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Subprime Borrowers Locked Out of Loans? That Might Not Be the Case

Published: September 15, 2020 by Melinda Zabritski

Car salesperson talking on landline phone

We recently released our Q2 2020 State of the Automotive Finance Market report, and a few interesting trends emerged. And one that caught some attention was the continued decrease of subprime originations—those with a credit score between 300 and 600.

At first glance, you may think that this means that subprime consumers are being locked out of the automotive finance market and unable to acquire necessary funds to purchase a vehicle, but that’s not the whole story.

When looking at any data point in the automotive finance industry, it’s important that you have full context, and one of the easiest ways to do this is to look at a trendline. Then you can better understand whether the data point is part of a drastic shift or result of a slow progression. In the case of subprime originations, it’s the latter.

100% Bar chart showing the distribution of automotive financing by risk tier Q2 2015 through Q2 2020

As seen in the chart above, subprime originations have been steadily decreasing since Q2 2015. Why? There isn’t just one driving factor, but it’s likely a result of a number of things.

Increasing credit scores

According to the Q2 2020 State of the Automotive Finance Market report, the average credit score for new and used vehicle loans has steadily increased over the years, coming in at 721 and 657, respectively, in Q2 2020. This is also reflected in Experian’s State of Credit report, which found that the average VantageScore® credit score was 682 in 2019—the highest average score seen since 2011. This shows that consumers are prioritizing their financial health and ensuring they’re responsible with their borrowing choices. Ultimately, this means that there could be fewer car shoppers who fall into the subprime tiers.

Pandemic impacts on in-market shoppers

In Q2 2020, the overall volume of originations, including subprime, saw a decrease. It wasn’t unexpected—Q2 was the first quarter of the year to see the full impact of the pandemic on shopping habits. Between stay-at-home orders and fluctuating financial situations, the reality is that subprime consumers may not be in-market for a vehicle right now. The situation continues to be dynamic, which is something that lenders and dealers need to keep in mind and define strategies accordingly.

Loans are still available

Another important component to keep in mind is that lending is still available for subprime consumers. Many experts have tried to correlate our current economic situation to that of the Great Recession, but the causes are so drastically different that it’s hard to compare.

In 2007 and 2008, subprime lending comprised a larger portion of lenders’ portfolios, and we did see lending become harder to acquire for subprime borrowers, as lenders didn’t want to take on the additional risk. But that’s not what we’re seeing now. Loans are still available from a variety of lenders, which is further proof that subprime consumers aren’t being locked out of lending. In fact, subprime loans for used vehicles saw growth among independent dealers this quarter, from 36.79% in Q2 2019 to 38.84% in Q2 2020.

Data is critical to make informed decisions, especially in our current environment. As the pandemic is unlike anything we’ve seen before, dealers and lenders need to stay close to the trends to better understand the activity in the industry and continue to steer toward recovery.

To view the full Q2 2020 State of the Automotive Finance Market report, click here.

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Published: March 1, 2025 by Jon Mostajo, test user

The automotive industry is constantly changing. Shifting consumer demands and preferences, as well as dynamic economic factors, make the need for data-driven insights more important than ever. As we head into the National Automobile Dealers Association (NADA) Show this week, we wanted to explore some of the trends in the used vehicle market in our Special Report: State of the Automotive Finance Market Report. Packed with valuable insights and the latest trends, we’ll take a deep dive into the multi-faceted used vehicle market and better understand how consumers are financing used vehicles. 9+ model years grow Although late-model vehicles tend to represent much of the used vehicle finance market, we were surprised by the gradual growth of 9+ model year (MY) vehicles. In 2019, 9+MY vehicles accounted for 26.6% of the used vehicle sales. Since then, we’ve seen year-over-year growth, culminating with 9+MY vehicles making up a little more than 30% of used vehicle sales in 2024. Perhaps more interesting though, is who is financing these vehicles. Five years ago, prime and super prime borrowers represented 42.5% of 9+MY vehicles, however, in 2024, those consumers accounted for nearly 54% of 9+MY originations. Among the more popular 9+MY segments, CUVs and SUVs comprised 36.9% of sales in 2024, up from 35.2% in 2023, while cars went from 44.3% to 42.9% year-over-year and pickup trucks decreased from 15.9% to 15.6%. 2024 highlights by used vehicle age group To get a better sense of the overall used market, the segments were broken down into three age groups—9+MY, 4-8MY, and current +3MY—and to no surprise, the finance attributes vary widely. While we’ve seen the return of new vehicle inventory drive used vehicle values lower, it could be a sign that consumers are continuing to seek out affordable options that fit their lifestyle. In fact, the average loan amount for a 9+MY vehicle was $19,376 in 2024, compared to $24,198 for a vehicle between 4-8 years old and $32,381 for +3MY vehicle. Plus, more than 55% of 9+MY vehicles have monthly payments under $400. That’s not an insignificant number for people shopping with the monthly payment in mind. In 2024, the average monthly payment for a used vehicle that falls under current+3MY was $608. Meanwhile, 4-8MY vehicles came in at an average monthly payment of $498, and 9+MY vehicles had a $431 monthly payment. Taking a deeper dive into average loan amounts based on specific vehicle types—as of 2024, current +3MY cars came in at $28,721, followed by CUVs/SUVs ($31,589) and pickup trucks ($40,618). As for 4-8MY vehicles, cars came in with a loan amount of $22,013, CUVs/SUVs were at $23,133, and pickup trucks at $31,114. Used 9+MY cars had a loan amount of $19,506, CUVs/SUVs came in at $17,350, and pickup trucks at $22,369. With interest rates remaining top of mind for most consumers as we’ve seen them increase in recent years, understanding the growth from 2019-2024 can give a holistic picture of how the market has shifted over time. For instance, the average interest rate for a used current+3MY vehicle was 8.0% in 2019 and grew to 10.2% in 2024, the average rate for a 4-8MY vehicle went from 10.3% to 12.9%, and the average rate for a 9+MY vehicle increased from 11.4% to 13.8% in the same time frame. Looking ahead to the used vehicle market It’s important for automotive professionals to understand and leverage the data of the used market as it can provide valuable insights into trending consumer behavior and pricing patterns. While we don’t exactly know where the market will stand in a few years—adapting strategies based on historical data and anticipating shifts can help professionals better prepare for both challenges and opportunities in the future. As used vehicles remain a staple piece of the automotive industry, making informed decisions and optimizing inventory management will ensure agility as the market continues to shift. For more information, visit us at the Experian booth (#627) during the NADA Show in New Orleans from January 23-26.

Published: January 21, 2025 by Melinda Zabritski

Electric vehicle (EV) registrations are re-gaining momentum as a wave of more affordable models hit the market, pushing more consumers than ever to make the transition. According to Experian’s State of the Automotive Finance Market Report: Q3 2024, EVs made up 10.1% of new vehicle financing this quarter, increasing more than 30% from last year. Furthermore, 45% of EV consumers leased their vehicle in Q3 2024—resulting in EVs accounting for 17.3% of all new vehicle leasing. Of the top five transacted EV models this quarter, Tesla accounted for three—with the Tesla Model Y leading at 31.8%, followed by the Tesla Model 3 (14.3%) and Tesla Cybertruck (4.9%). Rounding out the top five were the Ford Mustang Mach-E (3.9%) and Hyundai IONIQ 5 (3.7%). Interestingly, data in the third quarter of 2024 found that consumers’ financing decisions vary based on the EV model they’re looking at. For example, 76.5% of consumers purchased the Tesla Model Y with a loan and 13.1% opted for a lease; on the other hand, only 8.5% of consumers bought the Hyundai IONIQ 5 with a loan and 78.7% chose to lease. Despite the rising interest in leasing as more incentives and rebate programs roll out, some consumers still prefer to purchase their EV with a loan. Understanding financing patterns based on different models is key for professionals as they cater to the diverse preferences and determine the long-term viability of certain EVs and their potential for leasing renewals. Snapshot of the overall vehicle finance market As the finance market continues to stabilize, it’s notable that the average interest rate for a new vehicle fell year-over-year, going from 7.1% to 6.6%, respectively. However, average new vehicle loan amounts increased $736 from last year, reaching $41,068 in Q3 2024, and average monthly payments went from $732 to $737 in the same time frame. On the used side, average interest rates saw a slight uptick to 11.7% in Q3 2024, from 11.6% last year. Meanwhile, the average loan amount dropped from $1,195 over the last year to $26,091 this quarter and the average monthly payment declined from $538 to $520 year-over-year. With the overall market shifting and EVs re-sparking interest, automotive professionals should leverage how consumers are purchasing their vehicles based on average payments and the fuel type as more incentives are being offered. Monitoring these insights can unlock opportunities for tailored financing solutions that meet the needs of consumers as preferences continue to evolve. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q3 2024 presentation on demand.

Published: December 5, 2024 by Melinda Zabritski

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