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I often provide fraud analyses to clients, whereby they identify fraudsters that have somehow gotten through the system. We then go in and see what kinds of conditions exist in the fraudulent population that exist to a much lesser degree in the overall population. We typically do this with indicators, flags, match codes, and other conditions that we have available on the Experian end of things. But that is not to say there aren't things on your side of the fence that could be effective indicators of fraud risk as well! One simple example could be geography. If 50% of your known frauds are coming from a state that only sees 5% of your overall population, then that state sounds like a great indicator of fraud risk! What action you take based on this knowledge is up to you (and, I suppose, government regulation). One option would be to route the risky customers through a more onerous authentication procedure. For example, they might have to come into a branch in person to validate their identity. Geography is certainly not the only potential indicator of fraud risk. Be creative! There might be previously untapped indicators of fraud risk lurking in your customer databases. Do not limit yourself to intuition either. Oftentimes the best indicators of fraud risk that I find are counterintuitive. Just compare the percentage of time a condition occurs in your fraud population to the percentage of time it occurs in the overall population. It might be that you have a fraud ring that is leaving some telltale fingerprint on their behavior–one that is actionable in ways that will jumpstart your fraud prevention practices and minimize fraud losses!

In case you’ve never heard of it, a Babel fish is a small translator; that allows a carrier to understand anything said in any form of language. Alta Vista popularized the name but I believe Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy, should be given credit for coining the term. So, what does a Babel fish have to do with Knowledge Based Authentication? Knowledge Based Authentication is always about the data – I have said this before. There is one universal truth: data doesn’t lie. However, that doesn’t mean it is easy to understand what the data is saying. It is a bit like a foreign language. You may have taken classes, and you can read the language or carry on a passable conversation, but that doesn’t mean it’s a good idea to enter into a contract – at least, not without an attorney who speaks the language, or your very own Babel fish. Setting up the best Knowledge Based Authentication configuration for risk management of your line of business can sometimes seem like that contract in a foreign language. There are many decisions to be made and the number of questions to present and which questions to ask is often the easy part. To truly get the most out of fraud models, it is necessary to consider where the score cuts that will be used with your Knowledge Based Authentication session will be set and what methodology will be used to invoke the Knowledge Based Authentication session: objective score performance, manual review and decision, etc. It is also important to consider the “kind of fraud” you might be seeing. This is where it is helpful to have your very own Babel fish – one designed specifically for fraud trends, fraud data, fraud models and Knowledge Based Authentication. If your vendor doesn’t offer you a Babel fish, ask for one. Yours could have one of many titles, but you will know this person when you speak with them, for their level of understanding of not only your business but, more importantly, your data and what it means. Sometimes the Babel fish will work in Consulting, sometimes in Product Management, sometimes in Analytics – the important thing is that there are fraud-specific experts available to you. Think about that for a minute. Business today is a delicate balance between customer experience/relationship management and risk management. If your vendor can’t offer you a Babel fish, tell them you have fish to fry – elsewhere.

By: Staci Baker With the increase in consumer behaviors such as ‘strategic default’, it has become increasingly difficult during the past few years for lenders to determine who the most creditworthy consumers are – defining consumers with the lowest credit risk. If you define risk as ‘the likelihood of [a consumer] becoming 90 days or more past due’, the findings are alarming. From June 2007 to June 2009, Super Prime consumers (those scoring 900 or higher) in the U.S. have gone from an average VantageScore® credit score* of 945 to 918, which increased their risk level from approx. 0.12% to 0.62% – an increase of 417% for this highly sought after population! Prime and near prime risk levels increased by 400% and 96% respectively. Whereas subprime consumers with few choices (stay subprime or improve their score), saw a slight decrease in risk, 8% – increasing their average VantageScore® credit score from 578 to 599. So how do lenders determine who to lend to, when the risk level for all credit tiers increases, or remain risky? In today’s dynamic economy, lenders need tools that will give them an edge, and allow them to identify consumer trends quickly. Incorporating analytic tools, like Premier Attributes, into lender’s origination models, will allow them to pinpoint specific consumer behavior, and provide segmentation through predefined attribute sets that are industry specific and target profitable accounts to improve acquisition strategies. As risk levels change, maintaining profitability becomes more difficult due to shrinking eligible consumer pools. By adding credit attributes, assessing credit risk both within an organization and for new accounts will be simplified and allow for more targeted prospects, thus maximizing prospecting strategies across the customer lifecycle and helping to increase profitability. * VantageScore®, LLC, May, 2010, “Finding Creditworthy Consumers in a Changing Economic Climate”
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