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Published: August 11, 2025 by joseph.rodriguez@experian.com

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Unlocking Data-Driven Decisioning with Business Intelligence Analytics

Every data-driven organization needs to turn raw data into insights and, potentially, foresight. There was a time when lack of data was a hindrance, but that's often no longer the case. Many organizations are overwhelmed with too much data and lack clarity on how to best organize or use it. Modern business intelligence platforms can help. And financial institutions can use business intelligence analytics to optimize their decisioning and uncover safe growth opportunities. What is business intelligence? Business intelligence is an overarching term for the platforms and processes that organizations use to collect, store, analyze and display data and information. The ability to go from raw data to useful insights and foresight presents organizations with a powerful advantage, and can help them greatly improve their operations and efficiencies. Let’s pause and break down the below terms before expanding on business intelligence. Data: The raw information, such as customers' credit scores. Many organizations collect so much data that keeping it all can be an expensive challenge. Access to new types of data, such as alternative credit data, can assist with decisioning — but additional data points are only helpful if you have the resources or expertise to process and analyze them.Information: Once you process and organize data points, you can display the resulting information in reports, dashboards, and other visualizations that are easier to understand. Therefore, turning raw data into information. For example, the information you acquire might dictate that customers with credit scores over 720 prefer one of your products twice as much as your other products.Insight: The information tells you what happened, but you must analyze it to find useful and actionable insights. There could be several reasons customers within a specific score band prefer one product over another, and insights offer context and help you decide what to do next. In addition, you could also see what happened to the customers who were not approved.Foresight: You can also use information and insights to make predictions about what can happen or how to act in the future given different scenarios. For example, how your customers' preferences will likely change if you offer new terms, introduce a new product or there's a large economic shift. Business intelligence isn't new — but it is changing. Traditionally, business intelligence heavily relied on IT teams to sift through the data and generate reports, dashboards and other visualizations. Business leaders could ask questions and wait for the IT team to answer the queries and present the results. Modern business intelligence platforms make that process much easier and offer analytical insights. Now even non-technical business leaders can quickly answer questions with cloud-based and self-service tools. Business intelligence vs. business intelligence analytics Business intelligence can refer to the overall systems in place that collect, store, organize and visualize your data. Business intelligence tends to focus on turning data into presentable information and descriptive analytics — telling you what happened and how it happened. Business intelligence analytics is a subset of business intelligence that focuses on diagnostics, predictive and prescriptive analytics. In other words, why something happened, what could happen in the future, and what you should do. Essentially, the insights and foresight that are listed above. How can modern business intelligence benefit lenders? A business intelligence strategy and advanced analytics and modeling can help lenders precisely target customers, improve product offerings, streamline originations, manage portfolios and increase recovery rates. More specifically, business intelligence can help lenders uncover various trends and insights, such as: Changes in consumers' financial health and credit behavior.How customers' credit scores migrate over time.The risk performance of various portfolios.How product offerings and terms compare to competitors.Which loans are they losing to peers?Which credit attributes are most predictive for their target market? Understanding what's working well today is imperative. But your competitors aren't standing still. You also need to monitor trends and forecast the impact — good or bad — of various changes. WATCH: Webinar: Using Business Intelligence to Unlock Better Lending Decisions Using business intelligence to safely grow your portfolio Let's take a deeper dive into how business intelligence could help you grow your portfolio without taking on additional risk. It's an appealing goal that could be addressed in different ways depending on the underlying issue and business objective. For example, you might be losing loans to peers because of an acquisition strategy that's resulting in declining good customers. Or, perhaps your competitors' products are more appealing to your target customers. Business intelligence can show you how many applications you received, approved, and booked — and how many approved or declined applicants accepted a competitor's offer. You can segment and analyze the results based on the applicant’s credit scores, income, debt-to-income, loan amounts, loan terms, loan performance and other metrics. An in-depth analysis might highlight meaningful insights. For example, you might find that you disproportionately lost longer-term loans to competitors. Perhaps matching your competitors' long-term loan offerings could help you book more loans. READ: White paper: Getting AI-driven decisioning right in financial services Experian's business intelligence analytics solutions Lenders can use modern business intelligence platforms to better understand their customers, products, competitors, trends, and the potential impact of shifting economic circumstances or consumer behavior. Experian's Ascend Intelligence Services™ suite of solutions can help you turn data points into actionable insights. Ascend Intelligence Services™ Acquire Model: Create custom machine learning models that can incorporate internal, bureau and alternative credit data to more accurately assess risk and increase your lending universe.Ascend Intelligence Services™ Acquire Strategy: Get a more granular view of applicants that can help you improve segmentation and increase automation.Ascend Intelligence Services™ Pulse: A model and strategy health dashboard that can help you proactively identify and remediate issues and nimbly react to market changes.Ascend Intelligence Services™ Limit: Set and manage credit limits during account opening and when managing accounts to increase revenue and mitigate risk.Ascend Intelligence Services™ Foresight: A modern business intelligence platform that offers easy-to-use tools that help business leaders make better-informed decisions. Businesses can also leverage Experian's industry-leading data assets and expertise with various types of project-based and ongoing engagements. Learn more about how you can implement or benefit from business intelligence analytics.

May 31,2023 by Julie Lee

Experian CrossCore® Recognized as an Overall Leader by KuppingerCole

The fraud problem is ever-present, with 94% of businesses reporting it as a top priority, and fraudsters constantly finding new targets for theft. Preventing fraud requires a carefully orchestrated strategy that can recognize and treat a variety of types — without adding so much friction that it drives customers away. Experian’s fraud prevention and detection platform, CrossCore®, was recently named an Overall Leader, Product Leader in Fraud Reduction Intelligence Platforms, Innovation Leader and Market Leader in Fraud Reduction by KuppingerCole. CrossCore is an integrated digital identity and fraud risk platform that enables organizations to connect, access, and orchestrate decisions that leverage multiple data sources and services. CrossCore combines risk-based authentication, identity proofing, and fraud detection into a single, state-of-the-art cloud platform. It engages flexible decisioning workflows and advanced analytics to make real-time risk decisions throughout the customer lifecycle. This recognition highlights Experian’s comprehensive approach to combating fraud and validates that CrossCore offers best-in-class capabilities by augmenting Experian’s industry-leading identity and fraud offerings with a highly curated ecosystem of partners which enables further optionality for organizations based on their specific needs. To learn more about how CrossCore can benefit your organization, read the report or visit us. Learn more

May 26,2023 by Guest Contributor

The Importance of Identity Resolution for Credit Marketing

On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital channels for their last purchase used multiple devices along the way.2 Considering these trends, many lenders are leveraging multiple channels in addition to direct mail, including email and mobile applications, to maximize their credit marketing efforts. The challenge, however, is effectively engaging consumers without becoming overbearing or inconsistent. In this article, we explore what identity resolution for credit marketing is and how the right identity tools can enable financial institutions to create more cohesive and personalized customer interactions. What is identity resolution? Identity resolution connects unique identifiers across touchpoints to build a unified identity for an individual, household, or business. This requires an identity graph, a proprietary database that collects, stitches, and stores identifiers from digital and offline sources. As a result, organizations can create a persistent, high-definition customer view, allowing for more consistent and meaningful brand experiences. What are the types of identity resolution? There are two common approaches to identity resolution: probabilistic ID matching and deterministic ID matching. Probabilistic ID matching uses multiple algorithms and data sets to match identity profiles that are most likely the same customer. Data points used in probabilistic models include IP addresses and device types. Deterministic ID matching uses first-party data that customers have produced, enabling you to merge new data with customer records and identify matches among existing identifiers. Examples of this type of data include phone numbers and email addresses. What role does identity resolution play in credit marketing? Maintaining a comprehensive customer view is crucial to credit marketing — the insights gained allow lenders to determine who they should engage and the type of offer or messaging that would resonate most. But there are many factors that can prevent financial institutions from doing this effectively: poor data quality, consumers bouncing between multiple devices, and so on. Seven out of 10 consumers find it important that companies they interact with online identify them across visits. Identity resolution for credit marketing solves these issues by matching and linking customer data from disparate sources back to a single profile. This enables lenders to: Create highly targeted campaigns. If your data is incomplete or inaccurate, you may waste your marketing spend by engaging the wrong audience or sending out irrelevant credit offers. An identity resolution solution that leverages expansive, regularly updated data gives you access to high-definition views of individuals, resulting in more personalization and greater campaign engagement. Deliver seamless, omnichannel experiences. To further improve your credit marketing efforts, you’ll need to keep up with consumers not only as their needs or preferences change, but also as they move across channels and devices. Instead of creating multiple identity profiles for the same person, identity resolution can recognize an individual across touchpoints, allowing you to create consistent offers and cohesive experiences. Picking the right marketing identity resolution solution While the type of identity resolution for marketing solution can vary depending on your business’s goals and challenges, Experian can help you get started. To learn more, visit us today. 1 Global number of devices and connections per capita 2018-2023, Statista. 2 Cross Device Marketing – Statistics and Trends, Go-Globe.

May 25,2023 by Theresa Nguyen

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Mar 01,2025 by Jon Mostajo, test user

Used Car Special Report: Millennials Maintain Lead in the Used Vehicle Market

With the National Automobile Dealers Association (NADA) Show set to kickoff later this week, it seemed fitting to explore how the shifting dynamics of the used vehicle market might impact dealers and buyers over the coming year. Shedding light on some of the registration and finance trends, as well as purchasing behaviors, can help dealers and manufacturers stay ahead of the curve. And just like that, the Special Report: Automotive Consumer Trends Report was born. As I was sifting through the data, one of the trends that stood out to me was the neck-and-neck race between Millennials and Gen X for supremacy in the used vehicle market. Five years ago, in 2019, Millennials were responsible for 33.3% of used retail registrations, followed by Gen X (29.5%) and Baby Boomers (26.8%). Since then, Baby Boomers have gradually fallen off, and Gen X continues to close the already minuscule gap. Through October 2024, Millennials accounted for 31.6%, while Gen X accounted for 30.4%. But trends can turn on a dime if the last year offers any indication. Over the last rolling 12 months (October 2023-October 2024), Gen X (31.4%) accounted for the majority of used vehicle registrations compared to Millennials (30.9%). Of course, the data is still close, and what 2025 holds is anyone’s guess, but understanding even the smallest changes in market share and consumer purchasing behaviors can help dealers and manufacturers adapt and navigate the road ahead. Although there are similarities between Millennials and Gen X, there are drastic differences, including motivations and preferences. Dealers and manufacturers should engage them on a generational level. What are they buying? Some of the data might not come as a surprise but it’s a good reminder that consumers are in different phases of life, meaning priorities change. Over the last rolling 12 months, Millennials over-indexed on used vans, accounting for more than one-third of registrations. Meanwhile, Gen X over-indexed on used trucks, making up nearly one-third of registrations, and Gen Z over-indexed on cars (accounting for 17.1% of used car registrations compared to 14.6% of overall used vehicle registrations). This isn’t surprising. Many Millennials have young families and may need extra space and functionality, while Gen Xers might prefer the versatility of the pickup truck—the ability to use it for work and personal use. On the other hand, Gen Zers are still early in their careers and gravitate towards the affordability and efficiency of smaller cars. Interestingly, although used electric vehicles only make up a small portion of used retail registrations (less than 1%), Millennials made up nearly 40% over the last rolling 12 months, followed by Gen X (32.2%) and Baby Boomers (15.8%). The market at a bird’s eye view Pulling back a bit on the used vehicle landscape, over the last rolling 12 months, CUVs/SUVs (38.9%) and cars (36.6%) accounted for the majority of used retail registrations. And nearly nine-in-ten used registrations were non-luxury vehicles. What’s more, ICE vehicles made up 88.5% of used retail registrations over the same period, while alternative-fuel vehicles (not including BEVs) made up 10.7% and electric vehicles made up 0.8%. At the finance level, we’re seeing the market shift ever so slightly. Since the beginning of the pandemic, one of the constant narratives in the industry has been the rising cost of owning a vehicle, both new and used. And while the average loan amount for a used non-luxury vehicle has gone up over the past five years, we’re seeing a gradual decline since 2022. In 2019, the average loan amount was $22,636 and spiked $29,983 in 2022. In 2024, the average loan amount reached $28,895. Much of the decline in average loan amounts can be attributed to the resurgence of new vehicle inventory, which has resulted in lower used values. With new leasing climbing over the past several quarters, we may see more late-model used inventory hit the market in the next few years, which will most certainly impact used financing. The used market moving forward Relying on historical data and trends can help dealers and manufacturers prepare and navigate the road ahead. Used vehicles will always fit the need for shoppers looking for their next vehicle; understanding some market trends will help ensure dealers and manufacturers can be at the forefront of helping those shoppers. For more information on the Special Report: Automotive Consumer Trends Report, visit Experian booth #627 at the NADA Show in New Orleans, January 23-26.

Jan 21,2025 by Kirsten Von Busch

Special Report: Inside the Used Vehicle Finance Market

The automotive industry is constantly changing. Shifting consumer demands and preferences, as well as dynamic economic factors, make the need for data-driven insights more important than ever. As we head into the National Automobile Dealers Association (NADA) Show this week, we wanted to explore some of the trends in the used vehicle market in our Special Report: State of the Automotive Finance Market Report. Packed with valuable insights and the latest trends, we’ll take a deep dive into the multi-faceted used vehicle market and better understand how consumers are financing used vehicles. 9+ model years grow Although late-model vehicles tend to represent much of the used vehicle finance market, we were surprised by the gradual growth of 9+ model year (MY) vehicles. In 2019, 9+MY vehicles accounted for 26.6% of the used vehicle sales. Since then, we’ve seen year-over-year growth, culminating with 9+MY vehicles making up a little more than 30% of used vehicle sales in 2024. Perhaps more interesting though, is who is financing these vehicles. Five years ago, prime and super prime borrowers represented 42.5% of 9+MY vehicles, however, in 2024, those consumers accounted for nearly 54% of 9+MY originations. Among the more popular 9+MY segments, CUVs and SUVs comprised 36.9% of sales in 2024, up from 35.2% in 2023, while cars went from 44.3% to 42.9% year-over-year and pickup trucks decreased from 15.9% to 15.6%. 2024 highlights by used vehicle age group To get a better sense of the overall used market, the segments were broken down into three age groups—9+MY, 4-8MY, and current +3MY—and to no surprise, the finance attributes vary widely. While we’ve seen the return of new vehicle inventory drive used vehicle values lower, it could be a sign that consumers are continuing to seek out affordable options that fit their lifestyle. In fact, the average loan amount for a 9+MY vehicle was $19,376 in 2024, compared to $24,198 for a vehicle between 4-8 years old and $32,381 for +3MY vehicle. Plus, more than 55% of 9+MY vehicles have monthly payments under $400. That’s not an insignificant number for people shopping with the monthly payment in mind. In 2024, the average monthly payment for a used vehicle that falls under current+3MY was $608. Meanwhile, 4-8MY vehicles came in at an average monthly payment of $498, and 9+MY vehicles had a $431 monthly payment. Taking a deeper dive into average loan amounts based on specific vehicle types—as of 2024, current +3MY cars came in at $28,721, followed by CUVs/SUVs ($31,589) and pickup trucks ($40,618). As for 4-8MY vehicles, cars came in with a loan amount of $22,013, CUVs/SUVs were at $23,133, and pickup trucks at $31,114. Used 9+MY cars had a loan amount of $19,506, CUVs/SUVs came in at $17,350, and pickup trucks at $22,369. With interest rates remaining top of mind for most consumers as we’ve seen them increase in recent years, understanding the growth from 2019-2024 can give a holistic picture of how the market has shifted over time. For instance, the average interest rate for a used current+3MY vehicle was 8.0% in 2019 and grew to 10.2% in 2024, the average rate for a 4-8MY vehicle went from 10.3% to 12.9%, and the average rate for a 9+MY vehicle increased from 11.4% to 13.8% in the same time frame. Looking ahead to the used vehicle market It’s important for automotive professionals to understand and leverage the data of the used market as it can provide valuable insights into trending consumer behavior and pricing patterns. While we don’t exactly know where the market will stand in a few years—adapting strategies based on historical data and anticipating shifts can help professionals better prepare for both challenges and opportunities in the future. As used vehicles remain a staple piece of the automotive industry, making informed decisions and optimizing inventory management will ensure agility as the market continues to shift. For more information, visit us at the Experian booth (#627) during the NADA Show in New Orleans from January 23-26.

Jan 21,2025 by Melinda Zabritski

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typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.