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Friend or foe? Sophisticated criminals put a great deal of effort into creating convincing, verifiable personas (AKA synthetic identities). Once the fictional customer has embedded itself in your business, everything from the acquisition of financial instruments to healthcare benefits, utility services, and tax filings and refunds become vulnerable to synthetic identity fraud. Information attached to synthetic IDs can run several levels deep and be so complete that it includes public record data, credit information, documentary evidence and social media profiles that may even contain photo sets and historical details intended to deceive—all complicating your efforts to identify these fake customers before you do business with them. See real-world examples of how synthetic identity fraud is souring various markets – from auto and healthcare to financial services and public sector – in our tip sheet, Four common synthetic scenarios. Stopping synthetic ID fraud — at the door and thereafter. There are efforts underway in the market to collectively improve your ability to identify, shut down and prevent synthetic identities from entering your portfolio. This overall trend is great news for the future, but there are also near-term solutions you can apply to protect your business starting now. While it’s important to identify synthetic identities when they knock on your door, it’s just as important to conduct regular portfolio checkups to prevent negative impacts to your collections efforts. Every circumstance has its own unique parameters, but the overarching steps necessary to mitigate fraud from synthetic IDs remain the same: Identify current and near-term exposure using targeted segmentation analysis. Apply technology that alerts you when identity data doesn’t add up. Differentiate fraudulent identities from those simply based on bad data. Review front- and back-end screening procedures until they satisfy best practices. Achieve a “single view of the customer” for all account holders across access channels—online, mobile, call center and face-to-face. The right tools for the job. In addition to the steps mentioned above, stopping these fake customers from entering and then stealing from your organization isn’t easy—but with the right tools and strategies, it is possible. Here are a few of our top recommendations: Forensics Isolate and segment identities based on signals received during early account pathing, from both individuals and their device. For example, even sophisticated fraud networks can’t mimic natural per-device user interaction because these organizations work with hundreds or thousands of synthetic identities using just a few devices. It’s highly unlikely that multiple geographically separate account holders would share the same physical device. High-risk fraud scores Not all synthetic identity fraud manifests the same way. Using sophisticated logic and unique combinations of data, a high-risk fraud score looks at a consumer’s credit behavior and credit relationships over time to uncover previously undetectable risk. These scores are especially successful in detecting identities that are products of synthetic identity farms. And by targeting a specific data set and relationships, you can maintain a frictionless customer experience and reduce false positives. Analytics Use a solution that develops models of bad applicant behavior, then compares and scores your portfolio against these models. There isn’t a single rule for detecting fraudulent identities, but you can develop an informed set of rules and targeted models with the right service partner. Cross-referencing models designed to isolate high-risk identity theft cases, first-party or true-name fraud schemes, and synthetic identities can be accomplished in a decisioning strategy or via a custom model that incorporates the aggregate scores and attributes holistically. Synthetic identity detection rules These specialized rules consist of numerous conditions that evaluate a broad selection of consumer behaviors. When they occur in specific combinations, these behaviors indicate synthetic identity fraud. This broad-based approach provides a comprehensive evaluation of an identity to more effectively determine if it’s fabricated. It also helps reduce the incidence of inaccurately associating a real identity with a fictitious one, providing a better customer experience. Work streams Address synthetic identities confidently by applying analytics to work streams throughout the customer life cycle: Credit risk assessment Know Your Customer/Customer Identification Program checks Risk-based identity proofing and authentication Existing account management Manual reviews, investigations and charge-offs/collections activities Learn more about these tools and others that can help you mitigate synthetic identities in our white paper, Synthetic identities: getting real with customers. If your organization is like most, detecting SIDs hasn\'t been your top priority. So, there\'s no time to waste in preventing them from entering your portfolio. Criminals are highly motivated to innovate their approaches as rapidly as possible, and it’s important to implement a solution that addresses the continued rise of synthetic IDs from multiple engagement points. With the right set of analytics and decisioning tools, you can reduce exposure to fraud and losses stemming from synthetic identity attacks from the beginning and across the customer life cycle. We can help you detect and mitigate these fake customers before they become delinquent. Learn more

Published: July 15, 2019 by Guest Contributor

Synthetic identities come from accounts held not by actual individuals, but by fabricated identities created to perpetrate fraud. It often starts with stealing a child’s Social Security number (SSN) and then blending fictitious and factual data, such as a name, a mailing address and a telephone number. What’s interesting is the increase in consumer awareness about synthetic identities. Previously, synthetic identity was a lender concern, often showing itself in delinquent accounts since the individual was fabricated. Consumers are becoming aware of synthetic ID fraud because of who the victims are — children. Based on findings from a recent Experian survey, the average age of child victims is only 12 years old. Children are attractive victims since fraud that uses their personal identifying information can go for years before being detected. I recently was interviewed by Forbes about the increase of synthetic identities being used to open auto loans and how your child’s SSN could be used to get a phony auto loan. The article provides a good overview of this growing concern for parents and lenders. A recent Javelin study found that more than 1 million children were victims of fraud. Most upsetting is that children are often betrayed by people close to them -- while only 7 percent of adults are victimized by someone they know, 60 percent of victims under 18 know the fraudster. Unfortunately, when families are in a tight spot financially they often resort to using their child’s SSN to create a clean credit record. Fraud is an issue we all must deal with — lenders, consumers and even minors — and the best course of action is to protect ourselves and our organizations.

Published: November 2, 2018 by Chris Ryan

Although it’s hard to imagine, some synthetic identities are being used for purposes other than fraud. Here are 3 types of common synthetic identities and why they’re created: Bad — To circumvent lag times and delays in establishing a legitimate identity and data footprint. Worse — To “repair” credit, hoping to start again with a higher credit rating under a new, assumed identity. Worst — To commit fraud by opening various accounts with no intention of paying those debts or service fees. While all these synthetic identity types are detrimental to the ecosystem shared by consumers, institutions and service providers, they should be separated by type — guiding appropriate treatment. Learn more in our new white paper produced with Whitepages Pro, Fighting synthetic identity theft: getting beyond Social Security numbers. Download now>

Published: June 18, 2018 by Guest Contributor

While it’s important to recognize synthetic identities when they knock on your door, it’s just as important to conduct regular portfolio checkups. Every circumstance has unique parameters, but the overarching steps necessary to mitigate fraud from synthetic IDs remain the same: Identify current and near-term exposure using targeted segmentation analysis. Apply technology that alerts you when identity data doesn’t add up. Differentiate fraudulent identities from those simply based on bad data. Review front- and back-end screening procedures until they satisfy best practices. Achieve a “single customer view” for all account holders across access channels — online, mobile, call center and face-to-face. With the right set of analytics and decisioning tools, you can reduce exposure to fraud and losses stemming from synthetic identity attacks at the beginning and across the Customer Life Cycle. Learn more

Published: March 15, 2018 by Guest Contributor

Traditional verification and validation parameters alone are not enough to stop identity fraud. Fortunately, there are many emerging trends and best practices for modern fraud and identity strategies: Applying right-sized fraud and identity proofing solutions to reduce user friction and manage fraud risk appropriately. Maintaining a universal user view by employing diverse breadth and depth of data assets and applied analytics. Expanding the user view through a blended ecosystem by collaborating with vendors, peer agencies, and partners in identity and fraud management. The future of identity proofing is more than just verifying individual identities. Check out our tip sheet linked below for more strategies. Modernize your fraud and identity strategies>

Published: December 7, 2017 by Guest Contributor

Experian on the State of Identity podcast In today’s environment, any conversation on the identity management industry needs to include some mention of synthetic identity risk. The fact is, it’s top of mind for almost everyone. Institutions are trying to scope their risk level and identify losses, while service providers are innovating ways to solve the problem. Even consumers are starting to understand the term, albeit via a local newscast designed to scare the heck out of them. With all this in mind, I was very happy to be invited to speak with Cameron D’Ambrosi at One World Identity (OWI) on the State of Identity podcast, focusing on synthetic identity fraud. Our discussion focused on some of the unique findings and recommended best practices highlighted in our recently published white paper on the subject, Synthetic identities: getting real with customers. Additionally, we discussed how a lack of agreement on the definition and size of the synthetic identity problem further complicates the issue. This all stems from inconsistent loss reporting, a lack of confirmable victims and an absence of an exact definition of a synthetic identity to begin with. Discussions must continue to better align us all. I certainly appreciate that OWI dedicated the podcast to this subject. And I hope listeners take away a few helpful points that can assist them in their organization’s efforts to better identify synthetic identities, reduce financial losses and minimize reputation risks.

Published: November 21, 2017 by Keir Breitenfeld

The data to create synthetic identities is available. And the marketplace to exchange and monetize that data is expanding rapidly. The fact that hundreds of millions of names, addresses, dates of birth, and Social Security numbers (SSNs) have been breached in the last year alone, provides an easy path for criminals to surgically target new combinations of data. Armed with an understanding of the actual associations of these personally identifiable information (PII) elements, fraudsters can better navigate the path to perpetrate identity theft, identity manipulation, or synthetic identity fraud schemes on a grand scale. Using information such as birth dates and addresses in combination with Social Security numbers, criminals can target new combinations of data to yield better results with lower risk of detection. Some examples of this would be: identity theft, existing account takeovers, or the deconstruction and reconstruction of those PII elements to better create effective synthetic identities. Experian has continued to evolve and innovate against fraud risks and attacks with an understanding of attack rates, vectors, and the shifting landscape in data availability and security. In doing so, we’ve historically operated under the assumption that all PII is already compromised in some way or is easily done so. Because of this, we employ a layered approach, providing a more holistic view of an identity and the devices that are used over time by that identity. Relying solely on PII to validate and verify an identity is simply unwise and ineffective in this era of data compromise. We strive to continuously cultivate the broadest and most in-depth set of traditional, innovative and alternative data assets available. To do this, we must enable the integration of diverse identity attributes and intelligence to balance risk, while maintaining a positive customer experience. It’s been quite some time since the use of basic PII verification alone has been predictive of identity risk or confidence.  Instead, validation and verification is founded in the ongoing definition and association of identities, the devices commonly used by those individuals, and the historical trends in their behavior. Download our newest White Paper, Synthetic Identities: Getting real with customers, for an in-depth Experian perspective on this increasingly significant fraud risk.

Published: November 1, 2017 by Keir Breitenfeld

Synthetic identity fraud is on the rise across financial services, ecommerce, public sector, health and utilities markets. The long-term impact of synthetic identity remains to be seen and will hinge largely upon forthcoming efforts across the identity ecosystem made up of service providers, institutions and agencies, data aggregators and consumers themselves. Making measurement more challenging is the fact that much of the assumed and confirmed losses are associated with credit risk and charge offs, and lack of common and consistent definitions and confirmation criteria. Here are some estimates on the scope of the problem: Losses due to synthetic identity fraud are projected to reach more than $800 million in 2017.* Average loss per account is more than $10,000.* U.S. synthetic credit card fraud is estimated to reach $1.257 billion in 2020.* As with most fraud, there is no miracle cure. But there are best practices, and topping that list is addressing both front- and back-end controls within your organization. Synthetic identity fraud webinar> *Aite Research Group

Published: October 26, 2017 by Guest Contributor

Mitigating synthetic identities Synthetic identity fraud is an epidemic that does more than negatively affect portfolio performance. It can hurt your reputation as a trusted organization. Here is our suggested 4-pronged approach that will help you mitigate this type of fraud: Identify how much you could lose or are losing today to synthetic fraud. Review and analyze your identity screening operational processes and procedures. Incorporate data, analytics and cutting-edge tools to enable fraud detection through consumer authentication. Analyze your portfolio data quality as reported to credit reporting agencies. Reduce synthetic identity fraud losses through a multi-layer methodology design that combats both the rise in synthetic identity creation and use in fraud schemes. Mitigating synthetic identity fraud>  

Published: June 22, 2017 by Guest Contributor

The creation of synthetic identities (synthetic id) relies upon an ecosystem of institutions, data aggregators, credit reporting agencies and consumers. All of which are exploited by an online and mobile-driven market, along with an increase in data breaches and dark web sharing. It’s a real and growing problem that’s impacting all markets. With significant focus on new customer acquisition and particular attention being paid to underbanked, emerging, and new-to-country consumers, this poses a large threat to your onboarding and customer management policies, in addition to overall profitability. Synthetic identity fraud is an epidemic that does more than negatively affect portfolio performance. It can hurt your reputation as a trusted organization and expose institutions, like yours, as paths of lesser resistance for fraudsters to use in the creation and farming of synthetic identities. Here is a suggested four-pronged approach to mitigate this type of fraud: The first step is knowing your risk exposure to synthetic identity fraud. Identify how much you could lose or are losing today using a targeted segmentation analysis to examine portfolios or customer populations. Next, review your front- and back-end identity screening operational processes and procedures and analyze that information to ensure you have industry best practices, procedures and verification tools deployed. Then incorporate data, analytics and some of the industry’s cutting edge tools. This enables you to perform targeted consumer authentication and identify opportunities to better capture the majority of fraud and operational waste. Lastly, ensure your organization is part of the solution – not the problem. Analyze your portfolio data quality as reported to credit reporting agencies and then minimize your exposure to negative compliance audit results and reputational risk. Our fraud and identity management consultants can help you reduce synthetic identity fraud losses through a multilayer methodology design that combats the rise in synthetic identity creation and use in fraud schemes.

Published: June 18, 2017 by Keir Breitenfeld

Part four in our series on Insights from Vision 2016 fraud and identity track It was a true honor to present alongside Experian fraud consultant Chris Danese and Barbara Simcox of Turnkey Risk Solutions in the synthetic and first-party fraud session at Vision 2016. Chris and Barbara, two individuals who have been fighting fraud for more than 25 years, kicked off the session with their definition of first-party versus third-party fraud trends and shared an actual case study of a first-party fraud scheme. The combination of the qualitative case study overlaid with quantitative data mining and link analysis debunked many myths surrounding the identification of first-party fraud and emphasized best practices for confidently differentiating first-party, first-pay-default and synthetic fraud schemes. Following these two passionate fraud fighters was a bit intimidating, but I was excited to discuss the different attributes included in first-party fraud models and how they can be impacted by the types of data going into the specific model. There were two big “takeaways” from this session for me and many others in the room. First, it is essential to use the correct analytical tools to find and manage true first-party fraud risk successfully. Using a credit score to identify true fraud risk categorically underperforms. BustOut ScoreSM or other fraud risk scores have a much higher ability to assess true fraud risk. Second is the need to for a uniform first-party fraud bust-out definition so information can be better shared. By the end of the session, I was struck by how much diversity there is among institutions and their approach to combating fraud. From capturing losses to working cases, the approaches were as unique as the individuals in attendance This session was both educational and inspirational. I am optimistic about the future and look forward to seeing how our clients continue to fight first-party fraud.

Published: June 14, 2016 by Kyle Hinsz

This article first appeared in Baseline Magazine Since it is possible for cyber-criminals to create a synthetic person, businesses must be able to differentiate between synthetic and true-party identities. Children often make up imaginary friends and have a way of making them come to life. They may come over to play, go on vacation with you and have sleepover parties. As a parent, you know they don’t really exist, but you play along anyway. Think of synthetic identities like imaginary friends. Unfortunately, some criminals create imaginary identities for nefarious reasons, so the innocence associated with imaginary friends is quickly lost. Fraudsters combine and manipulate real consumer data with fictitious demographic information to create a “new” or “synthetic” individual. Once the synthetic person is “born,” fraudsters create a financial life and social history that mirrors true-party behaviors. The similarities in financial activities make it difficult to detect good from bad and real from synthetic. There really is no difference in the world of automated transaction processing between you and a synthetic identity. Often the synthetic “person” is viewed as a thin or shallow file consumer— perhaps a millennial. I have a hard time remembering all of my own passwords, so how do organized “synthetic schemes” keep all the information usable and together across hundreds of accounts? Our data scientists have found that information is often shared from identity to identity and account to account. For instance, perhaps synthetic criminals are using the same or similar passwords or email addresses across products and accounts in your portfolio. Or, perhaps physical address and phone records have cross-functional similarities. The algorithms and sciences are much more complex, but this simplifies how we are able to link data, analytics, strategies and scores. Identifying the Business Impact of Synthetic-Identity Fraud Most industry professionals look at synthetic-identity fraud as a relatively new fraud threat. The real risk runs much deeper in an organization than just operational expense and fraud loss dollars. Does your fraud strategy include looking at all types of risk, compliance reporting, and how processes affect the customer experience? To identify the overall impact synthetic identities can have on your institution, you should start asking: Are you truly complying with \"Know Your Customer\" (KYC) regulations when a synthetic account exists in your active portfolio? Does your written \"Customer Identification Program\" (CIP) include or exclude synthetic identities? Should you be reporting this suspicious activity to the compliance officer (or department) and submitting a suspicious activity report (SAR)? Should you charge off synthetic accounts as credit or fraud losses? Which department should be the owner of suspected synthetic accounts: Credit Risk, Collections or Fraud? Do you have run any anti-money laundering (AML) risk when participating in money movements and transfers? Depending on your answers to the above questions, you may be incurring potential risks in the policies and procedures of synthetic identity treatment, operational readiness and training practices. Since it is possible to create a synthetic person, businesses must be able to differentiate between synthetic and true-party identities, just as parents need to differentiate between their child\'s real and imaginary friends.

Published: May 10, 2016 by Guest Contributor

Customer Experience during the holiday shopping season During the holidays, consumers transact at a much greater rate than any other time of the year. Many risk-management departments respond by loosening the reins on their decision engines to improve the customer experience — and to ensure that this spike does not trigger a response that would impede a holiday shopper’s desire to grab one more stocking stuffer or a gift for a last-minute guest. As a result, it also is the busy season for fraudsters, and they use this act of goodwill toward your customers to improve their criminal enterprise. Ultimately, you are tasked with providing a great customer experience to your real customers while eliminating any synthetic ones. Recent data breaches resulted in large quantities of personally identifiable information that thieves can use to create synthetic identities being published on the Dark Web. As this data is related to real consumers, it can be difficult for your identity-authentication solution to determine that these identities have been compromised or fabricated, enabling fraudsters to open accounts with your organization. Experian’s Identity Element Network™ can help you determine when synthetic identities are at work within your business. It evaluates nearly 300 data-element combinations to determine if certain elements appear in cyberspace frequently or are being used in combination with data not consistent with your customer’s identity. This proven resource helps you manage fraud across the Customer Life Cycle and hinder the damage that identity thieves cause. Identity Element Network examines a vast attribute repository that grows by more than 2 million transactions each day, revealing up-to-date fraud threats associated with inconsistent or high-risk use of personal identity elements. Our goal is to provide the comfort of knowing that you are transacting with your real customers. Don’t get left in the cold this holiday season — fraudsters are looking for opportunities to take advantage of you and your customers. Contact your Experian account executive to learn how Identity Element Network can help make sure you are not letting fraudsters exploit the customer experience intended for your real customers. Learn more about the delicate balance between customer and criminal by viewing our fraud e-book.

Published: December 7, 2015 by Roger Bouvier

By: Ken Pruett I want to touch a bit on some of the third party fraud scenarios that are often top of mind with our customers: identity theft; synthetic identities; and account takeover. Identity Theft Identity theft usually occurs during the acquisition stage of the customer life cycle. Simply put, identity theft is the use of stolen identity information to fraudulently open up a new account.  These accounts do not have to be just credit card related. For example, there are instances of people using others identities to open up wireless phone and utilities accounts Recent fraud trends show this type of fraud is on the rise again after a decrease over the past several years.  A recent Experian study found that people who have better credit scores are more likely to have their identity stolen than those with very poor credit scores. It does seem logical that fraudsters would likely opt to steal an identity from someone with higher credit limits and available purchasing power.  This type of fraud gets the majority of media attention because it is the consumer who is often the victim (as opposed to a major corporation). Fraud changes over time and recent findings show that looking at data from a historical perspective is a good way to help prevent identity theft.  For example, if you see a phone number being used by multiple parties, this could be an indicator of a fraud ring in action.  Using these types of data elements can make your fraud models much more predictive and reduce your fraud referral rates. Synthetic Identities Synthetic Identities are another acquisition fraud problem.  It is similar to identity theft, but the information used is fictitious in nature.  The fraud perpetrator may be taking pieces of information from a variety of parties to create a new identity.  Trade lines may be purchased from companies who act as middle men between good consumers with good credit and perpetrators who creating new identities.   This strategy allows the fraud perpetrator to quickly create a fictitious identity that looks like a real person with an active and good credit history. Most of the trade lines will be for authorized users only.  The perpetrator opens up a variety of accounts in a short period of time using the trade lines. When creditors try to collect, they can’t find the account owners because they never existed.  As Heather Grover mentioned in her blog, this fraud has leveled off in some areas and even decreased in others, but is probably still worth keeping an eye on.  One concern on which to focus especially is that these identities are sometimes used for bust out fraud. The best approach to predicting this type of fraud is using strong fraud models that incorporate a variety of non-credit and credit variables in the model development process.  These models look beyond the basic validation and verification of identity elements (such as name, address, and social security number), by leveraging additional attributes associated with a holistic identity -- such as inconsistent use of those identity elements. Account Takeover Another type of fraud that occurs during the account management period of the customer life cycle is account takeover fraud.  This type of fraud occurs when an individual uses a variety of methods to take over an account of another individual. This may be accomplished by changing online passwords, changing an address or even adding themselves as an authorized user to a credit card. Some customers have tools in place to try to prevent this, but social networking sites are making it easier to obtain personal information for many consumers.  For example, a person may have been asked to provide the answer to a challenge question such as the name of their high school as a means to properly identify them before gaining access to a banking account.  Today, this piece of information is often readily available on social networking sites making it easier for the fraud perpetrators to defeat these types of tools. It may be more useful to use out of wallet, or knowledge-based authentication and challenge tools that dynamically generate questions based on credit or public record data to avoid this type of fraud.  

Published: April 5, 2010 by Guest Contributor

By: Heather Grover In my previous blog, I covered top of mind issues that our clients are challenged with related to their risk based authentication efforts and fraud account management. My goal in this blog is to share many of the specific fraud trends we have seen in recent months, as well as those that you – our clients and the industry as a whole – are experiencing.  Management of risk and strategies to minimize fraud is on your mind. 1. Migration of fraud from Internet to call centers - and back again. Channel specific fraud is nothing new. Criminals prefer non-face-to-face channels because they can preserve anonymity, while increasing their number of attempts. The Internet has been long considered a risky channel, because many organizations have built defenses around transaction velocity checks, IP address matching and other tools. Once fraudsters were unable to pass through this channel, the call center became the new target, and path of least resistance. Not surprisingly, once the industry began to address the call center, fraud began to migrate, yet again. Increasingly we hear that the interception and compromise of online credentials due to keystroke loggers and other malware is on the rise. 2. Small business fraud on the rise. As the industry has built defenses in their consumer business, fraudsters have again migrated -- this time to commercial products. Historically, small business has not been a target for fraud, which is changing. We see and hear that, while similar to consumer fraud in many ways, small business fraud is often more difficult to detect many times due to “shell businesses” that are established. 3. Synthetic ID becoming less of an issue.  As lenders tighten their criteria, not only are they turning down those less likely to pay, but their higher standards are likely affecting Synthetic ID fraud, which many times creates identities with similar characteristics that mirror “thin file” consumers. 4. Family fraud continues. We have seen consumers using the identities of members of their family in an attempt to gain and draw down credit. These occurrences are nothing new, but   sadly this continues in the current economic environment. Desperate parents use their children’s identities to apply for new credit, or other family may use an elderly person’s dormant accounts with a goal of finding a short term lifeline in a bad credit situation. 5. Fraud increasing from specific geographic regions. Some areas are notorious for perpetrating fraud – not too long ago it was Nigeria and Russia. We have seen and are hearing that the new hot spots are Vietnam and other Eastern Europe countries that neighbor Russia. 6. Falsely claiming fraud. There has been an increase of consumers who claim fraud to avoid an account going into delinquency. Given the poor state of many consumers credit status, this pattern is not unexpected. The challenge many clients face is the limited ability to detect this occurrence. As a result, many clients are seeing an increase in fraud rates. This misclassification is masking what should be bad debt.  

Published: August 30, 2009 by Guest Contributor

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