Tag: consumer behavior
To provide consumers with clear-cut protections against disturbance by debt collectors, the Consumer Financial Protection Bureau (CFPB) issued a Notice of Proposed Rulemaking (NPRM) to implement the Fair Debt Collection Practices Act (FDCPA) earlier this year. Among many other things, the proposal would set strict limits on the number of calls debt collectors may place to reach consumers weekly and clarify requirements for consumer-facing debt collection disclosures. A bigger discussion Deliberation of the debt collection proposal was originally scheduled to begin on August 18, 2019. However, to allow commenters to further consider the issues raised in the NPRM and gather data, the comment period was extended by 20 days to September 18, 2019. It is currently still being debated, as many argue that the proposed rule does not account for modern consumer preferences and hinders the free flow of information used to help consumers access credit and services. The Association of Credit and Collection Professionals (ACA International) and US House lawmakers continue to challenge the proposal, stating that it doesn’t ensure that debt collectors’ calls to consumers are warranted, nor does it do enough to protect consumers’ privacy. Many consumer advocates have expressed doubts about how effective the proposed measures will be in protecting debtors from debt collector harassment and see the seven-calls-a-week limit on phone contact as being too high. In fact, it’s difficult to find a group of people in full support of the proposal, despite the CFPB stating that it will help clarify the FDCPA, protect lenders from litigation and bring consumer protection regulation into the 21st century. What does this mean? Although we don’t know when, or if, the proposed rule will go into effect, it’s important to prepare. According to the Federal Register, there are key ways that the new regulation would affect debt collection through the use of newer technologies, required disclosures and limited consumer contact. Not only will the proposed rules apply to debt collectors, but its provisions will also impact creditors and servicers, making it imperative for everyone in the financial services space to keep watch on the regulation’s status and carefully analyze its proposed rules. At Experian, our debt collection solutions automate and moderate dialogues and negotiations between consumers and collectors, making it easier for collection agencies to connect with consumers while staying compliant. Our best-in-class data and analytics will play a key role in helping you reach the right consumer, in the right place, at the right time. Learn more
A few months ago, I got a letter from the DMV reminding me that it was finally time to replace my driver’s license. I’ve had it since I was 21 and I’ve been dreading having to get a new one. I was especially apprehensive because this time around I’m not just getting a regular old driver’s license, I’m getting a REAL ID. For those of you who haven’t had this wonderful experience yet, a REAL ID is the new form of driver’s license (or state ID) that you’ll need to board a domestic flight starting October 1, 2020. Some states already offered compliant IDs, but others—like California, where I’m from—didn’t. This means that if I want to fly within the U.S. using my driver’s license next year, I can’t renew by mail. It’s Easier Than It Looks Imagine my surprise when I started the process to schedule my appointment, and the California DMV website made things really easy! There’s an online application you can fill out before you get to the DMV and they walk you through the documents to bring to the appointment (which I was able to schedule online). Despite common thought that the DMV and agencies like it are slow to adopt technology, the ease of this process may indicate a shift toward a digital-first mindset. As financial institutions embrace a similar shift, they’ll be better positioned to meet the needs of customers. Case in point, the electronic checklist the DMV provided to prepare me for my appointment. I sailed through the first two parts of the checklist, confirming that I’ll bring my proof of identity and social security number, but I paused when I got to the “Two Proofs of Residency” screen. Like many people my age—read: 85% of the millennial population, according to a recent Experian study—I don’t have a mortgage or any other documents relating to property ownership. I also don’t have my name on my utilities (thanks, roomie) or my cell phone bill (thanks Mom). I do however have a signed lease with my name on it, plus my renter’s insurance, both of which are acceptable as proof of residency. And just like that, I’m all set to get my REAL ID, even though I don’t have some of the basic adulting documents you might expect, because the DMV took into account the fact that not all REAL ID applicants are alike. Imagine if lenders could adopt that same flexibility and create opportunities for the more than 45 million U.S. consumers1 who lack a credit report or have too little information to generate a credit score. The Bigger Picture By removing some of the usual barriers to entry, the DMV made the process of getting my REAL ID much easier than it might have been and corrected my assumptions about how difficult the process would be. Experian has the same line of thought when it comes to helping you determine whether a borrower is credit-worthy. Just because someone doesn’t have a credit card, auto loan or other traditional credit score contributor doesn’t mean they should be written off. That’s why we created Experian BoostTM, a product that lets consumers give read-only access to their bank accounts and add in positive utility and telecommunications bill payments to their credit file to change their scores in real time and demonstrate their stability, ability and willingness to repay. It’s a win-win for lenders and consumers. 2 out of 3 users of Experian Boost see an increase in their FICO Score and of those who saw an increase, 13% moved up a credit tier. This gives lenders a wider pool to market to, and thanks to their improved credit scores, those borrowers are eligible for more attractive rates. Increasing your flexibility and removing barriers to entry can greatly expand your potential pool of borrowers without increasing your exposure to risk. Learn more about how Experian can help you leverage alternative credit data and expand your customer base in our 2019 State of Alternative Data Whitepaper. Read Full Report 1Kenneth P. Brevoort, Philipp Grimm, Michelle Kambara. “Data Point: Credit Invisibles.” The Consumer Financial Protection Bureau Office of Research. May 2015.
Consumer behavior is constantly evolving — from the channels they prefer to the economic trends spurring varying interest and activity. It’s no surprise that businesses find it challenging to know what their customers want today or tomorrow. But knowing and understanding this information is essential to growing your bottom line. Through years of working with businesses across every vertical, we’ve found that a solid approach to growing your business revolves around your customers. The better you know your customers, the better you can achieve your goals. Seeing the future. How well can you identify and rank your current customer population? Are you leveraging that insight to acquire new customers, manage current customers and prioritize collections efforts? If so, you’re probably using custom models in your business strategy. But if your organization is like many businesses, you may use a more traditional approach. In our highly competitive market, strategy and decisions must be based on the right data and insights. No excuses. The data is there, and we can help you turn it into actionable insights. Implementing a custom model can maximize your return on investment and help you make more profitable business decisions — now and in the future. No palm reading required. Without visiting your local fortuneteller, you still can predict the future. You need a model, but not the “runway” type. What constitutes a highly predictive and effective model? Many factors. A highly predictive custom model should incorporate robust data, advanced modeling methodologies, analytical expertise and attributes. Having these foundational components is essential to knowing your customers and making confident decisions. Models aren’t one-size-fits-all. When you take an innovative approach to model development, the model is targeted to support your specific business goals while providing the documentation required for regulatory reviews. Consider these items as you develop your custom model: Data — It all starts with the right data. Combining multiple data assets — your master-file data, our credit data and any additional data sources — is key to developing a robust model development sample. In other words, a model development sample should represent your future through-the-door population. Model design — To ensure the custom model is designed to help you achieve your specific goals, you’ll want to incorporate the latest analytics and modeling methodologies. An experienced analytics team will be essential here. Segmentation — With the right model development and segmentation strategies, you can identify optimal segments that will result in a more predictive custom model. This way, each consumer is scored on a scorecard developed using a credit profile similar to theirs. Validation — To ensure the model’s predictive ability and longevity, validate each custom model on a holdout sample and compare it with other scores to ensure it accounts for the current and future (through-the-door) consumer populations, as well as policy rule and behavioral changes. Regulatory review — Don’t forget about the documentation needed for compliance. While audits are unpleasant , fines and extensive scrutiny can significantly impact your business. Take your fortunetelling to the next level. Machine learning is all the rage. This cutting-edge technology can be embedded in your predictive models to help uncover patterns in data that may not be apparent otherwise. This can be done by comparing the performance of the machine learning model with your existing models. Once you know that machine learning can add the lift you’re looking for, you can apply that methodology to develop a custom model focused on stability, cost-efficiency, transparency and predictive performance. Predicting behavior across the Customer Life Cycle. How can a custom model benefit you? From improving baseline performance and increasing profitability by approving more good accounts to uncovering opportunities within your target market, custom models can provide the confidence needed to grow your business. Which one of these models can help you achieve your business goals? When it comes to accurately predicting customer behavior, you don’t need a crystal ball. You need a well-built, highly predictive custom model. Use the data that’s available to gain insight into your customers and grow your bottom line. If you need help, we’re here. We have the data, analytics and expertise to help you get started.
It\'s been over 10 years since the start of the Great Recession. However, its widespread effects are still felt today. While the country has rebounded in many ways, its economic damage continues to influence consumers. Discover the Great Recession’s impact across generations: Americans of all ages have felt the effects of the Great Recession, making it imperative to begin recession proofing and better prepare for the next economic downturn. There are several steps your organization can take to become recession resistant and help your customers overcome personal financial difficulties. Are you ready should the next recession hit? Get started today
Once you have kids, your bank accounts will never be the same. From child care to college, American parents spend, on average, over $233,000 raising a child from birth through age 17. While moms and dads are facing the same pile of bills, they often don’t see eye to eye on financial matters. In lieu of Father’s Day, where spending falls $8 million behind Mother’s Day (sorry dads!), we’re breaking down the different spending habits of each parent: Who pays the bills? With 80% of mothers working full time, the days of traditional gender roles are behind us. As both parents share the task of caring for the children, they also both take on the burden of paying household bills. According to Pew Research, when asked to name their kids’ main financial provider, 45% of parents agreed they split the role equally. Many partners are finding it more logical to evenly contribute to shared joint expenses to avoid fighting over finances. However, others feel costs should be divvied up according to how much each partner makes. What do they splurge on? While most parents agree that they rarely spend money on themselves, splurge items between moms and dads differ. When they do indulge, moms often purchase clothes, meals out and beauty treatments. Dads, on the other hand, are more likely to binge on gadgets and entertainment. According to a recent survey on millennial dads, there’s a strong correlation between the domestic tasks they’re taking on and how they’re spending their money. For instance, most dads are involved in buying their children’s books, toys and electronics, as well as footing the bill for their leisure activities. Who are they more likely to spend on? No parent wants to admit favoritism. However, research from the Journal of Consumer Psychology found that you’re more likely to spend money on your daughter if you’re a woman and more likely to spend on your son if you’re a man. The suggested reasoning behind this is that women can more easily identify with their daughters and men with their sons. Overall, parents today are spending more on their children than previous generations as the cost of having children in the U.S. has exponentially grown. How are they spending? When it comes to money management both moms and dads claim to be the “saver” and label the other as the “spender.” However, according to Experian research, there are financial health gaps between men and women, specifically when it pertains to credit. For example, women have 11% less average debt than men, a higher average VantageScore and the same revolving debt utilization of 30%. Even with more credit cards, women have fewer overall debts and are managing to pay those debts on time. There’s no definite way to say whether moms are spending “better” than dads, or vice versa. Rather, each parent has their own strengths and weaknesses when it comes to allocating money and managing expenses. To gain better insight on the different ways consumers are spending money, consider Experian TAPSSM, which allows you to more accurately estimate consumer spend on all general-purpose credit and charge cards over the last 12 months. Learn more about Experian TAPS
Consumer credit trends are continuously changing, making it imperative to keep up with the latest developments in originations, delinquencies on mortgages, credit cards and auto loans. By monitoring consumer behavior and market trends over time, you can predict and prepare for potential issues within each market. In this 30-minute webinar, our featured speakers, Gavin Harding, Experian Senior Business Consultant, and Alan Ikemura, Experian Data Analytics Senior Product Manager, reveal Q1 2019 market intelligence data and explore recent advances in consumer credit trends. Watch our on-demand webinar
It’s been over 10 years since the first rumblings of Great Recession started in 2008. Today, Americans are experiencing high levels of consumer confidence, marked by high employment rates and increasing credit balances over last year. What have we learned over the last decade? And how do we compare to our behaviors then? Experian released the 9th annual state of credit report, which provides a comprehensive look at the credit performance of consumers across America by highlighting consumer credit scores and borrowing behaviors. Who’s faring the best since the recession? According to the data, younger consumers. “We’re continuing to see the positive effects of economic recovery, especially among younger consumers,” said Michele Raneri, Vice President of Analytics and Business Development at Experian. “Since the recession, responsible credit card behaviors and lower debt among younger consumers is driving an upward trend in average credit scores across the nation. Over the last ten years, those 18 – 21 increased their credit scores by 23 points on average compared to those 18-21 ten years ago.” As a whole, 2018 was a year marked by financial reform, consumer protection and the return of volatility for the financial markets. A large portion of the analytics from this year’s report took a close look at the credit behaviors of today and compared them to 2008, the year the US headed into the worst recession in 80 years. 10-Year Lookback 2008 2017 2018 Average number of credit cards 3.40 3.06 3.04 Average credit card balances $7,101 $6,354 $6,506 Average number of retail credit cards 3.03 2.48 2.59 Average retail credit card balances $1,759 $1,841 $1,901 Average VantageScore[1,2] 685 675 680 Average revolving utilization 28% 30% 30% Average non-mortgage debt $23,929 $24,706 $25,104 Average mortgage debt $191,357 $201,811 $208,180 Average 30 days past due delinquency rates 5.4% 4.0% 3.9% Average 60 days past due delinquency rates 2.9% 1.9% 1.9% Average 90+ days past due delinquency rates 7.1% 7.3% 6.7% In regards to credit scores, the average VantageScore increased 5 points from last year, reaching 680 , while still down from 2008. Segmented by state and gender, Minnesota had the highest credit scores for both men and women. Data also showed that women had higher credit scores than men, consistent with 2017 and 2008. The past year has been flooded with headlines illustrating increased spending for American consumers. How do the numbers compare with 2008 data? In comparison with 10 years ago, the number of retail trades since 2008 are down, while average balance is up, according to Experian’s State of Credit Report. Additionally, the number of credit cards is down for all age groups, and balance is also down for consumers 22-71 years of age. Average revolving utilization has creeped up in the past decade, but only two percentage points from 28% to 30%, while both average non-mortgage and mortgage debt has increased 5% and 9% respectively. Not surprisingly, the report reflects that delinquency rates have also increased over 20% since 2008, though down from last year. In conclusion, there’s a lot to learn from both 2008 and 2018. One of the most important and resonating takeaways might be that while fortune may not seem to favor the young, younger consumers are exhibiting responsible behaviors and higher credit scores, setting a precedence for consistent and better financial health in the future. Learn more Experian Boost can help consumers instantly improve their credit score by incorporating their positive payment history from utility and phone bills, among other consumer-permissioned data. [1] VantageScore is a registered trademark of VantageScore Solutions, LLC. [2] VantageScore range is 300-850 VantageScore Calculated on the VantageScore 3.0 model. Your VantageScore 3.0 from Experian indicates your credit risk level and is not used by all lenders, so don’t be surprised if your lender uses a score that’s different from your VantageScore 3.0.
Consumer credit trends and markets are constantly evolving, particularly when it comes to originations and delinquencies on mortgages, credit cards and auto loans. According to Experian research, over 2.7 million out of 89 million active automotive loans and leases are either 30 or 60 days delinquent. Triggers that signal a greater likelihood of consumers falling delinquent on loans, mortgages and credit card payments, include high-interest rates, a high utilization rate and recent derogatory trades. By tracking and forecasting consumer trends over time, you can more easily predict consumer behavior and better prepare for potential issues within each market. Join Gavin Harding, Experian Senior Business Consultant, and Alan Ikemura, Experian Data Analytics Senior Product Manager, during our live Quarterly Credit Trends webinar on May 30 at 2:00 p.m. ET. Our expert speakers will provide a view of the real estate market and share insights on the latest consumer credit trends. Highlights include: 2019 economic drivers Q1 2019 origination and delinquency trends Mortgage Home equity Bankcard Auto Register now
With the number of consumer visits to bank branches having declined from 52% of people visiting their bank branch on a monthly basis to 32% since 2015, the shift in banking to digital is apparent. Rather than face-to-face interaction, today’s financial consumers value remote, on-demand, services. They expect instant credit decisioning, immediate account funding, and around-the-clock customer assistance. To adapt, financial service providers see the necessity to respond to consumers’ growing expectations and become part of their overall digital lifestyle. Here are a few ways that financial services can adjust to changing consumer behavior: Drive mobile app activity With more than 50% of the world’s population actively using smartphones, the popularity of mobile banking apps has soared. Mobile apps have revolutionized the banking sector by facilitating easier communication between clients and institutions, offering value-added services, and introducing blockchain technologies. Consumers use mobile banking apps to pay bills, transfer funds, deposit checks, and make person-to-person payments. In fact, according to a study by Bank of America, more than 60% of millennials use mobile apps to make person-to-person payments on a regular basis! Financial institutions who launch new, or invest in enhancing existing mobile apps, can lower their overall costs, increase ROI, and maintain customer loyalty. Provide convenience and rewards CGI conducted a survey on emerging financial consumer trends, focusing on bank customers’ top requirements. Results confirmed that 81% of respondents expected to receive some form of an incentive from their primary banks. Today’s financial consumers may reasonably be won over by service offerings. They want rewards, limited fees, and convenience. As an example, Experian’s Text for CreditTM simplifies the credit process by providing customers with instant credit decisioning through their mobile devices. Personalized offers based on customer behavior can help enhance your brand and attract new customers. Stay connected Today’s consumers expect instant service and gratification. Consumers prefer to work with banks who offer accessible and responsive customer service. According to a recent NGDATA consumer banking survey, 41% of banking customers report that poor customer service is the primary reason they would leave their bank. Mintel suggests developing an omnichannel experience aligned with consumer media consumption. Stay connected with consumers through mobile apps, chatbots, social media, and email. Ensure that all interactions are relevant and helpful and immediately alert customers of any institutional issues or changes. The growing digital demands of consumers are influencing how people purchase banking, lending, and credit services. These changes are driving increased urgency for financial service institutions to adopt real-time financial processes that meet demands for convenience and speed. Interested in more best practices? Watch our On-Demand Webinar
Alternative credit data and trended data each have advantages to lenders and financial institutions. Is there such a thing as the MVD (Most Valuable Data)? Get Started Today When it comes to the big game, we can all agree the score is the last thing standing; however, how the two teams arrived at that score is arguably the more important part of the story. The same goes for consumers’ credit scores. The teams’ past records and highlight reels give insight into their actual past performance, while game day factors beyond the stat sheets – think weather, injury rehab and personal lives – also play a part. Similarly, consumers’ credit scores according to the traditional credit file may be the dependable source for determining credit worthiness. But, while the traditional credit file is extensive, there is a playbook of other, additional information you can arm yourself with for easier, faster and better lending decisions. We’ve outlined what you need to create a win-win data strategy: Alternative credit data and trended data each have unique advantages over traditional credit data for both lenders and consumers alike. How do you formulate a winning strategy? By making sure you have both powerhouses on your roster. The results? Better than that game-winning touchdown and hoisting the trophy above your head – universe expansion and the ability to lend deeper. Get Started Today
Are You #TeamTrended or #TeamAlternative? There’s no such thing as too much data, but when put head to head, differences between the data sets are apparent. Which team are you on? Here’s what we know: With the entry and incorporation of alternative credit data into the data arena, traditional credit data is no longer the sole determinant for credit worthiness, granting more people credit access. Built for the factors influencing financial health today, alternative credit data essentially fills the gaps of the traditional credit file, including alternative financial services data, rental payments, asset ownership, utility payments, full file public records, and consumer-permissioned data – all FCRA-compliant data. Watch this video to see more: Trended data, on the other hand shows actual, historical credit data. It provides key balance and payment data for the previous 24 months to allow lenders to leverage behavior trends to determine how individuals are utilizing their credit. Different splices of that information reveal particular behavior patterns, empowering lenders to then act on that behavior. Insights include a consumer’s spend on all general purpose credit and charge cards and predictive metrics that identify consumers who will be in the market for a specific type of credit product. In the head-to-head between alternative credit data and trended data, both have clear advantages. You need both on your roster to supplement traditional credit data and elevate your game to the next level when it comes to your data universe. Compared to the traditional credit file, alternative credit data can reveal information differentiating two consumers. In the examples below, both consumers have moderate limits and have making timely credit card payments according to their traditional credit reports. However, alternative data gives insight into their alternative financial services information. In Example 1, Robert Smith is currently past due on his personal loan, whereas Michelle Lee in Example 2 is current on her personal loan, indicating she may be the consumer with stronger creditworthiness. Similarly, trended data reveals that all credit scores are not created equal. Here is an example of how trended data can differentiate two consumers with the same score. Different historical trends can show completely different trajectories between seemingly similar consumers. While the traditional credit score is a reliable indication of a consumer’s creditworthiness, it does not offer the full picture. What insights are you missing out on? Go to Infographic Get Started Today
What if you had an opportunity to boost your credit score with a snap of your fingers? With the announcement of Experian BoostTM, this will soon be the new reality. As part of an increasingly customizable and instant consumer reality in the marketplace, Experian is innovating in the space of credit to allow consumers to contribute information to their credit profiles via access to their online bank accounts. For decades, Experian has been a leader in educating consumers on credit: what goes into a credit score, how to raise it and how to maintain it. Now, as part of our mission to be the consumer’s bureau, Experian is ushering in a new age of consumer empowerment with Boost. Through an already established and full-fledged suite of consumer products, Experian Boost is the next generation offering a free online platform that places the control in the consumers’ hands to influence their credit scores. The platform will feature a sign-in verification, during which consumers grant read-only permission for Experian Boost to connect to their online bank accounts to identify utility and telecommunications payments. After they verify their data and confirm that they want the account information added to their credit file, consumers will receive an instant updated FICO® Score. The history behind credit information spans several centuries from a group of London tailors swapping information on customers to keeping credit files on index cards being read out to subscribers over the telephone. Even with the evolution of the credit industry being very much in the digital age today, Experian Boost is a significant step forward for a credit bureau. This new capability educates the consumer on what types of payment behavior impacts their credit score while also empowering them to add information to change it. This is a big win-win for consumers and lenders alike. As Experian is taking the next big step as a traditional credit bureau, adding these data sources is a new and innovative way to help consumers gain access to the quality credit they deserve as well as promoting fair and responsible lending to the industry. Early analysis of Experian’s Boost impact on the U.S. consumer credit scores showed promising results. Here’s a snapshot of some of those findings: These statistics provide an encouraging vision into the future for all consumers, especially for those who have a limited credit history. The benefit to lenders in adding these new data points will be a more complete view on the consumer to make more informed lending decisions. Only positive payment histories will be collected through the platform and consumers can elect to remove the new data at any time. Experian Boost will be available to all credit active adults in early 2019, but consumers can visit www.experian.com/boost now to register for early access. By signing up for a free Experian membership, consumers will receive a free credit report immediately, and will be one of the first to experience the new platform. Experian Boost will apply to most leading consumer credit scores used by lenders. To learn more about the platform visit www.experian.com/boost.
The winter holiday festivities are underway, and when it comes to the local malls, the holiday spending spirit seems to have already been in place for weeks. The season for swiping (credit cards) has begun. Before many of them set out with holiday gift lists in tow, they may be setting their sights on new lines of credit – by adding to their artillery of plastic. With 477.6 million existing credit card accounts, what do these consumers look like? While we can all agree that the meaning behind winter holiday celebrations is not the act of spending and giving material gifts, the two have come to be synonymous. This year is anticipated to be no different. When asked to describe their anticipated spending for the holidays this year, a recent Mintel survey said 56% of respondents planned to spend the same amount as they did last year. Nearly a quarter of respondents (23%) said they planned to spend more than they did last year. The uptick in spending as the year rounds out is no news flash. It is engrained within the fiscal landscape of each year, arguably its own tradition. According to a recent Experian consumer survey, Americans plan to spend an average of almost $850 on holiday gifts this year. Given what we know of consumers – and ourselves – as increased spending is upon us, credit card openings and usage are also on the rise. In order to capitalize on fulfilling your consumers needs during this bustling time filled with shopping bags and loaded online carts, it’s important to know what consumers look for in a credit card. Want to attract those holiday shoppers? The key to getting your plastic in their wallet is rewards, rewards, rewards. 58% of consumers will select a credit card for its rewards – including cash back, gas rewards, and retail gift cards – according to recent Experian consumer survey research. Is your credit card program stacked with rewards-ready options? Now what? Go where your consumers are – and for many of them that means online. While traditional retailers are still preferred destinations for holiday shopping, online is increasingly becoming a preferred way of shopping. 90% of consumers plan to do holiday shopping online, according to a Mintel study. Online shopping trends and online credit card applications trends seem to go hand in hand, according to Mintel and Experian data. Whether your consumers are looking for deals, that adrenaline rush of waiting until the last minute, or a trip to just get away from it all, credit cards can help them get there. And while the hustle and bustle of the holidays are ramping up, following the holidays quickly comes the new year – another close to 12 months of consumer spending (not just the dollars spent during this festive season). Consumer behavior across the entire year can be the key to enhancing your marketing and account management strategies. By knowing how much your consumers spend on all the plastic in their wallets – think bank cards too – you can offer customized reward programs, create strategies to maximize wallet share and retain profitable customers. Learn more about the first commercially-available spend algorithm built from credit data and tap into your wallet share for each consumer. Learn More About Experian TAPS 1Mintel Comperemedia 2Experian consumer survey research
Debt. For many it’s a struggle – and a constant one. In fact, one in three Americans today have a debt in collections, according to a recent study by the Urban Institute. And while it might be safe to say the majority find “collections” frustrating – for both consumers and lenders alike – new research suggests a strategy to help lending institutions and collections agencies recoup more costs. How’s that? By playing to consumer preferences. Communication, choice, and control. According to a 2018 Benchmark Study released by Intelligent Contacts and conducted by Marketing Research Firm AYTM, consumers carrying balances and the lenders who are owed, all want the same thing – to pay it off. Most consumers, (including almost 80% surveyed in the study) are willing to be proactive in settling their debt. If lenders can cater to the payment preferences of their consumers – specifically their preferences for communication, they can more successfully retrieve payment. Consumers prefer to be informed prior to discussing their debt giving them greater control over how the discussion takes place. In addition, consumers highly preferred not to speak with a stranger directly when speaking about their debt. When asked if they needed to be reached about a financial issue that might soon negatively impact their credit rating, 42% preferred to be contacted via email. Another finding of the study was that consumers prefer options – choices. If a payment plan is available, consumers of the study were willing to make an ongoing financial commitment to pay off their balance. Nearly 96% would rather start making payments than wait until they could pay the amount in full. Ultimately, the success of collections initiatives relies heavily on how well collection practices are accepted and adopted by the end user. Consumers want to make informed decisions and want to be offered choices – therefore giving them more control in a decision-making process and with their finances. “Consumers have made a monumental shift to digital. To enhance your collections performance, it is critical to engage consumers in the method and channel of their choosing,” said Paul Desaulniers, Senior Director at Experian. These insights span across generations and geographic locations. Even consumers ages 55 and older prefer to communicate through newer channels like email or text, contrary to assumptions about generations suggesting digital-first tactics are only used for younger generations. Those lenders that are able to communicate across all consumer channels will see more success in their collections strategies and according to the findings of the study, digital platforms for collections efforts will see the most success. Are your debt collection tactics and strategies digital-ready? By engaging consumers through their preferred medium of communication, third party collection agencies saw a 10x increase in monthly net revenue compared to the monthly net revenue from digital payments BEFORE implementing a virtual negotiation solution. In summary, by catering to consumers’ communication preferences, giving them control and offering them choices, financial institutions and collections agencies can more effectively reach their customer base, with less effort. It’s a win-win for all. Learn more
Last Updated: January 2019 Traditional credit data has long been the end-all-be-all ruling the financial services space. Like the staple black suit or that little black dress in your closet, it’s been the quintessential go-to for decades. Sure, the financial industry has some seasonality, but traditional credit data has reigned supreme as the reliable pillar. It’s dependable. And for a long time, it’s all there was to the equation. But as with finance, fashion and all things – evolution has occurred. Specifically, how consumers are managing their money has evolved, which calls for deeper insights that are still defensible and disputable. Alternative credit data is the new black. Alternative credit data is increasingly integrated in credit talks for lenders across the country. Much like that LBD, it is becoming a lending staple – that closet (or portfolio) must-have – to leverage for better decisioning when determining credit worthiness. So, what is alternative credit data? In our data-driven industry, “alternative” data as a whole may best be summed up as FCRA-compliant credit data that is not typically included in traditional credit reports. For traditional data, think loan and inquiry data on bankcards, auto, mortgage and personal loans; typically trades with a term of 12 months or greater. Some examples of alternative credit data include alternative financial services data, rental data, full-file public records and account aggregation. These insights can ultimately improve credit access and decisioning for millions of consumers who may otherwise be overlooked. Alternative or not, every bit of information counts – and consumers are willing to share this data. An Experian survey revealed that 70% of consumers are willing to provide additional financial information to a lender if it increases their chance for approval or improves their interest rate for a mortgage or car loan. In addition, the data also revealed that 71% of lenders believe consumers will increasingly allow access to their data for lending decisions if they are empowered to turn it on and off. FCRA-compliant, user permissioned data allows lenders to easily verify assets and income electronically without consumer permission, thereby giving lenders more confidence in their decision and allowing consumers to gain access to lower-cost financing. From a risk management perspective, alternative credit data can also help identify riskier consumers, by identifying information like the number of payday loans acquired within a year, number of first-payment defaults, number of inquiries within the past 30-90 days and overall stability of an applicant. Alternative credit data can give supplemental insight into a consumer’s stability, ability and willingness to repay that is not available on a traditional credit report that can help lenders avoid risk or price accordingly. From closet finds that refresh your look to that LBD, alternative credit data gives lenders more transparency into their consumers, and gives consumers seeking credit a greater foundation to help their case for creditworthiness. It really is this season’s – and every season’s – must-have. Get Started Today
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