According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings.
The most recent Experian State of the Automotive Finance Market report shows more consumers are leasing vehicles. Leases accounted for 28.4 percent of all new vehicles financed in Q4 2013 – the highest level on record since 2006.
While access to small-business credit is improving and credit balances are increasing, key differences still remain across the United States.
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According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings.
The most recent Experian State of the Automotive Finance Market report shows more consumers are leasing vehicles. Leases accounted for 28.4 percent of all new vehicles financed in Q4 2013 – the highest level on record since 2006.
While access to small-business credit is improving and credit balances are increasing, key differences still remain across the United States.