Identity theft is frustrating. Not just for people, but for businesses too. According to our recent survey, many Americans are unknowingly engaging in risky behaviors online. Some of the insights that cause concern include:
- U.S. adults have large digital footprints, storing an average of 3.4 types of personally identifiable information (PII) online.
- Half don’t think they’re likely to ever experience identity theft because they believe poor credit makes them unappealing targets.
- A quarter have shared their credit card number or PIN with friends and family.
When fraudsters capture your customers’ PII, it impacts them as well as your business. That’s just one of many reasons why you should be helping your customers protect their information.