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Round 1 – Pick your corner There seems to be two viewpoints in the market today about Knowledge Based Authentication (KBA): one positive, one negative. Depending on the corner you choose, you probably view it as either a tool to help reduce identity theft and minimize fraud losses, or a deficiency in the management of risk and the root of all evil. The opinions on both sides are pretty strong, and biases “for” and “against” run pretty deep. One of the biggest challenges in discussing Knowledge Based Authentication as part of an organization’s identity theft prevention program, is the perpetual confusion between dynamic out-of-wallet questions and static “secret” questions. At this point, most people in the industry agree that static secret questions offer little consumer protection. Answers are easily guessed, or easily researched, and if the questions are preference based (like “what is your favorite book?”) there is a good chance the consumer will fail the authentication session because they forgot the answers or the answers changed over time. Dynamic Knowledge Based Authentication, on the other hand, presents questions that were not selected by the consumer. Questions are generated from information known about the consumer – concerning things the true consumer would know and a fraudster most likely wouldn’t know. The questions posed during Knowledge Based Authentication sessions aren’t designed to “trick” anyone but a fraudster, though a best in class product should offer a number of features and options. These may allow for flexible configuration of the product and deployment at multiple points of the consumer life cycle without impacting the consumer experience. The two are as different as night and day. Do those who consider “secret questions” as Knowledge Based Authentication consider the password portion of the user name and password process as KBA, as well? If you want to hold to strict logic and definition, one could argue that a password meets the definition for Knowledge Based Authentication, but common sense and practical use cause us to differentiate it, which is exactly what we should do with secret questions – differentiate them from true KBA. KBA can provide strong authentication or be a part of a multifactor authentication environment without a negative impact on the consumer experience. So, for the record, when we say KBA we mean dynamic, out of wallet questions, the kind that are generated “on the fly” and delivered to a consumer via “pop quiz” in a real-time environment; and we think this kind of KBA does work. As part of a risk management strategy, KBA has a place within the authentication framework as a component of risk- based authentication… and risk-based authentication is what it is really all about.

Many compliance regulations such the Red Flags Rule, USA Patriot Act, and ESIGN require specific identity elements to be verified and specific high risk conditions to be detected. However, there is still much variance in how individual institutions reconcile referrals generated from the detection of high risk conditions and/or the absence of identity element verification. With this in mind, risk-based authentication, (defined in this context as the “holistic assessment of a consumer and transaction with the end goal of applying the right authentication and decisioning treatment at the right time") offers institutions a viable strategy for balancing the following competing forces and pressures: • Compliance – the need to ensure each transaction is approved only when compliance requirements are met; • Approval rates – the need to meet business goals in the booking of new accounts and the facilitation of existing account transactions; • Risk mitigation – the need to minimize fraud exposure at the account and transaction level. A flexibly-designed risk-based authentication strategy incorporates a robust breadth of data assets, detailed results, granular information, targeted analytics and automated decisioning. This allows an institution to strike a harmonious balance (or at least something close to that) between the needs to remain compliant, while approving the vast majority of applications or customer transactions and, oh yeah, minimizing fraud and credit risk exposure and credit risk modeling. Sole reliance on binary assessment of the presence or absence of high risk conditions and identity element verifications will, more often than not, create an operational process that is overburdened by manual referral queues. There is also an unnecessary proportion of viable consumers unable to be serviced by your business. Use of analytically sound risk assessments and objective and consistent decisioning strategies will provide opportunities to calibrate your process to meet today’s pressures and adjust to tomorrow’s as well.

By: Kari Michel The U.S. government and mortgage lenders have developed various loan modification programs to help homeowners better manage their mortgage debt so that they can meet their monthly payment obligations. Given these new programs, what is the impact to the consumer’s score? Do consumer scores drop more if they work with their lenders to get their mortgage loan restructured or if they file for bankruptcy? The finding from a study conducted by VantageScore® Solutions* reveals that a delinquency on a mortgage has a greater impact on the consumer’s score than a loan modification. Bankruptcy, short sale, and foreclosure have the greatest impact to a score. A bankruptcy or poor bankruptcy score can negatively impact a consumer for a minimum of seven years with a potential score decrease of 365 points. However, with a loan modification, consumers can rehabilitate their scores to an acceptable risk level within nine months. This depends on them bringing all their delinquent accounts to current status. Loan modifications have little impact on their consumer credit score and the influence on their score can range from a 20 point decrease to an increase of 30 points. Lenders should proactively seek out a mortgage loan modification before consumers experience severe delinquency in their credit files and credit score trends. The restructured mortgage should provide sufficient cash availability to remain with the consumer. This ensures that any other delinquent debts can be updated to current status. Whenever possible, bankruptcy should be avoided because it has the greatest consequences for the lender and the consumer. *For more detailed information on this study, Credit Scoring and Mortgage Modifications: What lenders need to know, please click on this link to access an archived file of a recent webinar: http://register.sourcemediaconferences.com/click/clickReg.cfm?URLID=5258
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