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As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more
As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report
Crises come in many forms, without warning, and can be devastating for any size business. A company’s ability to manage crises, specifically with a crisis response notification plan, directly impacts consumers’ trust and perception of their brand. In today’s digital world, consumers are more informed than ever before and consumer trust is what keeps businesses afloat. If that trust is broken or their needs are not met, consumers will take their business elsewhere. Companies cannot afford to lose customers. Research from Frederick Reichheld of Bain & Company, the inventor of the Net Promoter Score, shows that increasing customer retention rates by 5 percent increases profits by 25 percent.[1] When a crisis occurs, 90 percent of consumers are more forgiving of companies that have a response plan in place.[2] Despite that information, 51 percent of companies admit to not having a crisis response notification plan.[3] While crisis communication can be fairly reactive, it helps to have a crisis communication plan in place to make the process easier. Experian Crisis Response Management features a notification system, call center deployment, and crisis specialists to help companies build trust and confidence knowing that their consumers will be taken care of, which breeds customer loyalty. Our team of experts can help you develop a crisis response notification plan to reach out to your customers during any type of crisis. Here are five key steps to developing an effective crisis response notification plan Step 1: Define Your Objective Before you begin, you must first set a clear goal for your plan. This objective should include what the plan should accomplish, when the plan should be executed, and who needs access to the information being shared. For example, “This plan creates a communication structure with external stakeholders in the event of a crisis that affects the reputation of the company.” Step 2: Create a Contact List To ensure the crisis is well-managed, it’s important that all stakeholders are kept informed. Create a contact list of all employees, customers, users, partners, investors, media outlets, the government, and social media followers. Determine the best method of contact for each of these stakeholders (i.e., print mail, email, phone call, etc.) and include that in the contact list document. Step 3: Determine an Information Sharing Structure Depending on where a crisis originates and the threat level of the crisis, protocols may differ by scenario. To avoid confusion, form a hierarchy outlining how information should be shared within the company. Your hierarchy may begin with notifying the CEO, followed by the head of public relations or CTO. The plan needs to define what information should immediately be disclosed to each individual or team in the hierarchy, such as the source of the crisis and the protocols in place to handle the situation. Step 4: Prepare for Possible Questions and Concerns Customers will want answers and if you are not the one supplying them, they will search elsewhere to uncover the truth. Create a running fact sheet that documents the known information of the situation. This helps to prevent rumors or misinterpretations from spreading to media outlets, keeps all responses in alignment, and makes it easier to field customer questions. Step 5: Assess Your Risks Identify the risks you might face under each plan so that, if it does backfire, you’re prepared for any additional losses. By being prepared for this, you’ll be ready for anything that goes wrong with steps to recover faster. Fulfilling your notifications Once you have determined who will receive your crisis response notifications, it is time to fulfill your obligations. Ensure every access point is covered by creating a notification system with Experian for direct emails, call center processes, and a landing page users can go to for fast information. 1. Notification Options Notification requirements vary depending on the crisis at hand and your customers’ preferred method of contact. Some common examples include: Paper mailings Email notification Web announcement Phone calls You may also consider a multipronged approach, which includes email or paper notifications, supported by a website FAQ and a call center where consumers can get more information. 2. Outbound notification and inbound response management Experian offers sufficient phone, website, and application capacity to absorb the spikes of crisis volume on top of normal operating volumes. This service includes address validation, delivery that covers 100+ countries, reporting and analytics of the notification channels, and a dedicated account manager that oversees the entire process. 3. Experienced team of agents Our team of dedicated account managers have serviced over 50,000 incidents, delivered over 30 million print and email notifications each year, and developed a comprehensive range of products for every need. We stay with you as a resource throughout the crisis process and work with you to recover, repair, and protect your business for the future. No one ever expects a crisis to hit, but when it does, it’s important to have a plan in place. Having a dedicated team who can help you navigate through difficult times is essential to quick recovery. At Experian, we understand the importance of customer trust and we help companies recover from crises quickly. Our team of experts are available to help when you need it most. Learn more about our Crisis Response Management services ____________________________________________ [1] Bain & Company. 2001. Prescription for Cutting Costs. [2] Experian. 2019. Data Breach Consumer Survey. [3] Deloitte. 2020. A crisis of confidence.
Synergy is the concept that the value and performance of two items combined will be greater than the sum of the separate individual parts. Did you know that AutoCheck® Elite dealer subscribers receive additional functionality if they use the Automotive Intelligence EngineTM (AIE) marketing solution? Read on to learn about the enhanced features you’ll receive to make sure you’re leveraging all available benefits. First, let’s recap the two solutions What is the Automotive Intelligence Engine? This is Experian’s marketing solution that leverages our world-class consumer, vehicle, and credit data to provide dealers with market insights, marketing strategies, and powerful audience creation to reach the best consumer prospects with messages that resonate. What is AutoCheck? AutoCheck is the industrial-strength Vehicle History Report (VHR) that automotive professionals trust to help manage risk and confidently buy and sell more of the right vehicles. The AutoCheck Elite program goes beyond vehicle history, offering dealers valuable insights into the market, vehicles, and the people who buy them – to help dealers sell more cars. Let’s look at how the synergy between AutoCheck Elite and AIE can benefit dealers. Ease of use in your workflow You can run an individual AutoCheck vehicle history report from within AIE. There’s no reason to log into another system or go anywhere else to access the vehicle history information for a specific VIN. Easily and quickly run open recall reports Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report in real-time to learn which of your units have an open recall and what that recall information is: the recall date, the recall detail, and the recall. Review inventory analysis and benchmark reports You can view key performance indicators for every unit of your inventory at-a-glance. For example, what is the AutoCheck Score? Is the vehicle eligible for Buyback Protection? Does the unit have any reported accidents? Does it have single or multiple owners? What are the days of inventory, and how does that compare to the Experian average? (The Experian average is based on inventory for all AIE clients). You can also learn how your inventory compares to the Experian dealer average inventory. For example, what percentage of your inventory are one-owner units, and by what percentage are you above or below that Experian dealer average? By combining the power of the Automotive Intelligence Engine with AutoCheck vehicle history data, dealers can receive additional insights into their inventory. To learn more about AIE check out our blog Automotive Marketing in a Cookieless World or how to Use Automotive Data Insights to Drive Pre-Order Sales. In case you missed these recent blogs about AutoCheck, read our case studies: Vehicle Detail Pages with a Free Vehicle History Report Have Higher Lead and Sale Conversion Rates and LexisNexis Helps Manage Risk for National Insurance Company. Contact us to learn more about AIE or AutoCheck.
Experian’s in-person Vision conference returns next Monday, April 11 in Los Angeles, Calif. The event is known for premier thought leadership, net-new insights and the latest and greatest in technology, innovation and data science. This year’s agenda promises to have intentional discussions around tomorrow’s trending topics including financial inclusion, buy now pay later, open banking, the future of fraud, alternative data strategies, and much more. A few spotlight sessions include: Top trends including the future application of the cloud and emerging technologies, emerging regulatory legislation and the broader implications and opportunities of DeFi. A deep dive into strategies around the targeting/marketing revolution and how to deliver in the post-COVID-19 market environments and bolster financial inclusion decisions. An introduction to Experian’s Buy Now Pay Later BureauTM, the industry’s first and only solution designed to address the needs of consumers, BNPL providers, financial institutions and regulators alike. A roundup of sessions addressing innovation in action spanning from real-time verifications, to data-driven automation, and unified platforms from data to deployment to decisioning. Several sessions highlighting future-looking strategies and solutions that leverage alternative data that can increase conversion rates while concurrently reducing risk. Multiple sessions centered on the rapidly changing identity environment and combatting emerging fraud threats. The event will also include a Tech Showcase, where attendees can get a taste of tomorrow today with more than 20 demos and the latest innovations at their fingertips. And, as always, the event features marquee keynote speakers sure to inspire. This year’s featured speakers are Dr. Mohamed A. El-Erian, President of Queens’ College, Cambridge, Chief Economic Advisor at Allianz, and Former CEO and Co-Chief Investment Officer of PIMCO; Allyson Felix, Olympic Gold Medalist, co-founder of Saysh, a footwear and lifestyle brand for women, and Right to Play and Play Works ambassador; and the closing keynote will feature actor, investor, entrepreneur and philanthropist, Ashton Kutcher. Stay tuned for additional highlights and insights on our social media platforms throughout the course of the conference. Follow Experian Insights on Twitter and LinkedIn.