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What Resilient, Modern Mortgage Lenders Are Focused on NOW

Published: December 21, 2020 by Guest Contributor

COVID-19 is not only shifting the way we work, live and think, but it is also reframing the conversation behind which metrics successful companies focus on. Having worked in marketing for various lenders, origination and funding milestones were prevalent in their marketing. However, during this unique time in mortgage when most lenders are shattering previous origination records, focus is now drawn to new performance indicators.

Providing a seamless digital process

A recent McKinsey survey determined that consumer and business digital adoption vaulted five years forward in a matter of eight weeks at the beginning of the pandemic. And while this is generally true for business, many mortgage lenders may not have had the time or resources to update and modernize their processes due to massive origination volumes. When volume is good, companies wait to update their technology – either due to an “if it isn’t breaking why fix it” mentality, or, in the case of unmanageable volume, lenders can’t fathom disrupting their processes. Lenders that proactively streamlined technology and focused on digital adoption before the pandemic are leveraging and benefitting from the current mortgage environment. For lenders that did not digitize in time, the high-volume environment highlights their inefficiencies and unscalable processes.

Providing meaningful customer experiences

Forward-thinking, resilient mortgage lenders are also tracking how effectively they can provide meaningful customer experiences, for both their borrowers as well as their internal customers – their employees. For borrowers, it could come in the form of enjoying a seamless mortgage experience, being proactively kept abreast of their loan status, and the ability to interact and communicate with the lender in a manner that works best for their style. For employees of the company, this can come from feeling valued and listened to, with relevant and useful communications and resources to rely on during these uncertain times. It also comes in the form of providing the right resources for employees to perform at a high level during these times when it matters the most and working efficiently without sacrificing quality.

Investing in technology and your greatest asset, your employees, is the answer to how mortgage lenders can achieve these metrics which will help them stand out among their competition. As the refi heyday starts to show signs of impermanence, these differentiators will become more important than ever – and all lenders should be taking a proactive look now at how they can bridge their digital gaps. Mortgage lenders are coming out of 2020 with strong earnings and should look to allocate a part of these earnings towards ‘future-proofing’ through scalable technology that will ultimately reduce costs and continue to bring in qualified volume.

Join Experian Mortgage in accelerating the mortgage evolution and learn how we can help bridge your technology gaps.

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Published: January 21, 2025 by Melinda Zabritski

In 2024, the housing market defied recession fears, with mortgage and home equity growth driven by briefly lower interest rates, strong equity positions, generally positive economic indicators, and stock market appreciation. This performance is notable because, in 2023, economists’ favorite hobby was predicting a recession in 2024. Following a period of elevated inflation, driven largely by loose monetary policy, expansionary fiscal policy, and supply chain disruptions brought on by COVID, economists were certain that the US economy would shrink. However, the economy continued outperforming expectations, even as unemployment rose modestly (Figure 2) and inflation cooled (Figure 3). Source: FRED (Figure 1, Figure 2, Figure 3). So, a good economy is good for the mortgage and home equity markets, right? Generally speaking, this statement was true. 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This position should not surprise long-time mortgage lenders, given that purchase volume has always constituted a significant majority of origination volume. However, this market is a different purchase market than lenders may be used to. This purchase market is different because of unprecedented statistics about the housing market itself. The average age of a first-time homebuyer recently reached a record high of 38. The average age of overall homebuyers in November of this year similarly jumped to a new record high of 56, with homes being “wildly unaffordable for young people.” Twenty-six percent of home purchases are all-cash, another record high, and homeowners have an aggregate net equity position of $17.6 trillion, fueling those all-cash purchases. The market is expensive both from an interest rate perspective and a housing price-level perspective, and those trends are driving who is buying homes and how they are buying them.2 Opportunities for lenders in 2025 What do these housing market dynamics mean for lenders? To begin with, lenders should not spend money marketing mortgages to consumers in their 50s and 60s with large equity positions. These consumers are likely to be in the 26 percent all-cash buyer cohort, and that money will be wasted since mortgages are no longer so cheap that even cash-rich buyers would take them. Further, this equity-rich generation has children, and nearly 40% of those children borrow from the bank of mom and dad to purchase their first home. 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