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I’m working with many of our clients in reviewing their existing or evolving Red Flags Identity Theft Prevention Programs. While the majority of them appear to be buttoned up from the perspective of identifying covered accounts and applicable Red Flag conditions, as well as establishing detection methodologies, I often still see too much subjectivity in their response and reconciliation procedures. Here are a few reasons why the “response” portion of a strong Red Flags Identity Theft Prevention program needs to employ consistent and objective process, decisioning, and actions: 1. Inconsistent or subjectively varied responses and actions greatly reduce the ability to measure process effectiveness over time. It becomes increasingly difficult for retro-analysis to identify which processes and specific steps in those processes were successful in either positively or negatively reconciling potential fraudulent activity. Subsequently, it clouds any ability to make effective or necessary changes to specific activities that may not be working well. 2. Examiners may focus heavily on the response portion of your program. During operational side by sides, or even written program reviews, the less ambiguity and inconsistency identified or perceived, the better. A quick rule of thumb for any examination: preempt any questions with exhaustive information and clarity. Examiners that don’t need to ask many, or any, questions are happy examiners. 3. Objective and consistent process allows for more manageable staff training. It is much easier to educate your staff around a justified and effective uniform process than around intuitive and haphazard procedures and consumer interactions. It is tough to set expectations with your staff if there are gaping holes in the activities they are expected to execute. 4. Customer experience will certainly be more positive, and less of a worry for managers, as inequity of treatment is removed from the equation. It is better to have each customer progress through similar steps toward authentication than varied ones from the perspective of time, perception, effectiveness, and convenience. Now, certainly, a risk-based approach allows for varied treatment based on that risk. The point here is more toward the need to apply those varied techniques consistently. 5. Social engineering. Fraudsters are pretty good at figuring out if an operational process is open to interpretation and manipulation. They’ll continue to engage in a process with the goal of landing with the right associate who may be following a more easily penetrable fraud detection method. Bottom line: keep the walls around your business the same height throughout. Until next time, best of luck as you continue to develop and improve your Red Flags programs.

The pendulum has definitely swung back in favor of the credit discipline within financial institutions. The free wheeling credit standards of the past have proven once again to be problematic. So, things like cost of credit, credit risk modeling, and scoring models are back in fashion. The trouble that we have created is that, in an effort to promote greater emphasis on the sales role, we centralized the underwriting function. This centralization allowed the sales team to focus on business development and underwriting, on credit. The unintended result, however, is that we removed the urgent need to develop credit professionals. Instead, we pushed for greater efficiencies and productivity in underwriting — further stalling any consideration for the development of the credit professional. Now we find ourselves with more problem credits than we have seen in the past 20 years and the pool of true credit professionals is nearly gone. Once this current environment is corrected, let's be sure to keep balance in mind. Again, soundness, profitability and growth — in that order of priority.

As someone heavily engaged with the market and our clients discussing Red Flag Rule compliance, Red Flag guidelines, etc…this question has come up over and over again. You’d think by now I’d have a simple, clever, and strategically created product name to throw out there. Well, I don’t, and here’s why: we had Red Flag relevant products before Red Flags were in vogue. So, why didn’t we just rename them under the Red Flag brand? Because honestly, that would border on irresponsibility. Let me explain briefly… If you recall, the Red Flags Rule requires that covered institutions employ a written and operational Program that addresses the four mandatory elements of: • Identifying Red Flags applicable to covered accounts and incorporating them into the Program; • Detecting and evaluating the Red Flags included in the Program; • Responding to the Red Flags detected in a manner that is appropriate to the degree of risk they pose; and • Updating the Program to address changes in the risks to customers, and to the financial institution’s or creditor’s safety and soundness, from identity theft. You read in these requirements words like “applicable” and “appropriate” and “degree of risk.” You don’t read words like “use this tool” or “detect this specific set of conditions.” My point here is that, over the past year, we’ve been working with our clients to map in the “appropriate” and “applicable” set of products and services to allow them to become Red Flag compliant. These products and services range in data leverage and provision, predictive power, decisioning, and of course, cost. That is a good thing, as our clients require individualized tool sets and processes based on their serviced market, gathered information, consumer relationships, products offered, and risk associated with all of those factors. We don’t offer an unlimited or overwhelming number of Red Flag relevant products, but we do offer a diverse enough set that has afforded our clients an opportunity to select the best fit. Whether you choose to adopt Experian as your Red Flag partner or another service provider, keep in mind that one size does not fit all, and be wary of those claiming to be just that. As Red Flag examinations start rolling out in the coming months, there will be a focus on ensuring that your programs are comprehensive and effective. Examiners will be looking at your programs, not your service provider. Be sure to collaborate with your partners to meticulously apply the best solution. At Experian, we’ve taken this collaborative approach with each of our clients, and have employed products ranging from our robust Precise ID SM consumer authentication platform to our Fraud Shield SM risk warning product. Time spent up front in identifying your Red Flag requirements and working with your service provider to determine the best course of action will pay dividends down the road, and ensure you implement a compliant process once….not twice.
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