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Published: August 11, 2025 by joseph.rodriguez@experian.com

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Underserved market

By: Kari Michel Most lenders use a credit scoring model in their decision process for opening new accounts; however, between 35 and 50 million adults in the US may be considered unscoreable with traditional credit scoring models. That is equivalent to 18-to-25 percent of the adult population. Due to recent market conditions and shrinking qualified candidates, lenders have placed a renewed interest in assessing the risk of this under served population.  Unscoreable consumers could be a pocket of missed opportunity for many lenders. To assess these consumers, lenders must have the ability to better distinguish between consumers with a clear track record of unfavorable credit behaviors versus those that are just beginning to develop their credit history and credit risk models. Unscoreable consumers can be divided into three populations: • Infrequent credit users:  Consumers who have not been active on their accounts for the past six months, and who prefer to use non-traditional credit tools for their financial needs. • New entrants:  Consumers who do not have at least one account with more than six months of activity; including young adults just entering the workforce, recently divorced or widowed individuals with little or no credit history in their name, newly arrived immigrants, or people who avoid the traditional system by choice. • Thin file consumers:  Consumers who have less than three accounts and rarely utilize traditional credit and likely prefer using alternative credit tools and credit score trends. A study done by VantageScore® Solutions, LLC shows that a large percentage of the unscoreable population can be scored with the VantageScore® credit score* and a portion of these are credit-worthy (defined as the population of consumers who have a cumulative likelihood to become 90 days or more delinquent is less than 5 percent).  The following is a high-level summary of the findings for consumers who had at least one trade: Lenders can review their credit decisioning process to determine if they have the tools in place to assess the risk of those unscoreable consumers.  As with this population there is an opportunity for portfolio expansion as demonstrated by the VantageScore® study. *The VantageScore® credit score model is a generic credit scoring model introduced to meet the market demands for a highly predictive consumer score. Developed as a joint venture among the three major credit reporting companies (CRCs) – Equifax, Experian and TransUnion.    

Nov 04,2009 by Guest Contributor

Red Flags Rule..It’s about referral management

Well, here we are nearly at the beginning of November and the Red Flags Rule has been with us for nearly two years and the FTC’s November 1, 2009 enforcement date is upon us as well (I know I’ve said that before).  There is little value in me chatting about the core requirements of the Red Flags Rule at this point.  Instead, I’d like to shed some light on what we are seeing and hearing these days from our clients and industry experts related to this initiative: Red Flags Rule responses clients 1. Most clients have a solid written and operational Identity Theft Prevention Program in place that arguably meets their interpretation of the Red Flags Rule requirements. 2. Most clients have a solid written and operational Identity Theft Prevention Program in place that creates a boat-load of referrals due to the address mismatches generated in their process(es) and the requirement to do something with them. 3. Most clients are now focusing on ways in which to reduce the number of referrals generated and procedures to clear the remaining referrals via a cost-effective and automated manner…of course, while preventing fraud and staying compliant to Red Flags Rule. In 2008, a key focus at Experian was to help educate the market around the Red Flags Rule concepts and requirements. The concentration in 2009 has nearly fully shifted to assisting the market in creating risk-based authentication programs that leverage holistic views of a consumer, flexible tools that are pointed to a consumer based on that person’s authentication and risk profile. There is also an overall decisioning strategy that balances risk, compliance, and resource constraints. Spirit of Red Flags Rule The spirit of the Red Flags Rule is intended to ensure all covered institutions are employing basic identity theft prevention procedures (a pretty good idea).  I believe most of these institutions (even those that had very robust programs in place years before the rule was introduced) can appreciate this requirement that brings all institutions up to speed.  It is now, however, a matter of managing process within the realities of, and costs associated with, manpower, IT resources, and customer experience sensitivities.  

Nov 02,2009 by

Vintage Analysis Recent Findings | The Risk within the Risk

Recent findings on vintage analysis Source: Experian-Oliver Wyman Market Intelligence Reports Analyzing recent vintage analysis provides insights gleaned from cursory review Analyzing recent trends from vintages published in the Experian-Oliver Wyman Market Intelligence Reports, there are numerous insights that can be gleaned from just a cursory review of the results. Mortgage vintage analysis trends As noted in an earlier posting, recent mortgage vintage analysis' show a broad range of behaviors between more recent vintages and older, more established vintages that were originated before the significant run-up of housing prices seen in the middle of the decade. The 30+ delinquency levels for mortgage vintages in 2005, 2006, and 2007 approach and in two cases exceed 10 percent of trades in the last 12 months of performance, and have spiked from historical trends, beginning almost immediately after origination. On the other end of the spectrum, the vintages from 2003 and 2002 have barely approached or exceeded 5 percent for the last 6 or 7 years. Bandcard vintage analysis trends As one would expect, the 30+ delinquency trends demonstrated within bankcard vintage analysis are vastly different from the trends of mortgage vintages. Firstly, card delinquencies show a clear seasonal trend, with a more consistent yearly pattern evident in all vintages, resulting from the revolving structure of the product. The most interesting trends within the card vintages do show that the more recent vintages, 2005 to 2008, display higher 30+ delinquency levels, especially the Q2 2007 vintage, which is far and away the underperformer of the group. Within each vintage pool, an analysis can extend into the risk distribution and details of the portfolio and further segment the pool by credit score, specifically the VantageScore® credit score.  In other words, the loans in this pool are only for the most creditworthy customers at the time of origination. The noticeable trend is that while these consumers were largely resistant to deteriorating economic conditions, each vintage segment has seen a spike in the most recent 9-12 months. Given that these consumers tend to have the highest limits and lowest utilization of any VantageScore® credit score band, this trend encourages further account management consideration and raises flags about overall bankcard performance in coming months. Even a basic review of vintage analysis pools and the subsequent analysis opportunities that result from this data can be extremely useful. This vintage analysis can add a new perspective to risk management, supplementing more established analysis techniques, and further enhancing the ability to see the risk within the risk. Purchase a complete picture of consumer credit trends from Experian’s database of over 230 million consumers with the Market Intelligence Brief.

Nov 02,2009 by Kelly Kent

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Mar 01,2025 by Jon Mostajo, test user

Used Car Special Report: Millennials Maintain Lead in the Used Vehicle Market

With the National Automobile Dealers Association (NADA) Show set to kickoff later this week, it seemed fitting to explore how the shifting dynamics of the used vehicle market might impact dealers and buyers over the coming year. Shedding light on some of the registration and finance trends, as well as purchasing behaviors, can help dealers and manufacturers stay ahead of the curve. And just like that, the Special Report: Automotive Consumer Trends Report was born. As I was sifting through the data, one of the trends that stood out to me was the neck-and-neck race between Millennials and Gen X for supremacy in the used vehicle market. Five years ago, in 2019, Millennials were responsible for 33.3% of used retail registrations, followed by Gen X (29.5%) and Baby Boomers (26.8%). Since then, Baby Boomers have gradually fallen off, and Gen X continues to close the already minuscule gap. Through October 2024, Millennials accounted for 31.6%, while Gen X accounted for 30.4%. But trends can turn on a dime if the last year offers any indication. Over the last rolling 12 months (October 2023-October 2024), Gen X (31.4%) accounted for the majority of used vehicle registrations compared to Millennials (30.9%). Of course, the data is still close, and what 2025 holds is anyone’s guess, but understanding even the smallest changes in market share and consumer purchasing behaviors can help dealers and manufacturers adapt and navigate the road ahead. Although there are similarities between Millennials and Gen X, there are drastic differences, including motivations and preferences. Dealers and manufacturers should engage them on a generational level. What are they buying? Some of the data might not come as a surprise but it’s a good reminder that consumers are in different phases of life, meaning priorities change. Over the last rolling 12 months, Millennials over-indexed on used vans, accounting for more than one-third of registrations. Meanwhile, Gen X over-indexed on used trucks, making up nearly one-third of registrations, and Gen Z over-indexed on cars (accounting for 17.1% of used car registrations compared to 14.6% of overall used vehicle registrations). This isn’t surprising. Many Millennials have young families and may need extra space and functionality, while Gen Xers might prefer the versatility of the pickup truck—the ability to use it for work and personal use. On the other hand, Gen Zers are still early in their careers and gravitate towards the affordability and efficiency of smaller cars. Interestingly, although used electric vehicles only make up a small portion of used retail registrations (less than 1%), Millennials made up nearly 40% over the last rolling 12 months, followed by Gen X (32.2%) and Baby Boomers (15.8%). The market at a bird’s eye view Pulling back a bit on the used vehicle landscape, over the last rolling 12 months, CUVs/SUVs (38.9%) and cars (36.6%) accounted for the majority of used retail registrations. And nearly nine-in-ten used registrations were non-luxury vehicles. What’s more, ICE vehicles made up 88.5% of used retail registrations over the same period, while alternative-fuel vehicles (not including BEVs) made up 10.7% and electric vehicles made up 0.8%. At the finance level, we’re seeing the market shift ever so slightly. Since the beginning of the pandemic, one of the constant narratives in the industry has been the rising cost of owning a vehicle, both new and used. And while the average loan amount for a used non-luxury vehicle has gone up over the past five years, we’re seeing a gradual decline since 2022. In 2019, the average loan amount was $22,636 and spiked $29,983 in 2022. In 2024, the average loan amount reached $28,895. Much of the decline in average loan amounts can be attributed to the resurgence of new vehicle inventory, which has resulted in lower used values. With new leasing climbing over the past several quarters, we may see more late-model used inventory hit the market in the next few years, which will most certainly impact used financing. The used market moving forward Relying on historical data and trends can help dealers and manufacturers prepare and navigate the road ahead. Used vehicles will always fit the need for shoppers looking for their next vehicle; understanding some market trends will help ensure dealers and manufacturers can be at the forefront of helping those shoppers. For more information on the Special Report: Automotive Consumer Trends Report, visit Experian booth #627 at the NADA Show in New Orleans, January 23-26.

Jan 21,2025 by Kirsten Von Busch

Special Report: Inside the Used Vehicle Finance Market

The automotive industry is constantly changing. Shifting consumer demands and preferences, as well as dynamic economic factors, make the need for data-driven insights more important than ever. As we head into the National Automobile Dealers Association (NADA) Show this week, we wanted to explore some of the trends in the used vehicle market in our Special Report: State of the Automotive Finance Market Report. Packed with valuable insights and the latest trends, we’ll take a deep dive into the multi-faceted used vehicle market and better understand how consumers are financing used vehicles. 9+ model years grow Although late-model vehicles tend to represent much of the used vehicle finance market, we were surprised by the gradual growth of 9+ model year (MY) vehicles. In 2019, 9+MY vehicles accounted for 26.6% of the used vehicle sales. Since then, we’ve seen year-over-year growth, culminating with 9+MY vehicles making up a little more than 30% of used vehicle sales in 2024. Perhaps more interesting though, is who is financing these vehicles. Five years ago, prime and super prime borrowers represented 42.5% of 9+MY vehicles, however, in 2024, those consumers accounted for nearly 54% of 9+MY originations. Among the more popular 9+MY segments, CUVs and SUVs comprised 36.9% of sales in 2024, up from 35.2% in 2023, while cars went from 44.3% to 42.9% year-over-year and pickup trucks decreased from 15.9% to 15.6%. 2024 highlights by used vehicle age group To get a better sense of the overall used market, the segments were broken down into three age groups—9+MY, 4-8MY, and current +3MY—and to no surprise, the finance attributes vary widely. While we’ve seen the return of new vehicle inventory drive used vehicle values lower, it could be a sign that consumers are continuing to seek out affordable options that fit their lifestyle. In fact, the average loan amount for a 9+MY vehicle was $19,376 in 2024, compared to $24,198 for a vehicle between 4-8 years old and $32,381 for +3MY vehicle. Plus, more than 55% of 9+MY vehicles have monthly payments under $400. That’s not an insignificant number for people shopping with the monthly payment in mind. In 2024, the average monthly payment for a used vehicle that falls under current+3MY was $608. Meanwhile, 4-8MY vehicles came in at an average monthly payment of $498, and 9+MY vehicles had a $431 monthly payment. Taking a deeper dive into average loan amounts based on specific vehicle types—as of 2024, current +3MY cars came in at $28,721, followed by CUVs/SUVs ($31,589) and pickup trucks ($40,618). As for 4-8MY vehicles, cars came in with a loan amount of $22,013, CUVs/SUVs were at $23,133, and pickup trucks at $31,114. Used 9+MY cars had a loan amount of $19,506, CUVs/SUVs came in at $17,350, and pickup trucks at $22,369. With interest rates remaining top of mind for most consumers as we’ve seen them increase in recent years, understanding the growth from 2019-2024 can give a holistic picture of how the market has shifted over time. For instance, the average interest rate for a used current+3MY vehicle was 8.0% in 2019 and grew to 10.2% in 2024, the average rate for a 4-8MY vehicle went from 10.3% to 12.9%, and the average rate for a 9+MY vehicle increased from 11.4% to 13.8% in the same time frame. Looking ahead to the used vehicle market It’s important for automotive professionals to understand and leverage the data of the used market as it can provide valuable insights into trending consumer behavior and pricing patterns. While we don’t exactly know where the market will stand in a few years—adapting strategies based on historical data and anticipating shifts can help professionals better prepare for both challenges and opportunities in the future. As used vehicles remain a staple piece of the automotive industry, making informed decisions and optimizing inventory management will ensure agility as the market continues to shift. For more information, visit us at the Experian booth (#627) during the NADA Show in New Orleans from January 23-26.

Jan 21,2025 by Melinda Zabritski

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typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.