Tag: fintech
Experian is proud to announce, for the second year in a row, we have been named to the global Fintech Leaders list, placing in the top 20 for 2021. The list and adjoining report are released annually by international research organization, the Center for Financial Professionals (CeFPro). In addition to placing 19th on the list, Experian also placed in the Credit Risk category. The Center for Financial Professionals’ Fintech Leaders 2021 Report is one of the most rigorous programs that rank fintech industry leaders. The report’s coverage includes evaluating top fintech companies, solution providers, and vendors. The results are usually based on gathered surveys from end-users, practitioners, and subject matter experts. CeFPro’s report comes from the group’s market analysis and original research, which are backed by an advisory board that consists of 60 international industry professionals. Andreas Simou, CeFPro’s Managing Director, shared that the CeFPro board and voting members recognized Experian within the fintech survey as leaders for their data, decisioning and analytical capabilities. Simou said, \"Experian cements its place on the Fintech Leaders List, and has once again been very highly regarded, as a leading player within credit risk, most notably for their subject-matter expertise and excelling within the areas of data management and modelling,” he said. “We are honored to once again be recognized as a Fintech Leader by CeFPro and the global Fintech marketplace,” said Jon Bailey, Vice President for Fintech at Experian. “We are committed to supporting the Fintech community and we will continue to invest and innovate to help our clients solve problems, create opportunities, and promote financial inclusion,” Bailey said.
With 2020 firmly behind us and multiple COVID-19 vaccines being dispersed across the globe, many of us are entering 2021 with a bit of, dare we say it, optimism. But with consumer spending and consumer confidence dipping at the end of the year, along with an inversely proportional spike in coronavirus cases, it’s apparent there’s still some uncertainty to come. This leaves businesses and consumers alike, along with fintechs and their peer financial institutions, wondering when the world’s largest economy will truly rebound. But based on the most recent numbers available from Experian, fintechs have many reasons to be bullish. In this unprecedented year, marked by a global pandemic and a number of economic and personal challenges for both businesses and consumers, Americans are maintaining healthy credit profiles and responsible spending habits. While growth expectedly slowed towards the end of the year, Q4 of 2020 saw solid job gains in the US labor market, with 883,000 jobs added through November and the US unemployment rate falling to 6.7%. Promisingly, one of the sectors hit hardest by the pandemic, the leisure and hospitality industry added back the most jobs of all sectors in October: 271,000. Additionally, US home sales hit a 14-year high fueled by record low mortgage rates. And finally, consumer sentiment rose to the highest level (81.4%) since March 2020. Not only are these promising signs of continued recovery, they illustrate there are ample market opportunities now for fintechs and other financial institutions. “It’s been encouraging to see many of our fintech partners getting back to their pre-COVID marketing levels,” said Experian Account Executive for Fintech Neil Conway. “Perhaps more promising, these fintechs are telling me that not only are response rates up but so is the credit quality of those applicants,” he said. More plainly, if your company isn’t in the market now, you’re missing out. Here are the four steps fintechs should take to reenter the lending marketing intelligently, while mitigating as much risk as possible. Re-do Your Portfolio Review Periodic portfolio reviews are standard practice for financial institutions. But the health crisis has posted unique challenges that necessitate increased focus on the health and performance of your credit portfolio. If you haven’t done so already, doing an analysis of your current lending portfolio is imperative to ensure you are minimizing risk and maximizing profitability. It’s important to understand if your portfolio is overexposed to customers in a particularly hard-hit industry, i.e. entertainment, or bars and restaurants. At the account level there may be opportunities to reevaluate customers based on a different risk appetite or credit criteria and a portfolio review will help identify which of your customers could benefit from second chance opportunities they may not have otherwise been able to receive. Retool Your Data, Analytics and Models As the pandemic has raged on, fintechs have realized many of the traditional data inputs that informed credit models and underwriting may not be giving the complete picture of a consumer. Essentially, a 720 in June 2020 may not mean the same as it does today and forbearance periods have made payment history and delinquency less predictive of future ability to pay. To stay competitive, fintechs must make sure they have access to the freshest, most predictive data. This means adding alternative data and attributes to your data-driven decisioning strategies as much as possible. Alternative data, like income and employment data, works to enhance your ability to see a consumer’s entire credit portfolio, which gives lenders the confidence to continue to lend – as well as the ability to track and monitor a consumer’s historical performance (which is a good indicator of whether or not a consumer has both the intention and ability to repay a loan). Re-Model Your Lending Criteria One of the many things the global health crisis has affirmed is the ongoing need for the freshest, most predictable data inputs. But even with the right data, analytics can still be tedious, prolonging deployment when time is of the essence. Traditional models are too slow to develop and deploy, and they underperform during sudden economic upheavals. To stay ahead in times recovery or growth, fintechs need high-quality analytics models, running on large and varied data sets that they can deploy quickly and decisively. Unlike many banks and traditional financial institutions, fintechs are positioned to nimbly take advantage of market opportunities. Once your models are performing well, they should be deployed into the market to actualize on credit-worthy current and future borrowers. Advertising/Prescreening for Intentional Acquisition As fintechs look to re-enter the market or ramp up their prescreen volumes to pre-COVID levels, it’s imperative to reach the right prospects, with the right offer, based on where and how they’re browsing. More consumers than ever are relying on their phones for browsing and mobile banking, but aligning messaging and offers across devices and platforms is still important. Here’s where data-driven advertising becomes imperative to create a more relevant experience for consumers, while protecting privacy. As 2021 rolls forward, there will be ample chance for fintechs to capitalize on new market opportunities. Through up-to-date analysis of your portfolio, ensuring you have the freshest, predictive data, adjusting your lending criteria and tweaking your approach to advertising and prescreen, you can be ready for the opportunities brought on by the economic recovery. How is your fintech gearing up to re-enter the market? Learn more
Experian recently announced the new members named to its Fintech Advisory Board. The board and its members provide Experian with valuable insights and key perspectives into the unique and quickly evolving needs of the fintech industry. “For years Experian has been committed to partnering with innovators in the fintech industry to bring better opportunities to businesses and consumers alike,” said Experian North American CEO Craig Boundy. “We appreciate the thought leadership we get from our Fintech Advisory Board members and the challenge and the push that comes along with it,” he said. The board met virtually last month, welcoming representatives from across the fintech ecosystem representing payments, personal and secured loan lenders, credit card issuers, investors and others. “This was my first board meeting with Experian, and I’m very pleased to see the investment Experian has put into being the best of the three major bureaus in having the best technology to enable us to turnaround our models more quickly, and better data and alternative data sources like Boost,” said one of the new executives appointed to the board. “We are delighted to gather this group of innovators together to ensure we are consistently meeting the needs of our fintech partners,” said Experian Vice President Jon Bailey, who oversees the fintech vertical. “Now more than ever it’s important that we work alongside them in shaping the industry and helping them meet their goals for the future,” he said. Experian’s fintech vertical provides leading-edge solutions and data across the credit lifecycle specifically designed to impact Fintech and marketplace lending companies and their customers. For more information on Experian’s fintech services or the advisory board, click here.
The financial services industry is not always synonymous with innovation and forward-thinking. While there are some exceptions with top-10 banks and some savvy regionals, as a whole, the sector tends to fall on the latter half of the diffusion of innovation curve, usually slotting in the late majority or laggard phase. Conversely, the opposite is true for fintechs who have been an enormously disruptive force of change in financial services over the past 10 years. For many businesses, the pandemic has created uncertainty and an inability to conduct or generate business. However, the silver lining with COVID-19 might just be that it’s driving digital innovation across industries. Andreesen Horowitz, a venture capital firm, estimates businesses of all kinds are experiencing at least two years’ worth of digitization compressed into the last six months. And while they have been significantly impacted, for fintechs who were already pushing the envelope and challenging existing business models, COVID-19 suddenly accelerated financial services innovation into overdrive. Here are three challenges fintechs are answering in the wake of the COVID-19 health crisis. Digital Banking The first lockdowns flipped the digital switch in financial services. Seemingly overnight, banking moved digital. In April, new mobile banking registrations increased 200%, while mobile banking traffic rose 85%. Likewise, Deloitte reported online banking activity has increased 35% since the pandemic started. Being mobile-first or digital-only has allowed many fintechs to win in offering presentment, activation, underwriting, and a contextual digital interface, all capabilities that will only become more relevant as the pandemic stretches on. At Square, direct deposit volumes grew by three times from March to April, up to $1.3 billion; Chime saw record signups. Continued social distancing will only serve to accelerate customers’ use of mobile and online platforms to manage their finances. Contactless Payments Similar to digital banking as a whole, the health crisis has accelerated the necessity for contactless payments. Whereas convenience and a seamless customer experience may have been drivers for payments innovation in the past, now, many customers may view it as a life or death health concern. Phones, wearables and even connected vehicles are empowering customers to participate in commerce while avoiding handling cash or coming in contact with an infected surface. Through their adoption of IOT-powered contactless payments, fintechs are accelerating this area of financial services to keep customers safe. Financial Inclusion and Speeding Economic Relief Any disaster disproportionally affects the underbanked and those living at the poverty line, and COVID-19 is no different. While it will undoubtedly contribute to an increase in unbanked households, the pandemic may also provide an opportunity to innovate through this problem. Financial inclusion was already a focus for many fintechs, who’ve made it their mission to bring equity by offering basic financial services in a transparent way. Unencumbered by legacy systems and business models, fintechs are well positioned to work across the financial ecosystem, from financial services, retail and government to efficiently and more quickly distribute benefits to at-risk groups and impacted businesses. From their ability to quickly ingest new and novel data sources, to a focus on using a digital-first approach to delight customers, fintechs will continue to harness their strengths to disrupt financial services, even during the pandemic. How is your fintech driving innovation and customer experience during the health crisis? Learn more
There are more than 100 million people in the United States who don’t have a fair chance at access to credit. These people are forced to rely on high-interest credit cards and loans for things most of us take for granted, like financing a family car or getting an apartment. At Experian, we have a fundamental mission to be a champion for the consumer. Our commitment to increasing financial inclusion and helping consumers gain access to the financial services they need is one of the reasons we have been selected as a Fintech Breakthrough Award winner for the third consecutive year. The Fintech Breakthrough Awards is the premier awards program founded to recognize the fintech innovators, leaders and visionaries from around the world. The 2020 Fintech Breakthrough Award program attracted more than 3,750 nominations from across the globe. Last year, Experian took home the award for Best Overall Analytics Platform for our Ascend Analytical Sandbox™, a first-to-market analytics environment that promised to move companies beyond just business intelligence and data visualization to data insights and answers they could use. The year prior, Experian won the Consumer Lending Innovation Award for our Text for Credit™ solution, a powerful tool for providing consumers the convenience to securely bypass the standard-length ‘pen & paper’ or keystroke intensive credit application process while helping lenders make smart, fraud protected lending decisions. This year, we are excited to announce that Experian has been selected once again as a winner in the Consumer Lending Innovation category for Experian Boost™. Experian Boost – with direct, active consumer consent – scans eligible accounts for ‘boostable’ positive payment data (e.g., utility and telecom payments) and provides the means for consumers to add that data to their Experian credit reports. Now, for the very first time, millions of consumers benefit from payments they’ve been making for years but were never reflected on their credit reports. Since launching in March 2019, cumulatively, more than 18 million points have been added to FICO® Scores via Experian Boost. Two-thirds of consumers who completed the Experian Boost process increased their FICO Score and among these, the average score increase has been more than 13 points, and 12% have moved up in credit score category. “Like many fintechs, our goal is to help more consumers gain access to the financial services they need,” said Alex Lintner, Group President of Experian Consumer Information Services. “Experian Boost is an example of our mission brought to life. It is the first and only service to truly put consumers in control of their credit. We’re proud of this recognition from Fintech Breakthrough and the momentum we’ve seen with Experian Boost to date.” Contributing consumer payment history to an Experian credit file allows fintech lenders to make more informed decisions when examining prospective borrowers. Only positive payment histories are aggregated through the platform and consumers can remove the new data at any time. There is no limit to how many times one can use Experian Boost to contribute new data. For more information, visit Experian.com/Boost.
It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know it, you and your team will be off and running to pursue the New Year’s goals. Another thing most of us have in common is a strategic membership growth priority. New members are needed to help us take loan and deposit growth to the next level. Specifically, who are you looking for? It’s surprising how many credit union leaders have a difficult time clarifying their ideal member(s). They usually come up short after they have called out younger borrowers, active checking account users, prime credit, middle income, homeowners, etc. The reality is in today’s competitive market, these general audiences are not definitive enough. Many then go to market with a limited universe that is too generic to be highly effective. Savvy marketers have a much deeper understanding of who they are reaching and why. First, they have clearly defined the ideal member i.e. product profitability, relationship profitability, referrals, how they access the credit union, etc. Second, they use data, analytics and demographic segmenting to refine their search further to reveal the ideal member. They leverage information to understand what drives the potential members decision making. They understand that every potential member does not live the same type of life. They segment markets into groups to understand their shared values and life experiences. These segments include geographic, demographic, financial behavior, and motivation that includes psychographics and social values. Thus, armed with this information, they align the consumer’s needs with the credit union’s products, purpose and strategic goals. This clarity allows them to invest their marketing dollars for the best possible result. Most credit unions would identify “younger borrowers” as a desired member, so we’ve laid out two examples of just how different this member can look. Ambitious Singles – is a demographic segment comprised of younger cutting-edge singles living in mid-scale, metro areas that balance work and leisure lifestyles. Annual Median income $75k - $100K Highly educated First time home buyers Professionals, upwardly mobile Channel preferences for engaging with brands (and their offers) is while watching or streaming TV, listening to their favorite radio apps or while browsing the web on their phones. They are also quite email receptive (but subject lines must be compelling) Families Matter Most – This segment is comprised of young middle-class families in scenic suburbs, leading family focused lives. Annual Median income $75K - $99K Have children 4-6 yrs. old Educated Homeowners Child-related purchases Credit revolver and auto borrowers (larger vehicles) Go online for banking, telecommuting and shopping Both segments represent younger borrowers with similar incomes, but they have different loan needs, lifestyle priorities and preferences for engaging with a marketing offer. These are just two examples of the segmentation data that is available from Experian. The segmentation solution provides a framework to help credit unions identify the optimal customer investment strategy for each member segment. This framework helps the credit union optimize their marketing between differentiating segments. For some segments the investment may be directed toward finding the ideal member. Others may be made to find depositors. While many credit unions don’t have infinite marketing budgets or analytical resources, segmentation help marketers more efficiently and effectively pursue the best member or develop member personas to better resonate with existing members. The feedback we have heard from credit union leaders is that the solution is the best segmentation tool they have seen. Learn more about it here. What your team is up against Today, credit unions face national competitors that are using state-of-the-art data analytics, first-rate technology and in-depth market segmentation to promote very attractive offers to win new members, deposits, checking accounts and loans. Their offers have a look, feel, message and offer that are relevant to the person receiving the offer. Here are a few recent “offer” examples that we have heard of that should give you pause: Fintech companies, like the Lending Club offering auto loan refinances (the offer provides an estimate of refinance interest savings). The ad we saw had an estimated monthly payment of $80. PayPal Cashback Mastercard® – with a $300 early use cash bonus and 3% cash back on purchases. High limit personal loans that take minutes to apply and to be funded. Banks acting alone or in partnership with a fintech to offer online checking accounts with new account opening bonuses ranging from $300-$600. and of course, Quicken® Mortgage promoting low rates and fast and seamless origination. These are just a few recent examples from thousands of offers that are reaching your ideal member. Besides offering great rates, cash back, low fees and seamless service – these offers are guided by robust data analytics and consumer segmentation to reach and engage a well-defined, ideal consumer. Why it matters The 2020 race is on. Hopefully your team has clarity of the member(s) they want to reach, access to robust data analytics, in depth consumer insights, reliable credit resources and marketing tools they will need to compete in the toughest financial market any of us have likely ever seen. If you’re afraid that you can’t afford the right tools when it comes to marketing, consider what the dealer fee is for purchasing an indirect auto loan. What if the 2% or more fee was reallocated to finding organic loan growth with consumers you’re more likely to build a relationship with? Or consider the cost of consistently marketing to the wrong consumer segments with the wrong message, at the wrong time and in the wrong channels. What if you could increase your market engagement rate from 5% to 10%? Perhaps the best strategic question is can you afford NOT to have the best tools that support future membership growth? If you don’t win your ideal member, somebody else will. Learn More About Scott Butterfield, CUDE, CCUE Principal, Your Credit Union Partner Scott Butterfield is a trusted advisor to the leaders of more than 170 credit unions located throughout the United States. A respected veteran of the CU Movement, he understands the challenges and opportunities facing credit unions today. Scott believes that credit unions matter, and that consumers and small businesses need credit unions to now more than ever.
With the growing need for authentication and security, fintechs must manage risk with minimal impact to customer experience. When implementing tactical approaches for fraud risk strategy operations, keeping up with the pace of fraud is another critical consideration. How can fintechs be proactive about future-proofing fraud strategies to stay ahead of savvy fraudsters while maintaining customer expectations? I sat down with Chris Ryan, Senior Fraud Solutions Business Consultant with Experian Decision Analytics, to tap into some of his insights. Here’s what he had to say: How have changes in technology added to increased fraud risk for businesses operating in the online space? Technology introduces many risks in the online space. As it pertains to the fintech world, two stand out. First, the explosion in mobile technology. The same capabilities that make fintech products broadly accessible makes them vulnerable. Anyone with a mobile device can attempt to access a fintech and try their hand at committing fraud with very little risk of being caught or punished. Second, the evolution of an interconnected, digital ‘marketplace’ for stolen data. There’s an entire underground economy that’s focused on connecting the once-disparate pieces of information about a specific individual stolen from multiple, unrelated data breaches. Criminal misrepresentations are more complete and more convincing than ever before. What are the major market drivers and trends that have attributed to the increased risk of fraud? Ultimately, the major market drivers and trends that drive fraud risk for fintechs are customer convenience and growth. In terms of customer convenience, it’s a race to meet customer needs in real time, in a single online interaction, with a minimally invasive request for information. But, serving the demands of good customers opens opportunities for identity misuse. In terms of growth, the pressure to find new pockets of potential customers may lead fintechs into markets where consumer information is more limited, so naturally, there are some risks baked in. Are fintechs really more at risk for fraud? If so, how are fintechs responding to this dynamic threat? The challenge for many fintechs has been the prioritization of fraud as a risk that needs to be addressed. It’s understandable that fintech’s initial emphasis had to be the establishment of viable products that meet the needs of their customers. Obviously, without customers using a product, nothing else matters. Now that fintechs are hitting their stride in terms of attracting customers, they’re allocating more of their attention and innovative spirit to other areas, like fraud. With the right partner, it’s not hard for fintechs to protect themselves from fraud. They simply need to acquire reliable data that provides identity assurance without negatively impacting the customer experience. For example, fintechs can utilize data points that can be extracted from the communications channel, like device intelligence for example, or non-PII unique identifiers like phone and email account data. These are valuable risk indicators that can be collected and evaluated in real time without adding friction to the customer experience. What are the major fraud risks to fintechs and what are some of the strategies that Risk Managers can implement to protect their business? The trends we’ve talked about so far today have focused more on identity theft and other third-party fraud risks, but it’s equally important for fintechs to be mindful of first party fraud types where the owner of the identity is the culprit. There is no single solution, so the best strategy recommendation is to plan to be flexible. Fintechs demonstrate an incredible willingness to innovate, and they need to make sure the fraud platforms they pick are flexible enough to keep pace with their needs. From your perspective, what is the future of fraud and what should fintechs consider as they evolve their products? Fraud will continue to be a challenge whenever something of value is made available, particularly when the transaction is remote and the risk of any sort of prosecution is very low. Criminals will continue to revise their tactics to outwit the tools that fintechs are using, so the best long-term defense is flexibility. Being able to layer defenses, explore new data and analytics, and deploy flexible and dynamic strategies that allow highly tailored decisions is the best way for fintechs to protect themselves. Digital commerce and the online lending landscape will continue to grow at an increasing pace – hand-in-hand with the opportunities for fraud. To stay ahead of fraudsters, fintechs must be proactive about future-proofing their fraud strategies and toolkits. Experian can help. Our Fintech Digital Onboarding Bundle provides a solid baseline of cutting-edge fraud tools that protect fintechs against fraud in the digital space, via a seamless, low-friction customer experience. More importantly, the Fintech Digital Onboarding Bundle is delivered through Experian’s CrossCore platform—the premier platform in the industry recognized specifically for enabling the expansion of fraud tools across a wide range of Experian and third-party partner solutions. Click here to learn more or to speak with an Experian representative. Learn More About Chris Ryan: Christopher Ryan is a Senior Fraud Solutions Business Consultant. He delivers expertise that helps clients make the most from data, technology and investigative resources to combat and mitigate fraud risks across the industries that Experian serves. Ryan provides clients with strategies that reduce losses attributable to fraudulent activity. He has an impressive track record of stopping fraud in retail banking, auto lending, deposits, consumer and student lending sectors, and government identity proofing. Ryan is a subject matter expert in consumer identity verification, fraud scoring and knowledge-based authentication. His expertise is his ability to understand fraud issues and how they impact customer acquisition, customer management and collections. He routinely helps clients review workflow processes, analyze redundancies and identify opportunities for process improvements. Ryan recognizes the importance of products and services that limit fraud losses, balancing expense and the customer impact that can result from trying to prevent fraud.
Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of finance. The rapid rate at which fintech challengers are becoming established, is in turn, allowing for greater consumer awareness and adoption of fintech platforms. It would be easy to assume that fintech adoption is predominately driven by millennials. However, according to a recent market trend analysis by Experian, adoption is happening across multiple generational segments. That said, it’s important to note the generational segments that represent the largest adoption rates and growth opportunities for fintechs. Here are a few key stats: Members of Gen Y (between 24-37 years old) account for 34.9% of all fintech personal loans, compared to just 24.9% for traditional financial institutions. A similar trend is seen for Gen Z (between 18-23 years old). This group accounts for 5% of all fintech personal loans as compared to 3.1% for traditional Let’s take a closer look at these generational segments… Gen Y represents approximately 19% of the U.S. population. These consumers, often referred to as “millennials,” can be described as digital-centric, raised on the web and luxury shoppers. In total, millennials spend about $600 billion a year. This group has shown a strong desire to improve their credit standing and are continuously increasing their credit utilization. Gen Z represents approximately 26% of the U.S. population. These consumers can be described as digital centric, raised on the social web and frugal. The Gen Z credit universe is growing, presenting a large opportunity to lenders, as the youngest Gen Zers become credit eligible and the oldest start to enter homeownership. What about the underbanked as a fintech opportunity? The CFPB estimates that up to 45 million people, or 24.2 million households, are “thin-filed” or underbanked, meaning they manage their finances through cash transactions and not through financial services such as checking and savings accounts, credit cards or loans. According to Angela Strange, a general partner at Andreessen Horowitz, traditional financial institutions have done a poor job at serving underbanked consumers affordable products. This has, in turn, created a trillion-dollar market opportunity for fintechs offering low-cost, high-tech financial services. Why does all this matter? Fintechs have a unique opportunity to engage, nurture and grow these market segments early on. As the fintech marketplace heats up and the overall economy begins to soften, diversifying revenue streams, building loyalty and tapping into new markets is a strategic move. But what are the best practices for fintechs looking to build trust, engage and retain these unique consumer groups? Join us for a live webinar on November 12 at 10:00 a.m. PST to hear Experian experts discuss financial inclusion trends shaping the fintech industry and tactical tips to create, convert and extend the value of your ideal customers. Register now
It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s all the more confounding and downright worrisome to financial institutions. But for the 30% of financial institutions that have successfully deployed AI into their operations, according to Deloitte, the results have been anything but intimidating. Not only are they seeing improved performance but also a more enhanced, positive customer experience and ultimately strong financial returns. For the 70% of financial institutions who haven’t started, are just beginning their journey or are in the middle of implementing AI into their operations, the task can be daunting. AI, machine learning, deep learning, neural networks—what do they all mean? How do they apply to you and how can they be useful to your business? It’s important to demystify the technology and explain how it can present opportunities to the financial industry as a whole. While AI seems to have only crept into mainstream culture and business vernacular in the last decade, it was first coined by John McCarthy in 1956. A researcher at Dartmouth, McCarthy thought that any aspect of learning or intelligence could be taught to a machine. Broadly, AI can be defined as a machine’s ability to perform cognitive functions we associate with humans, i.e. interacting with an environment, perceiving, learning and solving problems. Machine learning vs. AI Machine learning is not the same thing as AI. Machine learning is the application of systems or algorithms to AI to complete various tasks or solve problems. Machine learning algorithms can process data inputs and new experiences to detect patterns and learn how to make the best predictions and recommendations based on that learning, without explicit programming or directives. Moreover, the algorithms can take that learning and adapt and evolve responses and recommendations based on new inputs to improve performance over time. These algorithms provide organizations with a more efficient path to leveraging advanced analytics. Descriptive, predictive, and prescriptive analytics vary in complexity, sophistication, and their resulting capability. In simplistic terms, descriptive algorithms describe what happened, predictive algorithms anticipate what will happen, and prescriptive algorithms can provide recommendations on what to do based on set goals. The last two are the focus of machine learning initiatives used today. Machine learning components - supervised, unsupervised and reinforcement learning Machine learning can be broken down further into three main categories, in order of complexity: supervised, unsupervised and reinforcement learning. As the name might suggest, supervised learning involves human interaction, where data is loaded and defined and the relationship to inputs and outputs is defined. The algorithm is trained to find the relationship of the input data to the output variable. Once it delivers accurately, training is complete, and the algorithm is then applied to new data. In financial services, supervised learning algorithms have a litany of uses, from predicting likelihood of loan repayment to detecting customer churn. With unsupervised learning, there is no human engagement or defined output variable. The algorithm takes the input data and structures it by grouping it based on similar characteristics or behaviors, without a defined output variable. Unsupervised learning models (like K-means and hierarchical clustering) can be used to better segment or group customers by common characteristics, i.e. age, annual income or card loyalty program. Reinforcement learning allows the algorithm more autonomy in the environment. The algorithm learns to perform a task, i.e. optimizing a credit portfolio strategy, by trying to maximize available rewards. It makes decisions and receives a reward if those actions bring the machine closer to achieving the total available rewards, i.e. the highest acquisition rate in a customer category. Over time, the algorithm optimizes itself by correcting actions for the best outcomes. Even more sophisticated, deep learning is a category of machine learning that involves much more complex architecture where software-based calculators (called neurons) are layered together in a network, called a neural network. This framework allows for much broader, complex data ingestion where each layer of the neural network can learn progressively more complex elements of the data. Object classification is a classic example, where the machine ‘learns’ what a duck looks like and then is able to automatically identify and group images of ducks. As you might imagine, deep learning models have proved to be much more efficient and accurate at facial and voice recognition than traditional machine learning methods. Whether your financial institution is already seeing the returns for its AI transformation or is one of the 61% of companies investing in this data initiative in 2019, having a clear picture of what is available and how it can impact your business is imperative. How do you see AI and machine learning impacting your customer acquisition, underwriting and overall customer experience?
Last month, Kenneth Blanco, Director of the Financial Crimes Enforcement Network, warned that cybercriminals are stealing data from fintech platforms to create synthetic identities and commit fraud. These actions, in turn, are alleged to be responsible for exploiting fintech platforms’ integration with other financial institutions, putting banks and consumers at risk. According to Blanco, “by using stolen data to create fraudulent accounts on fintech platforms, cybercriminals can exploit the platforms’ integration with various financial services to initiate seemingly legitimate financial activity while creating a degree of separation from traditional fraud detection efforts.” Fintech executives were quick to respond, and while agreeing that synthetic IDs are a problem, they pushed back on the notion that cybercriminals specifically target fintech platforms. Innovation and technology have indeed opened new doors of possibility for financial institutions, however, the question remains as to whether it has also created an opportunity for criminals to implement more sophisticated fraud strategies. Currently, there appears to be little evidence pointing to an acute vulnerability of fintech firms, but one thing can be said for certain: synthetic ID fraud is the fastest-growing financial crime in the United States. Perhaps, in part, because it can be difficult to detect. Synthetic ID is a type of fraud carried out by criminals that have created fictitious identities. Truly savvy fraudsters can make these identities nearly indistinguishable from real ones. According to Kathleen Peters, Experian’s SVP, Head of Fraud and Identity, it typically takes fraudsters 12 to 18 months to create and nurture a synthetic identity before it’s ready to “bust out” – the act of building a credit history with the intent of maxing out all available credit and eventually disappearing. These types of fraud attacks are concerning to any company’s bottom line. Experian’s 2019 Global Fraud and Identity Report further details the financial impact of fraud, noting that 55% of businesses globally reported an increase in fraud-related losses over the past 12 months. Given the significant risk factor, organizations across the board need to make meaningful investments in fraud prevention strategies. In many circumstances, the pace of fraud is so fast that by the time organizations implement solutions, the shelf life may already be old. To stay ahead of fraudsters, companies must be proactive about future-proofing their fraud strategies and toolkits. And the advantage that many fintech companies have is their aptitude for being nimble and propensity for early adoption. Experian can help too. Our Synthetic Fraud Risk Level Indicator helps both fintechs and traditional financial institutions in identifying applicants likely to be associated with a synthetic identity based on a complex set of relationships and account conditions over time. This indicator is now available in our credit report, allowing organizations to reduce exposure to identity fraud through early detection. To learn more about Experian’s Synthetic Fraud Risk Level Indicator click here, or visit experian.com/fintech.
In today’s age of digital transformation, consumers have easy access to a variety of innovative financial products and services. From lending to payments to wealth management and more, there is no shortage in the breadth of financial products gaining popularity with consumers. But one market segment in particular – unsecured personal loans – has grown exceptionally fast. According to a recent Experian study, personal loan originations have increased 97% over the past four years, with fintech share rapidly increasing from 22.4% of total loans originated to 49.4%. Arguably, the rapid acceleration in personal loans is heavily driven by the rise in digital-first lending options, which have grown in popularity due to fintech challengers. Fintechs have earned their position in the market by leveraging data, advanced analytics and technology to disrupt existing financial models. Meanwhile, traditional financial institutions (FIs) have taken notice and are beginning to adopt some of the same methods and alternative credit approaches. With this evolution of technology fused with financial services, how are fintechs faring against traditional FIs? The below infographic uncovers industry trends and key metrics in unsecured personal installment loans: Still curious? Click here to download our latest eBook, which further uncovers emerging trends in personal loans through side-by-side comparisons of fintech and traditional FI market share, portfolio composition, customer profiles and more. Download now
Today is National Fintech Day – a day that recognizes the ever-important role that fintech companies play in revolutionizing the customer experience and altering the financial services landscape. Fintech. The word itself has become synonymous with constant innovation, agile technology structures and being on the cusp of the future of finance. Fintech challengers are disrupting existing financial models by leveraging data, advanced analytics and technology – both inspiring traditional financial institutions in their digital transformation strategies and giving consumers access to a variety of innovative financial products and services. But to us at Experian, National Fintech Day means more than just financial disruption. National Fintech Day represents the partnerships we have carefully fostered with our fintech clients to drive financial inclusion for millions of people around the globe and provide consumers with greater control and more opportunities to access the quality credit they deserve. “We are actively seeking out unresolved problems and creating products and technologies that will help transform the way businesses operate and consumers thrive in our society. But we know we can’t do it alone,” said Experian North American CEO, Craig Boundy in a recent blog article on Experian’s fintech partnerships. “That’s why over the last year, we have built out an entire team of account executives and other support staff that are fully dedicated to developing and supporting partnerships with leading fintech companies. We’ve made significant strides that will help us pave the way for the next generation of lending while improving the financial health of people around the world.” At Experian, we understand the challenges fintechs face – and our real-world solutions help fintech clients stay ahead of constantly changing market conditions and demands. “Experian’s pace of innovation is very impressive – we are helping both lenders and consumers by delivering technological solutions that make the lending ecosystem more efficient,” said Experian Senior Account Executive Warren Linde. “Financial technology is arguably the most important type of tech out there, it is an honor to be a part of Experian’s fintech team and help to create a better tomorrow.” If you’d like to learn more about Experian’s fintech solutions, visit us at Experian.com/Fintech.
Earlier this month, Experian joined FinovateSpring in San Francisco, CA to demonstrate innovations impacting financial health to over 1,000 attendees. The Finovate conference promotes real-world solutions while highlighting short-form demos and key insights from thought-leaders on digital lending, banking, payments, artificial intelligence and the customer experience. With more than 100 million Americans lacking fair access to credit, it\'s more important than ever for companies to work to improve the financial health of consumers. In addition to the show\'s abundance of fintech-centered content, Experian hosted an exclusive, cutting-edge breakout series demonstrating innovations that are positively impacting the financial health of consumers across the nation. Finovate Day One Overview While fintechs, banks, venture capitalist, entrepreneurs and industry analysts ascended on the general conference floor for a fast-paced day of demos, a select subset gathered for a luncheon presented by Experian North America CEO, Craig Boundy, and Group President, Alex Lintner. Attendees were given an in-depth look at new, alternative credit data streams and tools that are helping to increase financial access. Demos included: Experian Boost™: a free, groundbreaking online platform that allows consumers to instantly boost their credit scores by adding telecommunications and utility bill payments to their credit file. More than half a million consumers have leveraged Experian Boost, increasing their score by an average of 13 points. Cumulatively, Experian Boost has helped add more than 2.8 million points to consumers’ credit scores. Ascend Analytical Sandbox™: A first-of-its-kind data and analytics platform that gives companies instant access to more than 17 years of depersonalized credit data on more than 220 million U.S. consumers. It has been the most successful product launch in Experian’s history and recently earned the title of “Best Overall Analytics Platform” at this year’s Fintech Breakthrough Awards. Alternative Credit Data: Comprised of data from alternative credit sources, this data helps lenders make smarter and more informed lending decisions. Additionally, Experian’s Clear Data Platform is next-level credit data that adds supplemental FCRA-compliant credit data to enrich decisions across the entire credit spectrum. This new platform features alternative credit data, rental data, public records, consumer-permissioned data and more Upon conclusion of the luncheon, Alpa Lally, Experian’s Vice President of Data Business at Consumer Information Services, was interviewed for the HousingWire Podcast with Jacob Gaffney, HousingWire Editor in Chief, to discuss how new forms of data streams are helping improve consumers’ access to credit by giving lenders a clearer picture of their creditworthiness and risk. “Alternative credit data is different than traditional credit data and helps us paint a fuller picture of the consumer in terms of their ability to pay, willingness to pay and stability. It helps consumers get better access overall to the credit they deserve so that they can actively participate in the economy,” said Lally. Finovate Day Two Overview On the last day of the conference, expert speakers took to the main stage to analyze the latest fintech trends, opportunities and challenges. Alex Lintner and Sandeep Bhandari, Chief Strategy Officer and Chief Risk Officer at Affirm, participated in a fireside chat titled “Improving the Financial Health of America’s 100 Million Credit Underserved Consumers.” Moderated by David Penn, Finovate Analyst, the session explored the latest innovations, trends and technologies – from machine learning to alternative data – that are making a difference in positively impacting the financial health of Americans and expanding financial opportunities for underserved consumers. The panel discussed the efforts made to put financial health at the center of their business and the impact it’s had on their organizations. Following the fireside chat, Experian hosted a second lunch briefing, presented by Vijay Mehta, Chief Innovation Officer, and Greg Wright, EVP Chief Product Officer. The lunch included exclusive table discussions and open conversations to help attendees leave with a better understanding of the importance of prioritizing financial health to build trust, reach new customers and ultimately grow their business. \"We are actively seeking out unresolved problems and creating products and technologies that will help transform the way businesses operate and consumers thrive in our society. But we know we can\'t do it alone,\" Experian North American CEO, Craig Boundy said in a recent blog post on Experian\'s fintech partnerships and Finovate participation. \"That\'s why over the last year, we have built out an entire time of account executives and other support staff that are fully dedicated to developing and supporting partnerships with leading fintech companies. We\'ve made significant strides that will help us pave the way for the next generation of lending while improving the financial health of more people around the world.\" For more information on how Experian is partnering with fintechs, visit experian.com/fintech or read our recent blog article on consumer-permissioned data for an in-depth discussion on Experian BoostTM.
Earlier this month, Experian joined the nation’s largest community of online lenders at LendIt Fintech USA 2019 in San Francisco, CA to show over 5,000 attendees from 50 countries the ways consumer-permissioned data is changing the credit landscape. Experian Consumer Information Services Group President, Alex Lintner, and FICO Chief Executive Officer, Will Lansing, delivered a joint keynote on the topic of innovation around financial inclusion and credit access. The keynote addressed the analytical developments behind consumer-permissioned data and how it can be leveraged to responsibly and securely extend credit to more consumers. The session was moderated by personal finance expert, Lynnette Khalfani-Cox, from The Money Coach. “Consumer-permissioned data is not a new concept,” said Lintner. “All of us are on Facebook, Twitter, and LinkedIn. The information on these platforms is given by consumers. The way we are using consumer-permissioned data extends that concept to credit services.” During the keynote, both speakers highlighted recent company credit innovations. Lansing talked about UltraFICO™, a score that adds bank transaction data with consumer consent to recalibrate an existing FICO® Score, and Lintner discussed the newly launched Experian Boost™, a free, groundbreaking online platform that allows consumers to instantly boost their credit scores by adding telecommunications and utility bill payments to their credit file. “If a consumer feels that the information on their credit files is not complete and that they are not represented holistically as an applicant for a loan, then they can contribute their own data by giving access to tradelines, such as utility and cell phone payments,” explained Lintner. There are approximately 100 million people in America who do not have access to fair credit, because they are subprime, have thin credit files, or have no lending history. Subprime consumers will spend an additional $200,000 over their lifetime on the average loan portfolio. Credit innovations, such as Experian Boost and UltraFICO not only give consumers greater control and access to quality credit, but also expand the population that lenders can responsibly serve while providing a differentiated and competitive advantage. “Every day, our data is used in one million credit decisions; 350 million per year,” said Lintner. “When our data is being used, it represents the consumers’ credit reputation. It needs to be accurate, it needs to be timely and it needs to be complete.” Following the keynote, Experian, FICO, Finicity and Deserve joined forces in a breakout panel to dive deeper into the concept of consumer-permissioned data. Panel speakers included Greg Wright, Chief Product Officer at Experian’s Consumer Information Services; Dave Shellenberger, Vice President of Product Management at FICO; Nick Thomas, Co-Founder, President and Chief Technology Officer at Finicity, and Kalpesh Kapadia, Chief Executive Officer at Deserve. “As Alex described in today’s keynote, consumer-permissioned data is not a new concept,” said Greg Wright. “The difference here is that Experian, FICO and Finicity are applying this concept to credit services, working together to bring consumer-permissioned data to mass scale, so that lenders can reach more people while taking on less risk.” For an inside look at Experian and FICO’s joint keynote, watch the video below, or visit Experian.com and boost your own credit score.
At Experian, we know that fintechs don’t just need big data – they need the best data, and they need that data as quickly as possible. Successfully delivering on this need is one of the many reasons we’re proud to be selected as a Fintech Breakthrough Award winner for the second consecutive year. The Fintech Breakthrough Awards is the premier awards program founded to recognize fintech innovators, leaders and visionaries from around the world. The 2019 Fintech Breakthrough Award program received more than 3,500 nominations from across the globe. Last year, Experian took home the Consumer Lending Innovation Award for our Text for Credit Solution – a powerful tool for providing consumers the convenience to securely bypass the standard-length ‘pen & paper’ or keystroke intensive credit application process while helping lenders make smart, fraud protected lending decisions. This year, we are excited to announce that Experian’s Ascend Analytical Sandbox™ has been selected as winner in the Best Overall Analytics Platform category. “We are thrilled to be recognized by Fintech Breakthrough for the second year in a row and that our Ascend Analytical Sandbox has been recognized as the best overall analytics platform in 2019,” said Vijay Mehta, Experian’s Chief Innovation Officer. “We understand the challenges fintechs face - to stay ahead of constantly changing market conditions and customer demands,” said Mehta. “The Ascend Analytical Sandbox is the answer, giving financial institutions the fastest access to the freshest data so they can leverage the most out of their analytics and engage their customers with the best decisions.” Debuting in 2018, Experian’s Ascend Analytical Sandbox is a first-to-market analytics environment that moved companies beyond just business intelligence and data visualization to data insights and answers they could actually use. In addition to thousands of scores and attributes, the Ascend Analytical Sandbox offers users industry-standard analytics and data visualization tools like SAS, R Studio, Python, Hue and Tableau, all backed by a network of industry and support experts to drive the most answers and value out of their data and analytics. Less than a year post-launch, the groundbreaking solution is being used by 15 of the top financial institutions globally. Early Access Program Experian is committed to developing leading-edge solutions to power fintechs, knowing they are some of the best innovators in the marketplace. Fintechs are changing the industry, empowering consumers and driving customer engagement like never before. To connect fintechs with the competitive edge, Experian launched an Early Access Program, which fast-tracks onboarding to an exclusive market test of the Ascend Analytical Sandbox. In less than 10 days, our fintech partners can leverage the power, breadth and depth of Experian’s data, attributes and models. With endless use cases and easy delivery of portfolio monitoring, benchmarking, wallet share analysis, model development, and market entry, the Ascend Analytical Sandbox gives fintechs the fastest access to the freshest data so they can leverage the most out of their analytics and engage their customers with the best decisions. A Game Changer for the Industry In a recent IDC customer spotlight, OneMain Financial reported the Ascend Analytical Sandbox had helped them reduce their archive process from a few months to 1-2 weeks, a nearly 75% time savings. “Imagine having the ability to have access to every single tradeline for every single person in the United States for the past almost 20 years and have your own tradelines be identified among them. Imagine what that can do,” said OneMain Financial’s senior managing director and head of model development. For more information, download the Ascend Analytical Sandbox™ Early Access Program product sheet here, or visit Experian.com/Sandbox.
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