Tag: auto
In our previous post, we talked about Experian’s 2018 Attribution Study. This study is a wide-ranging, dealer-focused sales-driven attribution study to answer the question...
There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...
When it comes to vehicle history reporting, there are many offerings on the table. Some are better known than others, but only one comes...
Data driven insights about your marketplace are critical to your success. For instance, data can be used to determine if your customers are loyal...
Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...
The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...
When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...
When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...
Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...
At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...
Benjamin Franklin famously said that nothing in life is certain except death and taxes. While that may be true, I think we can add...
Below is our 5 Results for Dealers and Agencies Using DPS...
When gearing up to buy a car, having a checklist of things to look for is important. Happily, it looks like consumers have added...
How do credit unions stack up in a pack filled with heavy-hitting banks and aggressive online lenders? Do credit scores, debt levels and utilization...
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