Loading...

Study highlights consumer perspectives on data breach notification letters

Published: August 1, 2012 by admin

Consumers want to hear about data breaches – Eighty five percent of respondents in a recent study say learning about the loss of their data is pertinent to them. However, when they do, 72 percent indicated that they are dissatisfied with the notification letters they receive.

Companies need to take note of these findings because more than one-third of consumers who receive a notification letter contemplate ending their relationship with the company. Providing affected individuals with a membership in an identity protection product is extremely important since 58 percent of consumers consider identity protection to be favorable compensation after a breach.

Learn five pitfalls to avoid in your notification letters and how Experian Data Breach Resolution can help.

Source: Download the complete 2012 consumer study on data breach notification.

Related Posts

Gain insight into emerging fraud schemes related to the COVID-19 vaccines and increased use of digital home technologies. Read more!

Published: March 11, 2021 by Laura Burrows

Preventing account takeover fraud is paramount in today’s digital world. We explore the benefits and considerations of a Defense in Depth strategy. 

Published: December 22, 2020 by Stacey Wishowsky

Enterprise Security Magazine recently named Experian as a Top 10 Fraud and Breach Protection Solutions Provider - 2020.

Published: November 13, 2020 by Alison Kray

Subscription title for insights blog

Description for the insights blog here

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Categories title

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Subscription title 2

Description here
Subscribe Now

Text legacy

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

recent post

Learn More Image