implement a multi-layered fraud detection strategy throughout the customer lifecycle. Detecting synthetic identities entails looking at more than a single factor (like length of credit history). You need to aggregate multiple data sets and connect multiple customer characteristics to effectively defend against synthetic identity fraud.

Experian’s synthetic identity prevention tools include Synthetic Identity High Risk Score to incorporate the history and past relationships between individuals to detect anomalies. Additionally, our digital device intelligence tools perform link analyses to connect identities that seem otherwise separate. We help our partners pinpoint false identities not associated with an actual person and decrease charge offs, protecting your bottom line and helping you let good customers in while keeping false personas out.

Find out how to get your synthetic identity defense in place today.

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As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. 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By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Published: January 28, 2025 by Stefani Wendel

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