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Insights for the holiday marketer

Published: November 26, 2015 by Carrie Janot

With Black Friday quickly approaching, a recent Experian study shows online Black Friday searches are already tracking ahead of last year. This October, the weekly search share for Black Friday averaged 12% higher than October 2014 and is expected to increase dramatically between now and Thanksgiving week. Top product searches for the week ending October 31, 2015 include:

Marketers can design more successful campaigns and maximize rewards for both consumers and brands by staying on top of the latest search trends.

>> Holiday Hot Sheet

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