At A Glance
It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Paragraph Block- is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.


Heading 2
Heading 3
Heading 4
Heading 5
- This is a list
- Item 1
- Item 2
- Sub list
- Sub list 2
- Sub list 3
- More list
- More list 2
- More list 3
- More more
- More more
This is the pull quote block Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,
ExperianThis is the citation

This is the pull quote block Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,
ExperianThis is the citation
| Table element | Table element | Table element |
| my table | my table | my table |
| Table element | Table element | Table element |

Media Text Block
of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
My Small H5 Title


With consumers having more credit options than ever before, it’s imperative for lenders to get their message in front of ideal customers at the right time and place. But without clear insights into their interests, credit behaviors or financial capacity, you may risk extending preapproved credit offers to individuals who are unqualified or have already committed to another lender. To increase response rates and reduce wasted marketing spend, you must develop an effective customer targeting strategy. What makes an effective customer targeting strategy? A customer targeting strategy is only as good as the data that informs it. To create a strategy that’s truly effective, you’ll need data that’s relevant, regularly updated, and comprehensive. Alternative data and credit-based attributes allow you to identify financially stressed consumers by providing insight into their ability to pay, whether their debt or spending has increased, and their propensity to transfer balances and consolidate loans. With a more granular view of consumers’ credit behaviors over time, you can avoid high-risk accounts and focus only on targeting individuals that meet your credit criteria. While leveraging additional data sources can help you better identify creditworthy consumers, how can you improve the chances of them converting? At the end of the day, it’s also the consumer that’s making the decision to engage, and if you aren’t sending the right offer at the precise moment of interest, you may lose high-value prospects to competitors who will. To effectively target consumers who are most likely to respond to your credit offers, you must take a customer-centric approach by learning about where they’ve been, what their goals are, and how to best cater to their needs and interests. Some types of data that can help make your targeting strategy more customer-centric include: Demographic data like age, gender, occupation and marital status, give you an idea of who your customers are as individuals, allowing you to enhance your segmentation strategies. Lifestyle and interest data allow you to create more personalized credit offers by providing insight into your consumers’ hobbies and pastimes. Life event data, such as new homeowners or new parents, helps you connect with consumers who have experienced a major life event and may be receptive to event-based marketing campaigns during these milestones. Channel preference data enables you to reach consumers with the right message at the right time on their preferred channel. Target high-potential, high-value prospects By using an effective customer targeting strategy, you can identify and engage creditworthy consumers with the greatest propensity to accept your credit offer. To see if your current strategy has what it takes and what Experian can do to help, view this interactive checklist or visit us today. Review your customer targeting strategy Visit us

When it comes to online personal data, the majority of Americans believe it has become more and more difficult to control who has access to that information.[1] And as international data breaches continue to feed the dark web, the cost is high for consumers. Identity theft by the numbers At least 16 billion records have been exposed through data breaches since 2019, and 31% of data breach victims later have their identity stolen[2]. The cost of obtaining a full range of documents and account details allowing identity theft is about $1,275.[3] With a 290% increase in stolen data found on the dark web in the past three years, monitoring is a must-have for data-driven service providers[4]. Now more than ever, consumers expect businesses that collect their information to keep it secure. A solution for your customers Here’s the good news: Experian CyberAgent® is a proprietary, patented dark web technology that proactively detects compromised confidential data online around the world. With more than 21 billion records found, this software is designed for proactive cyber detection on an international level. CyberAgent® monitors a variety of identity elements and captures all the data being exchanged, including: Social Security numbers National identification numbers Email addresses/ domains and phone numbers Medical identifications numbers Passport and driver’s license numbers Credit/debit card information Retail card numbers Bank account and routing numbers International banking numbers Global protection As the only internet surveillance tool that can match data on an international level, CyberAgent® breaks language barriers and detects identity theft across the globe. By monitoring thousands of websites and millions of data points, this technology enables you to notify your customers if a match to their monitored personal information is found. Alert your customers before they become a victim of identity theft and offer unrivaled protection from dark web threats. Click here to learn more [1]Ipsos. 2022. Most Americans say it is increasingly difficult to control who can access their online data. [2]Selfkey. 2020. All Data Breaches in 2019 – 2022 – An Alarming Timeline. [3]Privacy Affairs. 2020. Dark Web Price Index 2020. [4]Experian CyberAgent® monitoring counts as of June 2022.

You walk into your home, flick the light switch, head to the fridge and grab a glass of cold water. Suddenly, you feel a chill and turn the thermostat up. These habitual acts are basic, but fundamental to our lives. Unfortunately, not everyone has equal access to such luxuries. There is a substantial amount of people who are impacted by heavy energy burdens. What is an energy burden? An energy burden is the percentage of gross household income that goes towards energy costs. Two families can have similar energy bills, but different household incomes. Like many other industries, the utility sector is shifting its’ focus toward equitable outcomes and establishing and implementing effective efficiency programs. Who do energy burdens impact? Due to the energy burden, many communities of color have been historically underserved by energy efficiency and clean energy programs. The energy burden can also impact those who rent, have less efficient appliances or live in older homes. According to the U.S. Census Bureau, as of August, 2022, 23.1% of U.S. adults lived in households that were unable to pay an energy bill in the last 12 months. Additionally, The American Council for Energy-Efficient Economy (ACEE) found that low-income Black, Hispanic and Native American households face dramatically higher energy burdens than average. How can Experian be a partner for energy equity? As the “Consumer’s Bureau,” Experian is deeply committed to putting consumers’ best interests first as we make key decisions to support our clients. Like the energy industry, Experian wants to lessen the energy burden for underserved and low-income communities. This is a business of critical consequence, and we are focused on helping our clients accelerate progress and equity within the communities they serve. As we navigate along this inclusion journey together, we can assist with three core areas: Measure and track: Understand geographies and audience segments containing the largest opportunities for inclusion within the communities you serve. Benchmark and track progress towards your internal diversity and inclusion goals. Determine who qualifies for energy efficiency programs by getting a more accurate view of the communities you serve. Include and reach: By incorporating supplementary data sources, we can help you identify and reach underserved consumers and small business owners who are often excluded from the traditional credit ecosystem. Inform and empower: Develop and educate vulnerable populations, offering the tools and support needed to advance their financial health journey. Enabling your consumers to obtain the assistance they need. By leveraging our leading data assets, businesses can obtain a more holistic consumer view to drive better outcomes and opportunities while making smarter decisions and minimizing risk. With accurate data you can effectively prioritize field work, get correct assessment of household income, increase productivity of field personnel, and improve field collection rates. We care about doing the right thing and are here to ensure you meet your energy efficiency and equity goals. Together, we can make a positive impact on our communities and consumers. To learn more about how Experian is helping the utility industry drive inclusion and bring equity to energy, visit us or request a call. Access the infographic Energy Burden Research. Aceee.org. (2022). Household Pulse Survey. Census.gov. (2022). Low-Income Households, Communities of Color Face High Energy. Aceee.org. (2022). Experian and Oliver Wyman find expanded data and advanced analytics can improve access to credit. Experian plc. (2022).
In this article…
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.


