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Later this month, at TRMA’s 2011 Summer conference in San Francisco, U.S. Cellular’s John Stevenson will facilitate a panel discussion by industry experts entitled “How to Make a First-Party Program Successful.” Topics will include: roll-out, how to measure success, criteria in choosing a partner, experience around unsuccessful ventures and how to turn it around; training/recruiting (internal versus external). Panel – How to Make a 1st Party Program Successful Moderated by: John Stevenson, U.S. Cellular Wednesday, June 29 | 10:30 AM – 11:15 AM Panelists: Dave Hall, West Asset Management; David Rogers, GC Services; Sterling Shepherd, CPA ———————————————— KM: Thanks for joining us today, John. Before we get started, tell us about your background, including what you do for U.S. Cellular and your work on TRMA’s Board of Directors. JS: My pleasure Kathy. I have been in the wireless industry for over 25 years now, mostly with service providers, including U.S. Cellular, where I have been for the past five and half years. I lead the Financial Services organization, which is responsible for cradle to grave accounts receivable- credit, collections, fraud management, risk assessment and management, all the way through to debt sales and write off. I just joined the TRMA board earlier this year and am starting to dive in to all the activity going on. It’s really a strong trade association for sharing information and best practices that can help all members improve results. KM: The discussion you’ll be moderating is entitled “How to Make a First-Party Program Successful.” Can you briefly describe the focus of the proceedings and why you believe companies need this information? JS: Many of our member companies either already use, or are considering the use of an outsource partner for their first party collections. This panel is not going to get into whether a company should or should not, but will focus more on how to make it a success once you have made that choice. We have some real depth on our panel, they have seen a lot of programs and know what it takes to make it a success. We are asking the panel to really focus in on sharing some of the key points to address with a first party program. Our aim is that the TRMA members, both new and experienced with first party programs, have a couple of those AHA moments, where they pick up something new they can use in their own operations. KM: What are one or two other emerging telecom issues you think people should know about? JS: There is a recurring theme, and that is the ever changing risk profile that telecom risk managers have to deal with. The devices are more expensive, the services more complex, there is a lot of bundling going on. All that really emphasizes how important it is to ensure your models and strategy are current and continue to deliver the results you expect. That’s part of the value of TRMA, no matter what the latest trend or issue in risk management is, this is a great place to learn more about it, and talk to your peers and support partners about it. KM: Insightful as ever. Thanks so much for your time. ———————————————— Other sessions of interest at the TRMA Summer Conference Beyond Consumer Credit: Providing a More Comprehensive Assessment of Small-Business Owners Wednesday, June 29 | 3:15 PM – 4:00 PM Presenter: Greg Carmean, Experian Program Manager, Small Business Credit Share Main topic: new technologies that help uncover fraud, improve risk assessment and optimize commercial collections by providing deeper insights into the entity relationships between companies and their associated principals. Not registered for the TRMA Summer Conference? Go here.

At Experian’s recent client conference, Vision 2011, there was a refreshing amount of positive discussion and outlook on origination rates and acquisition strategies for growth. This was coming not only from industry analysts participating in the conference but from clients as well. As a consumer, I’d sensed the ‘cautious optimism’ that we keep hearing about because my mailbox(the ‘original’ one, not email) has slowly been getting more and more credit card offer letters over the last 6 months. Does this mean a return to prospecting and ultimately growth for financial institutions and lenders? It’s a glimmer of hope, for sure, although most agree that we’re a long way from being out of the woods, particularly with unemployment rates still high and the housing market in dire shape. Soooo…..you may be wondering where I’m going with this…. Since my job is to support banks, lenders, utilities and numerous other businesses’ in their fraud prevention and compliance efforts, where my mind goes is: how does a return to growth – even slight – impact fraud trends and our clients’ risk management policies? While many factors remain to be seen, here are a few early observations: · Account takeover, bust out fraud, and other types of existing account fraud had been on the rise while application fraud had declined or stayed the same (relative to the decrease in new originations); with prospecting and acquisition activity starting to increase, we will likely see a resurgence in new account fraud attempts and methods. · Financial institutions and consumers are under increasing risk of malware attacks; with more sophisticated malware technology popping up every day, this will likely be a prime means for fraudsters to commit identity theft and exploit potentially easier new account opening policies. · With fraud loss numbers flat or down, the contracted fraud budgets and delayed technology investments by companies over the last few years are a point of vulnerability, especially if the acquisition growth rate jumps substantially.

The end of 2010 was a transitional time for credit card lenders. Card issuers were faced with the need to jump-start “return to growth strategies” as a result of diminished profits stemming from the great recession and all of the credit tightening actions deployed over the last two years. Lenders were deliberate in their actions to shrink balance sheets eliminating higher risk customers. At the same time, risk adverse consumers were, and continue to be, more thoughtful about spending, taking deliberate measures to buy what they perceive to be necessary and able to pay back. Being the only safe bet in town, the super prime universe went from saturated to abundantly over-saturated, and only recently have lenders begun to turn the ship in anticipation of continued relief in default trends. As a result of sustained relief in credit card defaults and over-saturation in the prime+ space, more lenders have begun loosening policies. This has created price competition with 74% of new offers including low introductory rates for longer durations, averaging 12 months, up from 9 months just one year ago. The percent of annual fee offers decreased as well to 21% from 34% one year prior. Continuing the trend of competing for the prime+ segment, lenders have increasingly been promoting loyalty programs, in many cases, combined with spend-incented rebates. In fact, over a third of new offers were for rewards based products, up from 26% prior to the start of the economic turn in 2007. Lenders are now shifting gears to compete in new ways focusing on consumer demand for payment choices. Regardless of a consumer’s credit profile, lenders and technology providers are investing in innovative payment solutions. Lenders understand that if the Starbucks “My Coffee Card” is only available on their customer’s iPhone, Blackberry or Android using a re-loadable Starbucks app, then traditional card issuers will lose purchase volume. What is becoming more and more critical is a lenders ability to leverage new data sources in their targeting strategies. It is no longer enough to know what products provide the most relevance to consumer needs. A lender must now know the optimal communication channel for unique segments of the population, their payment preferences and the product terms and features that competitively match the consumer’s needs and risk profile. Lenders are leveraging new data sources around income, wealth, rent payment, ARM reset timing and strategic default, wallet spend and purchase timing.Loading…
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