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This is the pull quote block Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,
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of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
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Historically, the introduction of EMV chip technology has resulted in a significant drop in card-present fraud, but a spike in card-not-present (CNP) fraud. CNP fraud accounts for 60% to 70% of all card fraud in many countries and is increasing. Merchants and card issuers in the United States likely will see a rise in CNP fraud as EMV migration occurs — although it may be more gradual as issuers and merchants upgrade to chip-based cards. As fraud continues to evolve, so too should your fraud-prevention strategies. Make a commitment to stay abreast of the latest fraud trends and implement sophisticated, cross-channel fraud-prevention strategies. >>Protecting Growth Ambitions Against Rising Fraud Threats

Prescriptive solutions: Get the Rx for your right course of action By now, everyone is familiar with the phrase “big data” and what it means. As more and more data is generated, businesses need solutions to help analyze data, determine what it means and then assist in decisioning. In the past, solutions were limited to simply describing data by creating attributes for use in decisioning. Building on that, predictive analytics experts developed models to predict behavior, whether that was a risk model for repayment, a propensity model for opening a new account or a model for other purposes. The next evolution is prescriptive solutions, which go beyond describing or predicting behaviors. Prescriptive solutions can synthesize big data, analytics, business rules and strategies into an environment that provides businesses with an optimized workflow of suggested options to reach a final decision. Be prepared — developing prescriptive solutions is not simple. In order to fully harness the value of a prescriptive solution, you must include a series of minimum capabilities: Flexibility — The solution must provide users the ability to make quick changes to strategies to adjust to market forces, allowing an organization to pivot at will to grow the business. A system that lacks agility (for instance, one that relies heavily on IT resources) will not be able to realize the full value, as its recommendations will fall behind current market needs. Expertise — Deep knowledge and a detailed understanding of complex business objectives are necessary to link overall business goals to tactical strategies and decisions made about customers. Analytics — Both descriptive and predictive analytics will play a role here. For instance, the use of a layered score approach in decisioning — what we call dimensional decisioning — can provide significant insight into a target market or customer segment. Data — It is assumed that most businesses have more data than they know what to do with. While largely true, many organizations do not have the ability to access and manage that data for use in decision-making. Data quality is only important if you can actually make full use of it. Let’s elaborate on this last point. Although not intuitive, the data you use in the decision-making process should be the limiting factor for your decisions. By that, I mean that if you get the systems, analytics and strategy components of the equation right, your limitation in making decisions should be data-driven, and not a result of another part of the decision process. If your prescriptive environment is limited by gaps in flexibility, expertise or analytic capabilities, you are not going to be able to extract maximum value from your data. With greater ability to leverage your data — what I call “prescriptive capacity” — you will have the ability to take full advantage of the data you do have. Taking big data from its source through to the execution of a decision is where prescriptive solutions are most valuable. Ultimately, for a business to lead the market and gain a competitive advantage over its competitors — those that have not been able to translate data into meaningful decisions for their business — it takes a combination of the right capabilities and a deep understanding of how to optimize the ecosystem of big data, analytics, business rules and strategies to achieve success.

Smartphones offer brands a ubiquitous, continuous and contextual delivery channel, and yet it requires us all to learn a new language of taps and swipes to navigate through apps. Often this poses more complexity that manifests in friction for the consumer who must wade through a series of screens to have a question answered. Messaging and conversational interfaces offer the possibility of a clean and simple user experience without having to learn a new syntax. It is that ease of use and the resulting utility of a conversational interface in controlling and automating mundane tasks that have manifested itself in the popularity of Amazon Echo. Echo users in our survey are overwhelmingly satisfied with Alexa’s voice recognition and we found that 39% plan to use it more frequently. As Apple cuts away wires and doubles down on Siri – baking it into both accessories (Airpods) and Home (Apple TV) we will find ourselves squarely in a voice-first future. I believe voice and messaging will significantly lower technology thresholds that exist around applications and services, increasing both accessibility and usability for consumers. Recently I joined Aaron Suplizio and Ben Bajarin of Creative Strategies to conduct a joint-survey to ask questions of a segment of early adopters in tech, on the topic of conversational commerce. The survey audience constituted nearly 1300 smartphone users of smart voice assistant tools including 180 Amazon Echo owners. Download the infographic to learn more about the trends in new voice-based habits, the types of tasks Echo owners are requesting of Alexa, and general consumer satisfaction with the voice-recognition capabilities of Alexa relative to other smart voice assistants (Siri, Google). Even if you are just starting to think about its impact on banking, retail and the overall customer lifecycle – Experian can help with creating the right strategy and validating your approach. Click here to schedule a conversation with the Experian Global Consultancy if you would like to receive more insights from our Conversational Commerce survey, and what it means to your business.
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typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.


