As our society becomes ever more dependent on everything mobile, criminals are continually searching for and exploiting weaknesses in the digital ecosystem, causing significant harm to consumers, businesses and the economy. In fact, according to our 2018 Global Fraud & Identity Report, 72 percent of business executives are more concerned than ever about the impact of fraud. Yet, despite the awareness and concern, 54 percent of businesses are only “somewhat confident” in their ability to detect fraud. That needs to change, and it needs to change right away. Our industry has thrived by providing products and services that root out bad transactions and detect fraud with minimal consumer friction. We continue to innovate new ways to authenticate consumers, apply new cloud technologies, machine learning, self-service portals and biometrics. Yet, the fraud issue still exists. It hasn’t gone away. How do we provide effective means to prevent fraud without inconveniencing everyone in the process? That’s the conundrum. Unfortunately, a silver bullet doesn’t exist. As much as we would like to build a system that can detect all fraud, eliminate all consumer friction, we can’t. We’re not there yet. As long as money has changed hands, as long as there are opportunities to steal, criminals will find the weak points – the soft spots. That said, we are making significant progress. Advances in technology and innovation help us bring new solutions to market more quickly, with more predictive power than ever, and the ability to help clients to turn these services on in days and weeks. So, what is Experian doing? We’ve been in the business of fraud detection and identity verification for more than 30 years. We’ve seen fraud patterns evolve over time, and our product portfolio evolves in lock-step to counter the newest fraud vectors. Synthetic identity fraud, loan stacking, counterfeit, identity theft; the specific fraud attacks may change but our solution stack counters each of those threats. We are on a continuous innovation path, and we need to be. Our consumer and small business databases are unmatched in the industry for quality and coverage, and that is an invaluable asset in the fight against fraud. It used to be that knowing something about a person was the same as authenticating that same person. That’s just not the case today. But, just because I may not be the only person who knows where I live, doesn’t mean that identity information is obsolete. It is incredibly valuable, just in different ways today. And that’s where our scientists come into their own, providing complex predictive solutions that utilize a plethora of data and insight to create the ultimate in predictive performance. We go beyond traditional fraud detection methods, such as knowledge-based authentication, to offer a custom mix of passive and active authentication solutions that improve security and the customer experience. You want the latest deep learning techniques? We have them. You want custom models scored in milliseconds alongside your existing data requests. We can do that. You want a mix of cloud deployment, dedicated hosted services and on-premise? We can do that too. We have more than 20 partners across the globe, creating the most comprehensive identity management network anywhere. We also have teams of experts across the world with the know how to combine Experian and partner expertise to craft a bespoke solution that is unrivaled in detection performance. The results speak for themselves: Experian analyzes more than a billion credit applications per year for fraud and identity, and we’ve helped our clients save more than $2 billion in annual fraud losses globally. CrossCore™, our fraud prevention and identity management platform, leverages the full breadth of Experian data as well as the data assets of our partners. We execute machine learning models on every decision to help improve the accuracy and speed with which decisions are made. We’ve seen CrossCore machine learning result in a more than 40 percent improvement in fraud detection compared to rules-based systems. Our certified partner community for CrossCore includes only the most reputable leaders in the fraud industry. We also understand the need to expand our data to cover those who may not be credit active. We have the largest and most unique sets of alternative credit data among the credit bureaus, that includes our Clarity Services and RentBureau divisions. This rich data helps our clients verify an individual’s identity, even if they have a thin credit file. The data also helps us determine a credit applicant’s ability to pay, so that consumers are empowered to pursue the opportunities that are right for them. And in the background, our models are constantly checking for signs of fraud, so that consumers and clients feel protected. Fraud prevention and identity management are built upon a foundation of trust, innovation and keeping the consumer at the heart of every decision. This is where I’m proud to say that Experian stands apart. We realize that criminals will continue to look for new ways to commit fraud, and we are continually striving to stay one step ahead of them. Through our unparalleled scale of data, partnerships and commitment to innovation, we will help businesses become more confident in their ability to recognize good people and transactions, provide great experiences, and protect against fraud.
Synthetic identities come from accounts held not by actual individuals, but by fabricated identities created to perpetrate fraud. It often starts with stealing a child’s Social Security number (SSN) and then blending fictitious and factual data, such as a name, a mailing address and a telephone number. What’s interesting is the increase in consumer awareness about synthetic identities. Previously, synthetic identity was a lender concern, often showing itself in delinquent accounts since the individual was fabricated. Consumers are becoming aware of synthetic ID fraud because of who the victims are — children. Based on findings from a recent Experian survey, the average age of child victims is only 12 years old. Children are attractive victims since fraud that uses their personal identifying information can go for years before being detected. I recently was interviewed by Forbes about the increase of synthetic identities being used to open auto loans and how your child’s SSN could be used to get a phony auto loan. The article provides a good overview of this growing concern for parents and lenders. A recent Javelin study found that more than 1 million children were victims of fraud. Most upsetting is that children are often betrayed by people close to them -- while only 7 percent of adults are victimized by someone they know, 60 percent of victims under 18 know the fraudster. Unfortunately, when families are in a tight spot financially they often resort to using their child’s SSN to create a clean credit record. Fraud is an issue we all must deal with — lenders, consumers and even minors — and the best course of action is to protect ourselves and our organizations.
Big Data is no longer a new concept. Once thought to be an overhyped buzzword, it now underpins and drives billions in dollars of revenue across nearly every industry. But there are still companies who are not fully leveraging the value of their big data and that’s a big problem. In a recent study, Experian and Forrester surveyed nearly 600 business executives in charge of enterprise risk, analytics, customer data and fraud management. The results were surprising: while 78% of organizations said they have made recent investments in advanced analytics, like the proverbial strategic plan sitting in a binder on a shelf, only 29% felt they were successfully using these investments to combine data sources to gather more insights. Moreover, 40% of respondents said they still rely on instinct and subjectivity when making decisions. While gut feeling and industry experience should be a part of your decision-making process, without data and models to verify or challenge your assumptions, you’re taking a big risk with bigger operations budgets and revenue targets. Meanwhile, customer habits and demands are quickly evolving beyond a fundamental level. The proliferation of mobile and online environments are driving a paradigm shift to omnichannel banking in the financial sector and with it, an expectation for a customized but also digitized customer experience. Financial institutions have to be ready to respond to and anticipate these changes to not only gain new customers but also retain current customers. Moreover, you can bet that your competition is already thinking about how they can respond to this shift and better leverage their data and analytics for increased customer acquisition and engagement, share of wallet and overall reach. According to a recent Accenture study, 79% of enterprise executives agree that companies that fail to embrace big data will lose their competitive position and could face extinction. What are you doing to help solve the business problem around big data and stay competitive in your company?
Federal legislation makes verifying an individual’s identity by scanning identity documents during onboarding legal in all 50 states Originally posted on Mitek blog The Making Online Banking Initiation Legal and Easy (MOBILE) Act officially became law on May 24, 2018, authorizing a national standard for banks to scan and retain information from driver’s licenses and identity cards as part of a customer online onboarding process, via smartphone or website. This bill, which was proposed in 2017 with bipartisan support, allows financial institutions to fully deploy mobile technology that can make digital account openings across all states seamless and cost efficient. The MOBILE Act also stipulates that the digital image would be destroyed after account opening to further ensure customer data security. As an additional security measure, section 213 of the act mandates an update to the system to confirm matches of names to social security numbers. “The additional security this process could add for online account origination was a key selling point with the Equifax data breach fresh on everyone’s minds,” Scott Sargent, of counsel in the law firm Baker Donelson’s financial service practice, recently commented on AmericanBanker.com. Read the full article here. Though digital banking and an online onboarding process has already been a best practice for financial institutions in recent years, the MOBILE Act officially overrules any potential state legislation that, up to this point, has not recognized digital images of identity documents as valid. The MOBILE Act states: “This bill authorizes a financial institution to record personal information from a scan, copy, or image of an individual’s driver’s license or personal identification card and store the information electronically when an individual initiates an online request to open an account or obtain a financial product. The financial institution may use the information for the purpose of verifying the authenticity of the driver’s license or identification card, verifying the identity of the individual, or complying with legal requirements.” Why adopt online banking? The recently passed MOBILE Act is a boon for both financial institutions and end users. The legislation: Enables and encourages financial institutions to meet their digital transformation goals Makes the process safe with digital ID verification capabilities and other security measures Reduces time, manual Know Your Customer (KYC) duties and costs to financial institutions for onboarding new customers Provides the convenient, on-demand experience that customers want and expect The facts: 61% of people use their mobile phone to carry out banking activity.1 77% of Americans have smartphones.2 50 million consumers who are unbanked or underbanked use smartphones.3 The MOBILE Act doesn’t require any regulatory implementation. Banks can access this real-time electronic process directly or through vendors. Read all you need to know about the MOBILE Act here. Find out more about a better way to manage fraud and identity services. References 1Mobile Ecosystem Forum, MEF Mobile Money Report (https://mobileecosystemforum.com/mobile-money-report/), Feb. 5, 2018. 2Pew Research Center, Mobile Fact Sheet (http://www.pewinternet.org/fact-sheet/mobile/), Jan. 30, 2017. 3The Federal Reserve System, Consumers and Mobile Financial Services 2015 (https://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201503.pdf), March 2015.
First-party fraud is an identity-centric risk that changes over time. And the fact that no one knows the true size of first-party fraud is not the problem. It’s a symptom. First-party fraud involves a person making financial commitments or defaulting on existing commitments using their own identity, a manipulated version of their own identity or a synthetic identity they control. With the identity owner involved, a critical piece of the puzzle is lost. Because fraud “treatments” tend to be all-or-nothing and rely on a victim, the consequences of applying traditional fraud strategies when first-party fraud is suspected can be too harsh and significantly damage the customer relationship. Without feedback from a victim, first-party fraud hides in plain sight — in credit losses. As a collective, we’ve created lots of subsets of losses that nibble around the edges of first-party fraud, and we focus on reducing those. But I can’t help thinking if we were really trying to solve first-party fraud, we would collectively be doing a better job of measuring it. As the saying goes, “If you can’t measure it, you can’t improve it.” Because behaviors exhibited during first-party fraud are difficult to distinguish from those of legitimate consumers who’ve encountered catastrophic life events, such as illness and unemployment, individual account performance isn’t typically a good measurement. First-party fraud is a person-level event rather than an account-level event and needs to be viewed as such. So why does first-party fraud slip through the cracks? Existing, third-party fraud prevention tools aren’t trained to detect it. Underwriting relies on a point-in-time assessment, leaving lenders blind to intentions that may change after booking. When first-party fraud occurs, the different organizations that suffer losses attach different names to it based on their account-level view. It’s hidden in credit losses, preventing you from identifying it for future analysis. As an industry, we aren’t going to be able to solve the problem of first-party fraud as long as three different organizations can look at an individual and declare, “Never pay!” “No. Bust-out!” “No! Charge-off!” So, what do we need to stop doing? Stop thinking that it’s a different problem based on when you enter the picture. Whether you opened an account five years ago or 5 minutes ago doesn’t change the problem. It’s still first-party fraud if the person who owns the identity is the one misusing it. Stop thinking that the financial performance of an account you maintain is the only relevant data. And what do we need to start doing? See and treat first-party fraud as a continuous Leverage machine learning techniques and robust data (including your own observations) to monitor for emerging risk over Apply multiple levels of treatments to respond and tighten controls/reduce exposure as risk Define first-party fraud using a broader set of elements beyond your individual observations.
Customer Identification Program (CIP) solution through CrossCore® Every day, I work closely with clients to reduce the negative side effects of fraud prevention. I hear the need for lower false-positive rates; maximum fraud detection in populations; and simple, streamlined verification processes. Lately, more conversations have turned toward ID verification needs for Customer Information Program (CIP) administration. As it turns out, barriers to growth, high customer friction and high costs dominate the CIP landscape. While the marketplace struggles to manage the impact of fraud prevention, CIP routinely disrupts more than 10 percent of new customer acquisitions. Internally at Experian, we talk about this as the biggest ID problem our customers aren’t solving. Think about this: The fight for business in the CIP space quickly turned to price, and price was defined by unit cost. But what’s the real cost? One of the dominant CIP solutions uses a series of hyperlinks to connect identity data. Every click is a new charge. Their website invites users to dig into the data — manually. Users keep digging, and they keep paying. And the challenges don’t stop there. Consider the data sources used for these solutions. The winners of the price fight built CIP solutions around credit bureau header data. What does that do for growth? If the identity wasn’t sufficiently verified when a credit report was pulled, does it make sense to go back to the same data source? Keep digging. Cha-ching, cha-ching. Right about now, you might be feeling like there’s some sleight of hand going on. The true cost of CIP administration is much more than a single unit price. It’s many units, manual effort, recycled data and frustrated customers — and it impacts far more clients than fraud prevention. CIP needs have moved far beyond the demand for a low-cost solution. We’re thrilled to be leading the move toward more robust data and decision capabilities to CIP through CrossCore®. With its open architecture and flexible decision structure, our CrossCore platform enables access to a diverse and robust set of data sources to meet these needs. CrossCore unites Experian data, client data and a growing list of available partner data to deliver an intelligent and cost-conscious approach to managing fraud and identity challenges. The next step will unify CIP administration, fraud analytics and a range of verification treatment options together on the CrossCore platform as well. Spoiler alert. We’ve already taken that step.
Although it’s hard to imagine, some synthetic identities are being used for purposes other than fraud. Here are 3 types of common synthetic identities and why they’re created: Bad — To circumvent lag times and delays in establishing a legitimate identity and data footprint. Worse — To “repair” credit, hoping to start again with a higher credit rating under a new, assumed identity. Worst — To commit fraud by opening various accounts with no intention of paying those debts or service fees. While all these synthetic identity types are detrimental to the ecosystem shared by consumers, institutions and service providers, they should be separated by type — guiding appropriate treatment. Learn more in our new white paper produced with Whitepages Pro, Fighting synthetic identity theft: getting beyond Social Security numbers. Download now>
The business case for identity verification and risk assessment tools is most compelling when it includes a broad range of both direct and indirect factors. Here are 3 indirect measures we suggest you consider: Customer experience improvement — With 72% of businesses focused on service, according to Forrester Research,* the value of reduced friction can’t be overstated Reputation and brand protection — The monetary cost of fraud losses can be high, but the impact on customer relationships and brand integrity can be even higher. Compliance — Noncompliance costs an average of 2.65 times more than investing in a technology-based compliance solution. Justifying investment in fraud prevention technology can be challenging. A business case built on the right data can pave the way to upgrading your identity verification and risk assessment technology. Learn more in our buyer\'s guide>
On May 11, 2018, financial institutions will be required to perform Customer Due Diligence routines for their legal entity customers, such as a corporation or limited liability company. Here are 3 facts that you should know about this upcoming rule: When validating ownership, financial institutions can accept what customers have provided unless they have a reason to believe otherwise. Some possible trigger events requiring review of beneficial ownership information for existing accounts include: change in ownership and law enforcement warrants or subpoenas. When collecting and updating beneficial ownership information, the financial institution must retain the original and updated information. While financial institutions are required to collect the same basic customer identification program information from business owners that is required from consumer customers, your current policies may not satisfy this new rule. Learn more
Identify your customers to spot fraud. It’s a simple concept, but it’s not so simple to do. In our 2018 Global Fraud and Identity Report, we found that consumers expect to be recognized and welcomed wherever and whenever they do business. Here are some other interesting findings regarding recognition and fraud: 66% of consumers surveyed appreciate seeing visible security when doing business online because it makes them feel protected. 75% of businesses want security measures that have little impact on consumers. More than half of businesses still rely on passwords as their top form of authentication. Even though you can’t see your customers face-to-face, the importance of being recognized can’t be overemphasized. How well are you recognizing your customers? Can you recognize your customers?
While it’s important to recognize synthetic identities when they knock on your door, it’s just as important to conduct regular portfolio checkups. Every circumstance has unique parameters, but the overarching steps necessary to mitigate fraud from synthetic IDs remain the same: Identify current and near-term exposure using targeted segmentation analysis. Apply technology that alerts you when identity data doesn’t add up. Differentiate fraudulent identities from those simply based on bad data. Review front- and back-end screening procedures until they satisfy best practices. Achieve a “single customer view” for all account holders across access channels — online, mobile, call center and face-to-face. With the right set of analytics and decisioning tools, you can reduce exposure to fraud and losses stemming from synthetic identity attacks at the beginning and across the Customer Life Cycle. Learn more
I recently sat down with Kathleen Peters, SVP and Head of Fraud and Identity, to discuss the state of fraud and identity, the pace of change in the space and her recent inclusion in the Top 100 influencers in Identity by One World Identity. ----------- Traci: Congratulations on being included on the Top 100 influencers list. What a nice honor. Kathleen: Yes, thank you. It is a nice honor and inspiring to be included among some great innovators in the industry. The list includes entrepreneurs to leaders of large organizations like us. It’s a nice mix across all facets of identity. T: Tell me about your role. How long have you been at Experian? K: I lead the team that defines the product strategy for our global fraud and ID portfolio. I’ve been with Experian just over four years, joining soon after we acquired 41st Parameter®. T: What was your first job? K: My first job out of college was with Motorola in Chicago. I was an electrical engineer, working on advanced cellphone technology. T: They were not able to keep up with the market? K: The entire industry was caught by the introduction of the iPhone. All the major cellphone companies were impacted — Nokia, Ericsson, Siemens and others. Talk about disrupting an industry. T: Yeah. These are great examples of how the disrupters have taken out the initial companies. Certainly, Motorola, Nokia, those companies. Even RIM Blackberry, which redefined the digital or cellular space, has all but disappeared. K: Yes, exactly. It was interesting to watch RIM Blackberry when they disrupted Motorola’s pager business. Motorola had a very robust pager line. Even then they had a two-way pager with a keyboard. They just missed the idea of mobile email completely. It’s really, really fascinating to look back now. T: Changing the subject a little, what motivates you to get out of bed in the morning? K: One of my favorite questions. I’m a very purpose-driven person. One of the things I really like about my role and one of the reasons I came to Experian in the first place is that I could see this huge potential within the company to combine offline and online identity information and transaction information to better recognize people and stop fraud. T: What do you see as the biggest threat to organizations today? K: I would have to say the pace of change. As we were just talking about, major industries can be disrupted seemingly overnight. We’re in the midst of a real digital transformation in how we live, how we work, how we share information and even how we share money. The threat to companies is twofold. One is the “friendly fire” threat, like the pace of change, disrupters to the market, new ways of doing things and keeping pace with that innovation. The second threat is that with digitization comes new types of security and fraud risks. Today, organizations need to be ever-vigilant about their security. T: How do you stay ahead of that pace of change? K: Well, my husband and I have lived in Silicon Valley since 1997. Technology and innovation are all around us. We read about it and we hear about it in the news. We engage with our neighbors and other people who we meet socially and within our networks. You can’t help but be immersed in it all the time. It certainly influences the way we go about our lives and how we think and act and engage as a family. We’re all technically curious. We have two kids, and our neighborhood high school, Homestead High, is the same high school Steve Jobs went to. It’s fun that way. T: Definitely. What are some of the most effective ways for businesses to combat the threat of fraud? K: I firmly believe that nowadays it all needs to start with identity. What we’ve found — and confirmed through research in our recent Global Fraud Report, plus conversations I’ve had with clients and analysts — is that if you can better recognize someone, you’ll go a long way to prevent fraud. And it does more than prevent fraud; it provides a better experience for the people you’re engaged with. Because once you recognize an individual, that initiates a trusted relationship between the two of you. Once people feel they’re in a trusted relationship, whether it’s a social relationship or a financial transaction, whatever the relationship is — once you feel trusted, you feel safe, you feel protected. And you’re more likely to want to engage again in the future. I believe the best thing organizations can do is take a multilayered approach to authenticating and identifying people upfront. There are so many ways to do this digitally without disrupting the consumer, and this is the best opportunity for businesses. If we collectively get that right, we’ll stop fraud. T: What are some of the things Experian is focusing on to help businesses stop fraud? K: We’ve focused on our CrossCore® platform. CrossCore is a common access and decisioning capability platform that allows the combining and layering of many different approaches — some active, some passive — to identify a customer in a transaction. You can incorporate things like biometrics and behavioral attributes. You can incorporate digital information about the device you’re engaging with. You can layer in online and offline identity information, like that from our Precise ID® product. CrossCore also enables you to layer in other digital attributes and alternative data such as email address, phone number and the validity of that phone number. CrossCore provides a great opportunity for us to showcase innovation, whether that comes from a third-party partner or even from our own Experian DataLabs. T: How significant do you see machine learning moving forward? K: Machine learning, it has all kinds of names, right? I think of machine learning, artificial intelligence, data robotics, parallel computing — all these things are related to what we used to call big data processing, but that’s not really the trendy term anymore. The point is that there is so much data today. There’s a wealth of data from all different sources, and as a society we’re producing it in exponential volumes. Having more and more and more data is not useful if you can’t derive insights from it. That’s why machine learning, augmented with human intervention or direction, is the best way forward, because there’s so much data out there available in the world now. No matter what problem we’re trying to solve, there’s a wealth of data we can amass, but we need to make sense of it. And the way to make sense of massive amounts of data in a reasonable amount of time is by using some sort of artificial intelligence, or machine learning. We’re going to see it in all kinds of applications. We already are today. So, while I think of machine learning as a generic term, I do think it’s going to be with us for a while to quickly compute and derive meaningful insights from the massive amounts of data all around us. T: Thanks, okay. Last question, and I hope a little fun. How would you describe yourself in one word? K: Curious. T: Ah, that’s a good choice. K: I am always curious. That’s why I love living where I live. It’s why I like working in technology. I’ve always wondered how things work, how we might improve on them, what’s under the hood. Why people make the decisions they do. How does someone come up with this? I’m always curious. T: Well, thank you for the time, and congrats again on being included in the Top 100 influencers in Identity.
It’s clear the digital marketplace is here to stay. Online activities among consumers reflect the increased adoption of digital commerce. In fact, recent findings from our 2018 Global Fraud and Identity Report show the top activity on mobile devices is online shopping, followed closely by personal banking. Consumers trust technology and, by proxy, the businesses that help enable it. It’s critical for organizations to continue to build trust online without disrupting the consumer experience. It’s the goal — and the responsibility — of businesses. Learn more
Experian® is honored to be an MRC Technology Award nominee. But we can’t win the MRC People’s Choice Award without your help! The annual MRC Technology Awards recognize the most elite solution providers making significant contributions in the fraud, payments and risk industries. CrossCore® is the first smart, open, plug-and-play platform for fraud and identity services. We know, and our clients agree, that it delivers a better way to modify strategies quickly, catch fraud faster, improve compliance and enhance the customer experience. Need further convincing? Here are the top 3 reasons you should vote for CrossCore. Reason 1: common access Manage your entire fraud and identity portfolio. Start immediately by turning on Experian services through a single integration. Connect to services quickly with a common, flexible API. Reason 2: open approach Control the data being used in decisions. CrossCore supports a best-in-class approach to managing a portfolio of services that work together in any combination — including Experian solutions, third-party services and client systems — delivering the level of confidence needed for each transaction. Reason 3: workflow decisioning Act quickly and adapt to new risks with built-in strategy design and workflow capabilities. You can precisely tailor strategies based on transaction type or risk threshold. Make changes dynamically, with no downtime. We hope you’ll vote for CrossCore as a better way to manage fraud prevention and identity services.
Global Fraud and Identity Report 2018 Customer recognition. Convenience. Trust. Fraud risk. We obtained input from more than 5,500 consumers and 500 businesses worldwide on these priorities for our Global Fraud and Identity Report 2018. Top takeaways include: Your customers expect you to protect them. Are you meeting this need? Spot fraud by recognizing your customers. Can you identify yours? While perfect fraud prevention shouldn\'t undermine customer happiness, we can\'t forget that fraud victims aren’t happy customers. Businesses recognize the importance of trust - and the need for technology to enable it. Most businesses tend to demonstrate suspicion when it comes to preventing fraud, following a route of detection rather than permission or trust. This leads to lost sales and damages that customer’s lifetime value. There’s a better approach. Read the full report>