
In this article…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at nisl nunc. Sed et nunc a erat vestibulum faucibus. Sed fermentum placerat mi aliquet vulputate. In hac habitasse platea dictumst. Maecenas ante dolor, venenatis vitae neque pulvinar, gravida gravida quam. Phasellus tempor rhoncus ante, ac viverra justo scelerisque at. Sed sollicitudin elit vitae est lobortis luctus. Mauris vel ex at metus cursus vestibulum lobortis cursus quam. Donec egestas cursus ex quis molestie. Mauris vel porttitor sapien. Curabitur tempor velit nulla, in tempor enim lacinia vitae. Sed cursus nunc nec auctor aliquam. Morbi fermentum, nisl nec pulvinar dapibus, lectus justo commodo lectus, eu interdum dolor metus et risus. Vivamus bibendum dolor tellus, ut efficitur nibh porttitor nec.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas facilisis pellentesque urna, et porta risus ornare id. Morbi augue sem, finibus quis turpis vitae, lobortis malesuada erat. Nullam vehicula rutrum urna et rutrum. Mauris convallis ac quam eget ornare. Nunc pellentesque risus dapibus nibh auctor tempor. Nulla neque tortor, feugiat in aliquet eget, tempus eget justo. Praesent vehicula aliquet tellus, ac bibendum tortor ullamcorper sit amet. Pellentesque tempus lacus eget aliquet euismod. Nam quis sapien metus. Nam eu interdum orci. Sed consequat, lectus quis interdum placerat, purus leo venenatis mi, ut ullamcorper dui lorem sit amet nunc. Donec semper suscipit quam eu blandit. Sed quis maximus metus. Nullam efficitur efficitur viverra. Curabitur egestas eu arcu in cursus.
H1
H2
H3
H4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum dapibus ullamcorper ex, sed congue massa. Duis at fringilla nisi. Aenean eu nibh vitae quam auctor ultrices. Donec consequat mattis viverra. Morbi sed egestas ante. Vivamus ornare nulla sapien. Integer mollis semper egestas. Cras vehicula erat eu ligula commodo vestibulum. Fusce at pulvinar urna, ut iaculis eros. Pellentesque volutpat leo non dui aliquet, sagittis auctor tellus accumsan. Curabitur nibh mauris, placerat sed pulvinar in, ullamcorper non nunc. Praesent id imperdiet lorem.
H5
Curabitur id purus est. Fusce porttitor tortor ut ante volutpat egestas. Quisque imperdiet lobortis justo, ac vulputate eros imperdiet ut. Phasellus erat urna, pulvinar id turpis sit amet, aliquet dictum metus. Fusce et dapibus ipsum, at lacinia purus. Vestibulum euismod lectus quis ex porta, eget elementum elit fermentum. Sed semper convallis urna, at ultrices nibh euismod eu. Cras ultrices sem quis arcu fermentum viverra. Nullam hendrerit venenatis orci, id dictum leo elementum et. Sed mattis facilisis lectus ac laoreet. Nam a turpis mattis, egestas augue eu, faucibus ex. Integer pulvinar ut risus id auctor. Sed in mauris convallis, interdum mi non, sodales lorem. Praesent dignissim libero ligula, eu mattis nibh convallis a. Nunc pulvinar venenatis leo, ac rhoncus eros euismod sed. Quisque vulputate faucibus elit, vitae varius arcu congue et.
Ut convallis cursus dictum. In hac habitasse platea dictumst. Ut eleifend eget erat vitae tempor. Nam tempus pulvinar dui, ac auctor augue pharetra nec. Sed magna augue, interdum a gravida ac, lacinia quis erat. Pellentesque fermentum in enim at tempor. Proin suscipit, odio ut lobortis semper, est dolor maximus elit, ac fringilla lorem ex eu mauris.
- Phasellus vitae elit et dui fermentum ornare. Vestibulum non odio nec nulla accumsan feugiat nec eu nibh. Cras tincidunt sem sed lacinia mollis. Vivamus augue justo, placerat vel euismod vitae, feugiat at sapien. Maecenas sed blandit dolor. Maecenas vel mauris arcu. Morbi id ligula congue, feugiat nisl nec, vulputate purus. Nunc nec aliquet tortor. Maecenas interdum lectus a hendrerit tristique. Ut sit amet feugiat velit.
- Test
- Yes

Establishing a strong digital strategy remains a top priority for most financial institutions. With more eyes on screens and electronic devices, the pandemic-induced shift to digital has increased the need to meet consumers where they are. New Innovations As a Result of an Accelerated Shift to Digital In Ernst & Young’s 2019 biannual Global Fintech Adoption Index, 46% of American respondents indicated they were using at least one fintech service. Fast forward, COVID-19 has accelerated the American adoption rate to 59%, according to a September survey conducted by Plaid, a leading digital payments infrastructure company. This shift to digital also resulted in an uptick in the creation of banking and savings processes that leverage advanced technologies. For example, digital-first technologies and artificial intelligence (AI) are changing the prescreen landscape as never before. For financial institutions, smart prescreen marketing solutions, coupled with a traditional approach to personalized service, present vast opportunities to build deeper consumer relationships. However, implementing an effective strategy can be challenging. In a recent webinar, Experian’s Vice President of Product Management Jacob Kong tackled the topic of using new analytics and AI to create a digital-first strategy. Joined by Mark Sievewright, founder of Sievewright & Associates and co-author of Digital Life, and Devon Kinkead, CEO of Micronotes.ai, they explored the evolution of banking and the possibilities offered by pairing data with technology in our new digital world. Watch the full webinar, 'Digital-First Strategies: New Analytics and Artificial Intelligence for Marketing,' and learn more about: The shift to digital life and banking, new analytics and AI How data and information value empowers prescreen marketing Emerging technologies and new tools that can support aggressive growth and marketing initiatives while mitigating risk How Experian is joining forces with Micronotes.ai to launch Micronotes ReFI powered by Experian, to help lower customers’ or members’ borrowing costs by refinancing mispriced debt Learn more about Micronotes ReFI powered by Experian To explore how Experian’s solutions and capabilities can power your prescreen and marketing strategies, please visit our solutions page or contact us for more information. Contact Us

If we’ve learned anything from the past year and a half, it’s the need to adapt and pivot in real-time based on the current automotive market trends. One such trend that represents the need for flexibility is the unexpected change in new vehicle registrations by generation in the first quarter of Q1 2021. Namely, Gen X’s significant increase, and millennials’ decrease, in new vehicle registrations. This unexpected change is a reminder of the importance of remaining close to current data throughout the year to inform marketing strategies. New Vehicle Registration Trends Reverse Over the past several years, new vehicle registration trends by generation have remained relatively consistent. For example, baby boomers have seen a steady decrease in new registrations, while millennials and Gen Z have seen a steady increase. But Experian’s Q1 2021 Automotive Market Trends Review revealed that some of these once-consistent trends have reversed. Gen X had one of the more surprising shifts, with new vehicle registrations increasing from 29.3% in Q1 2020 to 32% in Q1 2021. By comparison, Gen X had previously been steadily decreasing since 2018. As a result, Gen X now makes up the largest cohort of new vehicle buyers, pushing baby boomers from their top spot in 2020 (31.1%) down to 29.6% this year. Likewise, the decrease in new registrations for millennials was equally as unexpected. Millennials have consistently made up a larger portion of new vehicle registrations over the past few years. But for the first time since 2017, millennials experienced a decrease in new registrations, from 27.8% in Q1 2020 to 27.3% in 2021. While the decrease may be small, it is an interesting and unexpected shift from the data we’ve seen over the last few years. Additionally, while millennials experienced a decrease, Gen Z continued to see an increase. Their generation grew from 4% in Q1 2020 to 5% in Q1 2021. While we don’t know how these trends will continue to play out moving forward, dealers can stay one step ahead by understanding the generational trends in real-time, so they are prepared to market to them, no matter how the trends shift. This comes down to meeting each group where and how they like to be reached, an even trickier factor now that so much of everyday life has turned digital. For example, according to Pew Research, around seven-in-ten Americans use social media. But the platforms can vary significantly depending on age. Pew Research found that Gen Z and younger millennials are more likely to use Instagram, Snapchat and TikTok, while Gen X is more likely to use Facebook and YouTube. Meanwhile, Statista found that 67% of millennials prefer online shopping, compared to 56% of Generation X and 41% of Baby Boomers. As consumers continue to leverage the many different digital opportunities for communicating and shopping, it will be important for OEMs and dealers to shift their marketing strategies to ensure they reach these consumers. The automotive landscape is continually changing and fluctuating. As a result, we can’t be certain if these trends are a long-term or short-term change. As dealers and OEM’s look to fine tune their marketing strategies, staying close to these trends will allow them to be more informed, more strategic and tailor their marketing campaigns accordingly. To watch the Experian Q1 2021 Automotive Market Trends Review, click here.

Over the past year and a half, the development of digital identity has shifted the ways businesses interact with consumers. Companies across every industry have incorporated digital services, biometrics, and other verification tools to enhance the consumer experience without increasing risk. Changing consumer expectations A digital identity strategy is no longer a nice-to-have, it’s table stakes. Consumers expect to be recognized across platforms and have a seamless experience every time. 89% of consumers use mobile banking 80% of companies now have a customer recognition strategy in place 55% of banking customers say they plan to visit the bank branch less often moving forward Businesses are responding to these changing expectations while working to grow during the economic recovery – trying to balance consumer experience with risk appetite and bottom-line goals. The present state of digital identity Digital identity strategies require both standardization and interoperability. The first provides the ability to consistently capture data and characteristics that can be used to recognize a specific individual. The second allows businesses to resolve an identity to a specific person – recognizing a phone number, user ID and password, or a device – and use that information to determine if the user of the identity is in fact the identity owner. There are some roadblocks on the road to a seamless digital identity strategy. Issues include a lack of consumer trust and an ambiguous regulatory landscape – creating friction on both ends of the equation. Recipe for success To succeed, businesses need a framework that can reliably use different combinations of physical and digital identity data to determine that the person behind the identity is a known, verified, and unique individual. A one-size-fits-all solution doesn’t exist. However, a layered approach allows businesses to modernize identity, providing the services consumers want and expect while remaining agile in an ever-changing environment. In our newest white paper, developed in partnership with One World Identity, we explore the obstacles hindering digital identity management, and the best way to build a layered solution that is flexible, trustworthy, and inclusive. To learn more, download our “Capturing the Digital Evolution Through a Layered Approach” white paper. Download white paper


