
In this article…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at nisl nunc. Sed et nunc a erat vestibulum faucibus. Sed fermentum placerat mi aliquet vulputate. In hac habitasse platea dictumst. Maecenas ante dolor, venenatis vitae neque pulvinar, gravida gravida quam. Phasellus tempor rhoncus ante, ac viverra justo scelerisque at. Sed sollicitudin elit vitae est lobortis luctus. Mauris vel ex at metus cursus vestibulum lobortis cursus quam. Donec egestas cursus ex quis molestie. Mauris vel porttitor sapien. Curabitur tempor velit nulla, in tempor enim lacinia vitae. Sed cursus nunc nec auctor aliquam. Morbi fermentum, nisl nec pulvinar dapibus, lectus justo commodo lectus, eu interdum dolor metus et risus. Vivamus bibendum dolor tellus, ut efficitur nibh porttitor nec.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas facilisis pellentesque urna, et porta risus ornare id. Morbi augue sem, finibus quis turpis vitae, lobortis malesuada erat. Nullam vehicula rutrum urna et rutrum. Mauris convallis ac quam eget ornare. Nunc pellentesque risus dapibus nibh auctor tempor. Nulla neque tortor, feugiat in aliquet eget, tempus eget justo. Praesent vehicula aliquet tellus, ac bibendum tortor ullamcorper sit amet. Pellentesque tempus lacus eget aliquet euismod. Nam quis sapien metus. Nam eu interdum orci. Sed consequat, lectus quis interdum placerat, purus leo venenatis mi, ut ullamcorper dui lorem sit amet nunc. Donec semper suscipit quam eu blandit. Sed quis maximus metus. Nullam efficitur efficitur viverra. Curabitur egestas eu arcu in cursus.
H1
H2
H3
H4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum dapibus ullamcorper ex, sed congue massa. Duis at fringilla nisi. Aenean eu nibh vitae quam auctor ultrices. Donec consequat mattis viverra. Morbi sed egestas ante. Vivamus ornare nulla sapien. Integer mollis semper egestas. Cras vehicula erat eu ligula commodo vestibulum. Fusce at pulvinar urna, ut iaculis eros. Pellentesque volutpat leo non dui aliquet, sagittis auctor tellus accumsan. Curabitur nibh mauris, placerat sed pulvinar in, ullamcorper non nunc. Praesent id imperdiet lorem.
H5
Curabitur id purus est. Fusce porttitor tortor ut ante volutpat egestas. Quisque imperdiet lobortis justo, ac vulputate eros imperdiet ut. Phasellus erat urna, pulvinar id turpis sit amet, aliquet dictum metus. Fusce et dapibus ipsum, at lacinia purus. Vestibulum euismod lectus quis ex porta, eget elementum elit fermentum. Sed semper convallis urna, at ultrices nibh euismod eu. Cras ultrices sem quis arcu fermentum viverra. Nullam hendrerit venenatis orci, id dictum leo elementum et. Sed mattis facilisis lectus ac laoreet. Nam a turpis mattis, egestas augue eu, faucibus ex. Integer pulvinar ut risus id auctor. Sed in mauris convallis, interdum mi non, sodales lorem. Praesent dignissim libero ligula, eu mattis nibh convallis a. Nunc pulvinar venenatis leo, ac rhoncus eros euismod sed. Quisque vulputate faucibus elit, vitae varius arcu congue et.
Ut convallis cursus dictum. In hac habitasse platea dictumst. Ut eleifend eget erat vitae tempor. Nam tempus pulvinar dui, ac auctor augue pharetra nec. Sed magna augue, interdum a gravida ac, lacinia quis erat. Pellentesque fermentum in enim at tempor. Proin suscipit, odio ut lobortis semper, est dolor maximus elit, ac fringilla lorem ex eu mauris.
- Phasellus vitae elit et dui fermentum ornare. Vestibulum non odio nec nulla accumsan feugiat nec eu nibh. Cras tincidunt sem sed lacinia mollis. Vivamus augue justo, placerat vel euismod vitae, feugiat at sapien. Maecenas sed blandit dolor. Maecenas vel mauris arcu. Morbi id ligula congue, feugiat nisl nec, vulputate purus. Nunc nec aliquet tortor. Maecenas interdum lectus a hendrerit tristique. Ut sit amet feugiat velit.
- Test
- Yes

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was a crazy ride, I believe there was a silver lining – at least for marketers at OEMs, agencies, and large dealer groups, who are tasked with advertising to consumers. I’ll explain more in a minute. First, let’s very briefly recap some trends we’ve recently experienced: Auto dealerships shut down showrooms to in-person shoppers Chip shortages paralyzed new vehicle manufacturing (and are ongoing) Shoppers rapidly shifted to online car shopping (and buying) Pre-owned vehicle sales went through the roof (and remain high) Streaming services went wild, and consumers continue to devour content Marketers shifted focus to more digital marketing to meet consumer demand So, the silver lining? Auto marketers certainly had to take a crash course in the new consumer buying journey. One result was an appreciation for the complexities of digital experiences and a new understanding of unique consumer behaviors and preferences. Here are a few things marketers learned: Consumers want to feel connected to their preferred brand(s) They want to be in charge of their shopping and buying journey Consumers want transparency and honesty from their brand (and dealer) They want the information they are looking for to be both instantly available and on their preferred devices Consumers want time to make a decision Before the pandemic, research revealed that about 88% of prospective car buyers researched options online before stepping into a dealership, and 60% of shoppers spent six or more months on their search, with up to 24 marketing touchpoints along the way.1 So, how do marketers ensure their advertising appears, front and center, for all these touchpoints? Today, the challenge for auto marketers is to stay on top of the consumer’s needs and be there when they are “looking or hearing” their message. This includes creating relevant messages across all media, including social, email, text, web, direct mail, Connected TV, linear, and Addressable TV channels. And don’t forget, consumers have multiple devices now, so it’s even harder for your message to “find them.” During their auto buying journey, consumers are a moving target! To succeed in today’s new world, auto marketers need to rely heavily on data insights that enable them to send targeted, relevant messages exactly where the consumer wants them. Is this even possible? In a word, yes. We’ve published a resource for auto marketers To help marketers stay on top of the latest data science trends and the insights this data produces, we’ve written, Using Data Insights to Drive Measurable OEM Marketing Strategies. We discuss the new consumer buying journey, the explosion of personal devices, the latest in data-driven insights, the increase in media channels, and how to best target, activate, and measure marketing campaigns while optimizing spend. We cover five areas that we believe auto marketers need to focus on to be successful: Identity: Learn the importance of linking fragmented data across channels, platforms, and devices to build unified customer profiles that enable a multi-channel customer experience. Insights: Understand how applying data insights can help make more strategic and effective marketing decisions regarding your audiences, channels, messaging, and goals. Audiences: Read about the value of leveraging automotive, predictive, and lifestyle data to build precisely segmented audiences for every marketing campaign. Activation: Learn how you can leverage our relationship with more than 100 media partners and digital platforms to launch and optimize your marketing campaigns across all channels. Measurement: Read about the importance of accurate measurement and determining the ROI of your online and offline campaigns to gain actionable insights for future campaigns. Get started by reading a complimentary copy of Using Data Insights to Drive Measurable OEM Marketing Strategies. Learn more about Experian's OEM marketing solutions. https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/10/why-automotive-marketing-is-changing-and-how-to-meet-the-demand/?sh=16d583c9a3dd

We’ve listened to user requests and created a mobile app that offers a quick and simple way to scan (or enter) a VIN to view AutoCheck Vehicle History Reports (VHRs)! Along with our recently launched AutoCheck Member site, the mobile app continues our efforts to make information and insights easy to access. With AutoCheck VHRs, you can: • Better manage risk and confidently buy and sell the right vehicles • Make more strategic decisions when stocking the right inventory • Have the right combination of information and insights to more strategically market to consumers With the new mobile app and re-designed member site, AutoCheck makes staying informed easier than ever by putting AutoCheck at your fingertips on your mobile device. Leave your notepad on your desk when appraising a trade, and simply scan a VIN to view the VHR instantly. How to get started The AutoCheck mobile app is available for AutoCheck members using Android or Apple phones/tablets. Simply download the app to see how easy it is to access vehicle history reports. Quickly use the app during trade appraisals to pull a VHR on the spot! You can also use the app to quickly scan a VIN, eliminating the possibility of incorrectly “typing” in the wrong VIN. The full VHR is optimized to be easy to read on your mobile device, giving you all the necessary information to make a good acquisition decision. The AutoCheck mobile app also offers members access to a report history to quickly review past vehicle reports you have run. Did you know? AutoCheck has data from over 95% of U.S. auction houses with 99.82% manufacturer coverage of open recall data for vehicles on the road Experian aggregates and analyzes tens of thousands of distinct accident sources; many provided only to AutoCheck We’re the only VHR provider integrated on all the top consumer vehicle shopping sites In this short video, you will see sample mobile and tablet screens including how to enter or scan a VIN, view a Vehicle History Report, and learn how to see recently run VHRs. How AutoCheck can help improve your business You may also be interested in learning how AutoCheck VHRs can improve your business by reading Vehicle Detail Pages with a Free VHR Have Higher Lead and Sale Conversion Rates or how we helped a large insurance company better manage risk in our case study, LexisNexis Helps Manage Risk for National Insurance Company. For dealers interested in learning more about the benefits of becoming an AutoCheck subscriber, contact us today!

Experian recently announced Experian Identity and published an advertorial in American Banker outlining the integrated approach to identity that recognizes the full breadth of the company’s authoritative data solutions that help businesses better connect with their consumers in more personalized, meaningful and secure ways. The efforts address the rapidly changing definition and landscape of identity and take on the importance and needs for identity which span across the entire customer journey. From marketing to a specific consumer’s needs, to facilitating a friction-right customer experience, to protecting personal information. As such, there’s a gap for single-partner providers to help businesses navigate this change, while also putting the needs of the consumer first. “Identity data sets are constantly growing with inputs from new interactions. Many future sources of data have yet to be even conceived or developed,” said Kathleen Peters, Chief Innovation Officer, Experian Decision Analytics. “Staying ahead of the identity market curve is vital, and it requires building and continually evolving an enterprise-scale identity solution that interconnects with your own unique data and systems to create attribute-rich profiles of your customers that work across any identity application. That’s Experian Identity.” Experian Identity underscores the need businesses have to respond to increasing identity needs with interconnected, scalable technology, products and services that optimize the consumer experience. While the integrated approach announcement is new, the capability is not. Experian has been trusted for decades to secure individuals’ identity around the most important decisions in their lives – think purchasing a car or home, being identified at the doctor’s office, and more. As such, consumers remain at the center of every action. Experian Identity offers identity resolution, verification, authentication and protection, and fraud management solutions that include first- and third-party fraud, account takeover, credit card verification, identity resolution and restoration, risk-based authentication, synthetic identity protection and more. Additionally, we’ve included a special blog post introducing Experian’s identity capabilities from Kathleen Peters on the Experian Global News Blog and additional coverage. Stay tuned for more updates. Experian Global News Blog – Making Identities Personal: Experian Helps Businesses Build Consumer Trust American Banker – Making Identities Personal: Building Trust and Differentiating Your Brand Experian White Paper – Making Identities Personal For more information about Experian Identity, visit www.experian.com/identity-solutions.


