Tag: credit attributes
As industry experts are still unsure when the economy will fully recover, re-entry into marketing preapproved credit offers seems like a far-off proposal. However, several of the top credit card issuers are already mailing prescreen offers, with many other lenders following suit. When the time comes for organizations to resume, or even expand this type of targeting, odds are that the marketing budget will be tighter than in the past. To make the most of the limited available marketing spend, lenders will need to be more prescriptive with their selection process to increase response rates on fewer delivered offers. Choosing the best candidates to receive these offers, from a credit risk perspective, will be critical. With delinquencies being suppressed due to CARES Act reporting guidelines, identifying consumers with the ability to repay will require additional assessment of recent credit behavior metrics, such as actual payment amounts and balance migration. Along with the presence of explicit indicators of accommodated trades (trades affected by natural disaster, trades with a balance but no scheduled payment amount) on a prospect’s credit file, their recent trends in payments and balance shifts can be integral in determining whether a prospect has been adversely impacted by today’s economic environment. Once risk criteria have been developed using a mix of bureau scores (like VantageScore®), traditional credit attributes and trended attributes measuring recent activity, additional targeting will be critical for selecting a population that’s most likely to open the relevant trade type. For credit cards and personal installment loans, response performance can be greatly improved by aligning product offers with prospects based on their propensity to revolve, pay in full each month or consolidate balances. Additionally, the process to select final prospects should integrate a propensity to open/respond assessment for the specific offering. While many lenders have custom models developed on previous internal response performance, off-the-shelf propensity to open models are also available to provide an assessment of a prospect’s likelihood to open a particular type of trade in the coming months. These models can act as a fast-start for lenders that intend to develop internal custom models, but don’t have the response performance within a particular product/geography/risk profile. They are also commonly used as a long-term solution for lenders without an internal model development team or budget for an outsourced model. Prescreen selection best practices Identify geography and traditional credit risk assessment of the prospect universe. Overlay attributes measuring accommodated trades and recent payment/balance trends to identify prospects with indications of ability to pay. Segment the prospect universe by recent credit usage to determine products that would resonate. Make final selections using propensity to open model scores to increase response rates by only making offers to consumers who are likely looking for new credit offers. While the best practices listed above don’t represent a risk-free approach in these uncertain times, they do provide a framework for identifying prospects with mitigated repayment risk and insights into the appropriate credit offer to make and when to make it. Learn about in the market models Learn about trended attributes VantageScore is a registered trademark of VantageScore Solutions, LLC.
Changing consumer behaviors caused by the COVID-19 pandemic have made it difficult for businesses to make good lending decisions. Maintaining a consistent lending portfolio and differentiating good customers who are facing financial struggles from bad actors with criminal intent is getting more difficult, highlighting the need for effective decisioning tools. As part of our ongoing Q&A perspective series, Jim Bander, Experian’s Market Lead, Analytics and Optimization, discusses the importance of automated decisions in today’s uncertain lending environment. Check out what he had to say: Q: What trends and challenges have emerged in the decisioning space since March? JB: In the age of COVID-19, many businesses are facing several challenges simultaneously. First, customers have moved online, and there is a critical need to provide a seamless digital-first experience. Second, there are operational challenges as employees have moved to work from home; IT departments in particular have to place increase priority on agility, security, and cost-control. Note that all of these priorities are well-served by a cloud-first approach to decisioning. Third, the pandemic has led to changes in customer behavior and credit reporting practices. Q: Are automated decisioning tools still effective, given the changes in consumer behaviors and spending? JB: Many businesses are finding automated decisioning tools more important than ever. For example, there are up-sell and cross-sell opportunities when an at-home bank employee speaks with a customer over the phone that simply were not happening in the branch environment. Automated prequalification and instant credit decisions empower these employees to meet consumer needs. Some financial institutions are ready to attract new customers but they have tight marketing budgets. They can make the most of their budget by combining predictive models with automated prescreen decisioning to provide the right customers with the right offers. And, of course, decisioning is a key part of a debt management strategy. As consumers show signs of distress and become delinquent on some of their accounts, lenders need data-driven decisioning systems to treat those customers fairly and effectively. Q: How does automated decisioning differentiate customers who may have missed a payment due to COVID-19 from those with a history of missed payments? JB: Using a variety of credit attributes in an automated decision is the key to understanding a consumer’s financial situation. We have been helping businesses understand that during a downturn, it is important for a decisioning system to look at a consumer through several different lenses to identify financially stressed consumers with early-warning indicators, respond quickly to change, predict future customer behavior, and deliver the best treatment at the right time based on customer specific situations or behaviors. In addition to traditional credit attributes that reflect a consumer’s credit behavior at a single point in time, trended attributes can highlight changes in a consumer’s behavior. Furthermore, Experian was the first lender to release new attributes specifically created to address new challenges that have arisen since the onset of COVID. These attributes help lenders gain a broader view of each consumer in the current environment to better support them. For example, lenders can use decisioning to proactively identify consumers who may need assistance. Q: What should financial institutions do next? JB: Financial institutions have rarely faced so much uncertainty, but they are generally rising to the occasion. Some had already adopted the CECL accounting standard, and all financial institutions were planning for it. That regulation has encouraged them to set aside loss reserves so they will be in better financial shape during and after the COVID-19 Recession than they were during the Great Recession. The best lenders are making smart investments now—in cloud technology, automated decisioning, and even Ethical and Explainable Artificial Intelligence—that will allow them to survive the COVID Recession and to be even more competitive during an eventual recovery. Financial institutions should also look for tools like Experian’s In the Market Model and Trended 3D Attributes to maximize efficiency and decisioning tactics – helping good customers remain that way while protecting the bottom line. In the Market Models Trended 3D Attributes About our Expert: [avatar user=\"jim.bander\" /] Jim Bander, PhD, Market Lead, Analytics and Optimization, Experian Decision Analytics Jim joined Experian in April 2018 and is responsible for solutions and value propositions applying analytics for financial institutions and other Experian business-to-business clients throughout North America. He has over 20 years of analytics, software, engineering and risk management experience across a variety of industries and disciplines. Jim has applied decision science to many industries, including banking, transportation and the public sector.
Last week, the unemployment rate soared past 20%, with over 30 million job losses attributed to the COVID-19 pandemic. As a result, many consumers are facing financial stress, which has raised many questions and discussions around how credit history and reporting should be treated at this time. Since the initial start of the pandemic, credit reporting companies and data furnishers have been put under the spotlight to ensure that consumers are able to get the assistance that they need. Numerous questions and concerns have also been raised around the extent of which consumers have access to fair and affordable credit. On March 27th, 2020, Congress signed the Coronavirus Aid, Relief, and Economic Security (CARES) Act into law, which was a bill created to provide support and relief for American workers, families, and small businesses. This newly proposed Act also provides guidelines on how creditors and data furnishers should report information to credit bureaus, to ensure that lenders remain flexible as consumers navigate the current pandemic. The Act requires that creditors must provide “accommodations” to consumers affected by COVID-19 during “covered periods.” According to the National Credit Union Administration, “The CARES Act requires credit reporting agency data providers, including credit unions, to report loan modifications resulting from the COVID-19 pandemic as ‘current’ or as the status reported before the accommodation unless the consumer becomes current,” as stated in Section 4021. Section 4021 of the CARES Act also provides other guidelines for accurate data reporting. During this time, lenders can use attributes to determine risk during COVID-19. Attributes within custom scores can also capture consumer behavior and help lenders determine the best treatments. Payment attributes, debt burden attributes, inquiry attributes, credit extensions and originations are all key indicators to keep an eye on at this time as lenders monitor risk in their portfolios. Listen in as our panel of experts explore the areas related to data reporting that impact you the most. In addition to a regulatory update and discussions around programs to help support consumers and businesses, we’ll also review what other lenders are doing and early indicators of credit trends. You’ll also be able to walk away with key strategies around what your organization can do right now. Discover the latest information on: Data reporting and CDIA regulations Regulatory updates, including the CARES Act, a breakdown of Section 4021, and guidelines to remember Credit attribute trends and highlights, treatment of scores and attributes, as well as recommended attributes Watch the webinar
As financial institutions and other organizations scramble to formulate crisis response plans, it’s important to consider the power of data and analytics. Jim Bander, PhD, Experian’s Analytics and Optimization Market Lead discusses the ways that data, analytics and models can help during a crisis. Check out what he had to say: What implications does the global pandemic have on financial institutions’ analytical needs? JB: COVID-19 is a humanitarian crisis, one that parallels Hurricanes Sandy and Katrina and other natural disasters but which far exceeds their magnitude. It is difficult to predict the impact as huge parts of the global economy have shut down. Another dimension of this disaster is the financial impact: in the US alone, more than 17 million people applied for unemployment in the first 6 weeks of the COVID-19 crisis. That compares to 15 million people in 18 months during the Great Recession. Data and analytics are more important than ever as financial institutions formulate their responses to this crisis. Those institutions need to focus on three key things: safety, soundness, and compliance. Safety: Financial institutions are taking immediate action to mitigate safety risks for their employees and their customers. Soundness: Organizations need to mitigate credit and fraud risk and to evaluate capital and liquidity. Some executives may need a better understanding of how their bank’s stress scenarios were calculated in the past to understand how they must be updated for the future. Important analytic functions include performing portfolio monitoring and benchmarking—quantifying the effects not only of consumer distress, but also of low interest rates. Compliance: Understanding and meeting complex regulatory and compliance requirements is crucial at this time. Companies have to adapt to new credit reporting guidelines. CECL requirements have been relaxed but lenders should assess the effects of COVID, and not only during their annual stress tests. As more consumers seek credit, from an analytics perspective, what considerations should financial institutions make during this time? JB: During this volatile time, analytics will help financial institutions: Identify financially stressed consumers with early warning indicators Predict future consumer behavior Respond quickly to changes Deliver the best treatments at the right time for individual customers given their specific situations and their specific behavior. Financial institutions should be reevaluating where their organizations have the most vulnerability and should be taking immediate action to mitigate these risks. Some important areas to keep an eye on include early warning indicators, changes in fraudulent behavior (with the increase in digital engagements), and changes in customer behavior. Banks are already offering payment flexibility, deferments, and credit reporting accommodations. If volatility continues or increases, they may need to offer debt forgiveness plans. These organizations should also be prepared to understand their own changing constraints—such as budget, staffing levels, and liquidity requirements— especially as consumers accelerate their move to digital channels. In the near future, lenders should be optimizing their operations, servicing treatments, and lending policies to meet a number of possibly conflicting objectives in the presence of changing constraints and somewhat unpredictable transaction volumes. What is the smartest next play for financial institutions? JB: I see our smartest clients doing four things: Adapting to the new normal Maintaining engagement with existing customers by refreshing data that companies have on-hand for these consumers, and obtain additional views of these customers for analytics and data-driven decisioning Reallocating operational resources and anticipating the need for increased capacity in various servicing departments in the future Improving their risk management practices What is Experian doing to help clients improve their risk management? JB: During this time, banks and other financial institutions are searching for ways to predict consumer behavior, especially during a crisis that combines aspects of a natural disaster with characteristics of a global recession. It is more important than ever to use analytics and optimization. But some of the details of the methodology is different now than during a time of economic expansion. For example, while credit scores (like FICO® and VantageScore®) will continue to rank consumers in terms of their probability to pay, those scores must be interpreted differently. Furthermore, those scores should be combined with other views of the consumer—such as trends in consumer behavior and with expanded FCRA-compliant data (data that isn’t reported to traditional credit bureaus). One way we’re helping clients improve their credit risk management is to provide them with a list of 140 consumer credit data attributes in 10 categories. With this list, companies will be able to better manage portfolio risk, to better understand consumer behavior, and to select the next best action for each consumer. Four other things we’re doing: We’re quickly updating our loss forecasting and liquidity management offerings to account for new stress scenarios. We’re helping clients review their statistical models’ performance and their customer segmentation practices, and helping to update the models that need refreshing. Our consulting team—Experian Advisory Services—has been meeting with clients virtually--helping them update, execute their crisis and downturn responses, and whiteboard new or updated tactical plans. Last but not least, we’re helping lenders and consumers defend themselves against a variety of fraud and identity theft schemes. Experian is committed to helping your organization during these uncertain times. For more resources, visit our Look Ahead 2020 Hub. Learn more Jim Bander, PhD, Analytics and Optimization Market Lead, Decision Analytics, Experian North America Jim Bander, PhD joined Experian in April 2018 and is responsible for solutions and value propositions applying analytics for financial institutions and other Experian business-to-business clients throughout North America. Jim has over 20 years of analytics, software, engineering and risk management experience across a variety of industries and disciplines. He has applied decision science to many industries including banking, transportation and the public sector. He is a consultant and frequent speaker on topics ranging from artificial intelligence and machine learning to debt management and recession readiness. Prior to joining Experian, he led the Decision Sciences team in the Risk Management department at Toyota Financial Services.
This is the second in a series of blog posts highlighting optimization, artificial intelligence, predictive analytics, and decisioning for lending operations in times of extreme uncertainty. The first post dealt with optimization under uncertainty. The word \"unprecedented\" gets thrown around pretty carelessly these days. When I hear that word, I think fondly of my high school history teacher. Mr. Fuller had a sign on his wall quoting the philosopher-poet George Santayana: \"Those who cannot remember the past are condemned to repeat it.\" Some of us thought it meant we had to memorize as many facts as possible so we wouldn\'t have to go to summer school. The COVID-19 crisis--with not only health consequences but also accompanying economic and financial impacts--certainly breaks with all precedents. The bankers and other businesspeople I\'ve been listening to are rightly worried that This Time is Different. While I\'m sure there are history teachers who can name the last time a global disaster led to a widescale humanitarian crisis and an economic and financial downturn, I\'m even more sure times have changed a lot since then. But there are plenty of recent precedents to guide business leaders and other policymakers through this crisis. Hurricanes Katrina and Sandy impacted large regions of the United States, with terrible human consequences followed by financial ones. Dozens of local disasters—floods, landslides, earthquakes—devastated smaller numbers of people in equally profound ways. The Great Recession, starting in 2008, put millions of Americans and others around the world out of work. Each of those disasters, like this one, broke with all precedents in various ways. Each of those events was in many ways a dress rehearsal, as bankers and other lenders learned to provide assistance to distressed businesses and consumers, while simultaneously planning for the inevitable changes to their balance sheets and income statements. Of course, the way we remember the past has changed. Just as most of us no longer memorize dates--we search for them on the web--businesspeople turn to their databases and use analytics to understand history. I\'ve been following closely as the data engineers and data scientists here at Experian have worked on perhaps their most important problem ever. Using Experian\'s Ascend Analytical Sandbox--named last year as the Best Overall Analytics Platform, they combed through over eighteen years of anonymized historical data covering every credit report in the United States. They asked--using historical experience, wisdom, time-consuming analytics, a little artificial intelligence, and a lot of hard work--whether predicting credit performance during and after a crisis is possible. They even considered scenarios regarding what happens as creditors change the way they report consumer delinquencies to the credit bureaus. After weeks of sleepless nights, they wrote down their conclusions. I\'ve read their analysis carefully and I’m pleased to report that it says…Drumroll, please…Yes, but. Yes, it\'s possible to predict consumer behavior after a disaster. But not in precisely the same way those predictions are made during a period of economic growth. For a credit risk manager to review a lending portfolio and to predict its credit losses after a crisis requires looking at more data--and looking at it a little differently--than during other periods. Yes, after each disaster, credit scores like FICO® and VantageScore® continued to rank consumers from most likely to least likely to repay debts. But the interpretation of the score changes. Technically speaking, there is a substantial shift in the odds ratio that is particularly pronounced when a score is applied to subprime consumers. To predict borrower behavior more accurately, our scientists found that it helps to look at ten additional categories of data attributes and a few additional types of mathematical models. Yes, there are attributes on the credit report that help lenders identify consumer distress, willingness, and ability to pay. But, the data engineers identified that during times like these it is especially helpful to look beyond a single point in time; trends in a consumer\'s payment history help understand whether that customer is changing their typical behavior. Yes, the data reported to the credit bureaus is predictive, especially over time. But when expanded FCRA data is available beyond what is traditionally reported to a bureau, that data further improves predictions. All told, the data engineers found over 140 data attributes that can help lenders and others better manage their portfolio risk, understand consumer behavior, appreciate how the market is changing, and choose their next best action. The list of attributes might be indispensable to a credit data specialist whose institution needs to weather the coming storm. Because Experian knows how important it is to learn from historical precedents, we\'re sharing the list at no charge with qualified risk managers. To get the latest Experian data and insights or to request the Crisis Response Attributes recommendation, visit our Look Ahead 2020 page. Learn more
A few months ago, I got a letter from the DMV reminding me that it was finally time to replace my driver’s license. I’ve had it since I was 21 and I’ve been dreading having to get a new one. I was especially apprehensive because this time around I’m not just getting a regular old driver’s license, I’m getting a REAL ID. For those of you who haven’t had this wonderful experience yet, a REAL ID is the new form of driver’s license (or state ID) that you’ll need to board a domestic flight starting October 1, 2020. Some states already offered compliant IDs, but others—like California, where I’m from—didn’t. This means that if I want to fly within the U.S. using my driver’s license next year, I can’t renew by mail. It’s Easier Than It Looks Imagine my surprise when I started the process to schedule my appointment, and the California DMV website made things really easy! There’s an online application you can fill out before you get to the DMV and they walk you through the documents to bring to the appointment (which I was able to schedule online). Despite common thought that the DMV and agencies like it are slow to adopt technology, the ease of this process may indicate a shift toward a digital-first mindset. As financial institutions embrace a similar shift, they’ll be better positioned to meet the needs of customers. Case in point, the electronic checklist the DMV provided to prepare me for my appointment. I sailed through the first two parts of the checklist, confirming that I’ll bring my proof of identity and social security number, but I paused when I got to the “Two Proofs of Residency” screen. Like many people my age—read: 85% of the millennial population, according to a recent Experian study—I don’t have a mortgage or any other documents relating to property ownership. I also don’t have my name on my utilities (thanks, roomie) or my cell phone bill (thanks Mom). I do however have a signed lease with my name on it, plus my renter’s insurance, both of which are acceptable as proof of residency. And just like that, I’m all set to get my REAL ID, even though I don’t have some of the basic adulting documents you might expect, because the DMV took into account the fact that not all REAL ID applicants are alike. Imagine if lenders could adopt that same flexibility and create opportunities for the more than 45 million U.S. consumers1 who lack a credit report or have too little information to generate a credit score. The Bigger Picture By removing some of the usual barriers to entry, the DMV made the process of getting my REAL ID much easier than it might have been and corrected my assumptions about how difficult the process would be. Experian has the same line of thought when it comes to helping you determine whether a borrower is credit-worthy. Just because someone doesn’t have a credit card, auto loan or other traditional credit score contributor doesn’t mean they should be written off. That’s why we created Experian BoostTM, a product that lets consumers give read-only access to their bank accounts and add in positive utility and telecommunications bill payments to their credit file to change their scores in real time and demonstrate their stability, ability and willingness to repay. It’s a win-win for lenders and consumers. 2 out of 3 users of Experian Boost see an increase in their FICO Score and of those who saw an increase, 13% moved up a credit tier. This gives lenders a wider pool to market to, and thanks to their improved credit scores, those borrowers are eligible for more attractive rates. Increasing your flexibility and removing barriers to entry can greatly expand your potential pool of borrowers without increasing your exposure to risk. Learn more about how Experian can help you leverage alternative credit data and expand your customer base in our 2019 State of Alternative Data Whitepaper. Read Full Report 1Kenneth P. Brevoort, Philipp Grimm, Michelle Kambara. “Data Point: Credit Invisibles.” The Consumer Financial Protection Bureau Office of Research. May 2015.
According to our recent research for the State of Alternative Credit Data, more lenders are using alternative credit data to determine if a consumer is a good or bad credit risk. In fact, when it comes to making decisions: More than 50% of lenders verify income, employment and assets as well as check public records before making a credit decision. 78% of lenders believe factoring in alternative data allows them to extend credit to consumers who otherwise would be declined. 70% of consumers are willing to provide additional financial information to a lender if it increases their chance for approval or improves their interest rate. The alternative financial services space continues to grow with products like payday loans, rent-to-own products, short-term loans and more. By including alternative financial data, all types of lenders can explore both universe expansion and risk mitigation. State of Alternative Credit Data
Trended attributes and consumer lending Digging deeper into consumer credit data can help provide new insights into trending behavior, providing more than just point-in-time credit evaluation. The information derived through trended attributes can help you understand your customers’: Payment rates and account migration behavior. Slope of balance changes. Delinquency patterns over time. Today’s consumer lending environment is more dynamic and competitive than ever. Trended attributes can give additional lift in your segmentation strategies and custom models and provides a high-definition lens that opens a world of opportunity. Learn more
With 81% of Americans having a social media profile, you may wonder if social media insights can be used to assess credit risk. When considering social media data as it pertains to financial decisions, there are 3 key concerns to consider. The ECOA requires that credit must be extended to all creditworthy applicants regardless of race, religion, gender, marital status, age and other personal characteristics. Social media can reveal these characteristics and inadvertently affect decisions. Social media data can be manipulated. Individuals can represent themselves as financially responsible when they’re not. On the flip side, consumers can’t manipulate their payment history. When it comes to credit decisions, always remember that the FCRA trumps everything. Data is essential for all aspects of the financial services industry, but it’s still too early to click the “like” button for social media. Make more insightful decisions with credit attributes>
By: Teri Tassara In my blog last month, I covered the importance of using quality credit attributes to gain greater accuracy in risk models. Credit attributes are also powerful in strengthening the decision process by providing granular views on consumers based on unique behavior characteristics. Effective uses include segmentation, overlay to scores and policy definition – across the entire customer lifecycle, from prospecting to collections and recovery. Overlay to scores – Credit attributes can be used to effectively segment generic scores to arrive at refined “Yes” or “No” decisions. In essence, this is customization without the added time and expense of custom model development. By overlaying attributes to scores, you can further segment the scored population to achieve appreciable lift over and above the use of a score alone. Segmentation – Once you made your “Yes” or “No” decision based on a specific score or within a score range, credit attributes can be used to tailor your final decision based on the “who”, “what” and “why”. For instance, you have two consumers with the same score. Credit attributes will tell you that Consumer A has a total credit limit of $25K and a BTL of 8%; Consumer B has a total credit limit of $15K, but a BTL of 25%. This insight will allow you to determine the best offer for each consumer. Policy definition - Policy rules can be applied first to get the desirable universe. For example, an auto lender may have a strict policy against giving credit to anyone with a repossession in the past, regardless of the consumer’s current risk score. High quality attributes can play a significant role in the overall decision making process, and its expansive usage across the customer lifecycle adds greater flexibility which translates to faster speed to market. In today’s dynamic market, credit attributes that are continuously aligned with market trends and purposed across various analytical are essential to delivering better decisions.
Previously, we looked at the various ways a dual score strategy could help you focus in on an appropriate lending population. Find your mail-to population with a prospecting score on top of a risk score; locate the riskiest of all consumers by layering a bankruptcy score with your risk model. But other than multiple scores, what other tools can be used to improve credit scoring effectiveness? Credit attributes add additional layers of insight from a risk perspective. Not everyone who scores an 850 represent the same level of risk once you start interrogating their broader profile. How much total debt are they carrying? What is the nature of it - is it mortgage or mostly revolving? A credit score may not fully articulate a consumer as high risk, but if their debt obligations are high, they may represent a very different type of risk than from another consumer with the same 850 score. Think of attribute overlays in terms of tuning the final score valuation of an individual consumer by making the credit profile more transparent, allowing a lender to see more than just the risk odds associated with the initial score. Attributes can also help you refine offers. A consumer may be right for you in terms of risk, but are you right for them? If they have 4 credit cards with $20K limits each, they’re likely going to toss your $5K card offer in the trash. Attributes can tell us these things, and more. For example, while a risk score can tell us what the risk of a consumer is within a set window, certain credit attributes can tell us something about the stability of that consumer to remain within that risk band. Recent trends in score migration – the change in a level of creditworthiness of a consumer subsequent to generation of a current credit score – can undermine the most conservative of risk management policies. At the height of the recession, VantageScore LLC studied the migration of scores across all risk bands and was able to identify certain financial management behaviors found within their credit files. These behaviors (signaling, credit footprint, and utility) assess the consumer’s likelihood of improving, significantly deteriorating, or maintaining a stable score over the next 12 months. Knowing which subgroup of your low-risk population is deteriorating, or which high risk groups are improving, can help you make better decision today.
Last month, I wrote about seeking ways to ensure growth without increasing risk. This month, I’ll present a few approaches that use multiple scores to give a more complete view into a consumer’s true profile. Let’s start with bankruptcy scores. You use a risk score to capture traditional risk, but bankruptcy behavior is significantly different from a consumer profile perspective. We’ve seen a tremendous amount of bankruptcy activity in the market. Despite the fact that filings were slightly lower than 2010 volume, bankruptcies remain a serious threat with over 1.3 million consumer filings in 2011; a number that is projected for 2012. Factoring in a bankruptcy score over a traditional risk score, allows better visibility into consumers who may be “balance loading”, but not necessarily going delinquent, on their accounts. By looking at both aspects of risk, layering scores can identify consumers who may look good from a traditional credit score, but are poised to file bankruptcy. This way, a lender can keep their approval rates up and lower risk of overall dollar losses. Layering scores can be used in other areas of the customer life cycle as well. For example, as new lending starts to heat up in markets like Auto and Bankcard, adding a next generation response score to a risk score in your prospecting campaigns, can translate into a very clear definition of the population you want to target. By combining a prospecting score with a risk score to find credit worthy consumers who are most likely to open, you help mitigate the traditional inverse relationship between open rates and credit worthiness. Target the population that is worth your precious prospecting resources. Next time, we’ll look at other analytics that help complete our view of consumer risk. In the meantime, let me know what scoring topics are on your mind.
As our newly elected officials begin to evaluate opportunities to drive economic growth in 2011, it seems to me that the role of lenders in motivating consumer activity will continue to be high on the list of both priorities and actions that will effectively move the needle of economic expansion. From where I sit, there are a number of consumer segments that each hold the potential to make a significant impact in this economy. For instance, renters with spotless credit, but have not been able or confident enough to purchase a home, could move into the real estate market, spurring growth and housing activity. Another group, and one I am specifically interested in discussing, are the so called ‘fallen angels’ - borrowers who previously had pristine track records, but have recently performed poorly enough to fall from the top tiers of consumer risk segments. I think the interesting quality of ‘fallen angels’ is not that they don’t possess the motivation needed to push economic growth, but rather the supply and opportunity for them to act does not exist. Lenders, through the use of risk scores and scoring models, have not yet determined how to easily identify the ‘fallen angel’ amongst the pool of higher-risk borrowers whose score tiers they now inhabit. This is a problem that can be solved though – through the use of credit attributes and analytic solutions, lenders can uncover these up-side segments within pools of potential borrowers – and many lenders are employing these assets today in their efforts to drive growth. I believe that as tools to identify and lend to untapped segments such as the ‘fallen angels’ develop, these consumers will inevitably turn out to be key contributors to any form of economic recovery.
By: Kari Michel Lenders want to find new customer through more informed credit risk decisions and use new types of data relationships to cross-sell. The strategic goals of any company are to get more customers and revenue while reducing costs on the operating side and the credit loss side. Some of the ways to meet these goals are to improve operating efficiency in creating and managing credit attributes, which represent the building blocks of how lenders make customer decisions. Lenders face many challenges in leveraging data from multiple credit and non-credit sources (e.g. credit bureaus) and maintaining data attributes across multiple systems. Furthermore, a lack of access to raw data makes it difficult to create effective, predictive attributes. Simply managing the discrepancies between specifications and code can become a very time consuming effort. Maintaining a common set of attributes used in many types of scorecards and decision types often becomes difficult. As a result, there is a heavy reliance on external people and technical resources to find the right tools to try and pull the data sources and attributes together. In an ideal situation, a lender should be able to easily access raw data elements across multiple sources and aggregate the data into meaningful attributes. Experian can offer these capabilities through its Attribute Toolbox product, allowing one or more systems to access a common set of standard analytics. A set of highly predictive attributes, Premier Attributes, are available and offers a much more effective solution for managing standard attributes across an enterprise. With the use of these tools, lenders can decrease maintenance costs by quickly integrating data and analytics into existing business architecture to make profitable decisions.
A recent article in the Boston Globe talked about the lack of incentive for banks to perform wide-scale real estate loan modifications due to the lack of profitability for lenders in the current government-led program structure. The article cited a recent study by the Boston Federal Reserve that noted up to 45 percent of borrowers who receive loan modifications end up in arrears again afterwards. On the other hand, around 30 percent of borrowers cured without any external support from lenders - leading them to believe that the cost and effort required modifying delinquent loans is not a profitable or not required proposition. Adding to this, one of the study’s authors was quoted as saying “a lot of people you give assistance to would default either way or won’t default either way.” The problem that lenders face is that although they have the knowledge that certain borrowers are prone to re-default, or cure without much assistance – there has been little information available to distinguish these consumers from each other. Segmenting these customers is the key to creating a profitable process for loan modifications, since identification of the consumer in advance will allow lenders to treat each borrower in the most efficient and profitable manner. In considering possible solutions, the opportunity exists to leverage the power of credit data, and credit attributes to create models that can profile the behaviors that lenders need to isolate. Although the rapid changes in the economy have left many lenders without a precedent behavior in which to model, the recent trend of consumers that re-default is beginning to provide lenders with correlated credit attributes to include in their models. Credit attributes were used in a recent study on strategic defaulters by the Experian-Oliver Wyman Market Intelligence Reports, and these attributes created defined segments that can assist lenders with implementing profitable loan modification policies and decisioning strategies.
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