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Investing in customer-centric strategies yields improved ROI

Published: December 4, 2012 by admin

Returns on investment from superior customer-centric strategies easily can exceed 20 percent in the first year of implementation. However, this number is compounded exponentially in subsequent years due to repeat business, new customer referrals and customer loyalty.

Learn more about the design and deployment of holistic retail bank customer-centric strategies that synthesize critical information and qualitative banker insights.

Source: Implementing differentiated customer-centric strategies: Retail-banker-friendly strategy development that resonates with your customers and shareholders, an Experian white paper.

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