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Published: March 1, 2025 by Jon Mostajo, test user

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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AutoCheck Helps you Understand, Compare and Select the Right Vehicles

AutoCheck® is a powerful vehicle history report that helps take the unknown out of the used car buying process, so you can confidently understand, compare, and select a vehicle that is right for you. Only AutoCheck vehicle history reports include the patented AutoCheck Score, which summarizes vehicle history data into an easy to understand ‘Score” along with an equivalent score range. The patented AutoCheck Score predicts the likelihood a car will be on the road in 5 years. It compares vehicles of similar age and class based on a scale of 1-100. The AutoCheck Score is based on a proprietary model to help you understand a vehicles predicted reliability as it pertains to age, number of owners, accidents and other vehicle history factors. Watch this video to learn more about the AutoCheck vehicle history report and how it can help you identify hidden damage and accident events to avoid costly mistakes. Contact us to learn more about becoming an AutoCheck subscriber.

May 25,2021 by Kirsten Von Busch

Sustainable Growth: Three Things Credit Unions Should Look For in a Partner

For credit unions of all sizes, choosing a strategic partner with the right tools, capabilities, and industry expertise to support growth while minimizing expenses is a decision critical to the bottom line. This is especially important, since the goal of achieving sustainable growth has continued to be a trending topic for credit unions since the start of the pandemic. According to this CU Times analysis of NCUA data, the fourth quarter of 2020 showed that high overhead per assets was the main factor holding down net income, and credit unions with less than $1 billion in assets fared the worst. These high overhead costs kept margins low and served to be a key contributing factor in gauging a credit union’s profitability. Overcoming this problem lies not only in improving operational efficiency, but in seeking out partners that can provide innovative insight and “right-sized,” scalable solutions to help credit unions effectively grow at a strategic pace. The less money a credit union spends earning each dollar, the more operationally efficient and resource-savvy it becomes—which in turn generates more value for both the credit union and its members. So how can a credit union successfully assess a potential partner’s ability to help them achieve goals for sustainable growth? Asking three key questions can reveal a potential partner’s operational prowess and their ability to understand and offer the right solutions tailored for an individual credit union’s need. Minimize Overhead with a Partner Who Can Help Accelerate and Support Sustainable Growth: Evaluation Questions to Ask 1. Does my potential partner offer solutions to ease the strain on staff, or help automate time-consuming, repetitive tasks and processes? Automation is not only for large credit unions. Employees at credit unions with $4 billion and less in assets often wear many hats and manage the full spectrum of credit activities, leaving leaders to ponder how much time staff is spending on rote, manual tasks throughout the end-to-end member lifecycle. As a result, credit unions are turning to automated decisioning to streamline repetitive tasks and meet increasing member expectations, while also reducing risk. To drive sustainable growth, credit unions will want to look at current processes as a means of measuring efficiency. Can existing programs handle growth to scale in all areas of the business? How can digital lending automation be increased and free up more time for staff to focus attention where it is needed most, such as high-value engagements with members and delivering a personalized member experience? Can self-service tools save your credit union valuable time and increase employee satisfaction? 2. Does my potential partner have access to the right data, advanced analytics and technology to help optimize credit decisioning? As credit unions consider different ways to minimize overhead and accelerate growth, the last few years have shown that automation, coupled with advanced analytics and technology, has taken on a second wave of focus and intense interest. A significant opportunity pertaining to automation is supporting decisioning throughout the member lifecycle, again, eliminating the need for manual processes that cannibalize time and resources. For example, access to advanced analytics and data at the onset of account acquisition can quickly inform a lender as to whether a new account should be approved or declined. Furthermore, it also presents an opportunity to lend deeper. Credit unions can leverage expanded datasets to perform an analysis on rejected applicants and make more predictive decisions – leading to incremental loans. Additionally, lenders have identified other areas where automated decisioning could speed up processes that once required manual evaluation – from account and portfolio management, to marketing and prescreening efforts, to managing early and late-stage delinquent accounts. By leveraging a partner who can support optimizing credit decisioning with the freshest data and analytics, credit unions can routinely and consistently be sure they’re making the right offers and decisions to the right customer at the right time. 3. Does my potential partner offer digital-first strategies and solutions that help reduce friction and improve the member experience? More and more members are interacting and engaging with their credit unions via digital channels. To meet their demands, credit unions – who have historically prioritized other initiatives over digital transformation– are quickly pivoting and rethinking their digital strategy to offer best-in-class digital banking and borrowing experiences, while also reducing friction. Part of this strategy includes smart, easy and well-designed applications that support sustainable growth simply by streamlining offers and reducing abandonment. When considering a potential partner, take into consideration their ability to assist with digital-first solutions, including: Real-time income and employment verification, and fraud tools to quickly and accurately confirm important factors, including the legitimacy of members, and streamline the borrowing process with minimal friction. Instant prescreen, self-service prequalification and instant credit to offer fast, easy, and convenient real-time credit decisions for members. Additionally, improving lending economics with a digital-first pre-qualification tool can not only better serve members, but also drive more apps and grow loans. Artificial intelligence, machine learning and other innovative technologies to enhance underwriting and decrease both hard inquiries on applications and the need for extensive underwriter review. Prequalification tools powered by innovative technology solutions can lead to efficient use of underwriter resources and act as a filter in front of the LOS to remove unqualified applications from hard inquiries. Technology that integrates with multiple lending and core systems and delivers solutions that integrate with multiple systems and channels. For example, to help improve conversion, the borrower experience can be offered a simple application that is designed to “get to offer” as fast as possible. This helps reduce abandonment. The process can be further streamlined by integrating data sources for ID verification, auto fill assistance and adding integrations with existing lending and core systems. To learn more about Experian and how our solutions can support and grow your credit union, contact us now. Contact Us

May 20,2021 by Kim Le

Experian Wins Programs of the Year Award

Forrester recently named Experian to their Programs of the Year awards, which recognize outstanding achievements in a particular area in sales, marketing and product functions. Forrester gives this award to companies who achieve the successful implementation of Forrester’s research, frameworks and best practices to improve functional performance. At Experian, innovation is at the heart of what we do. We strive for continuous improvement, and look for ways to progress our products and services to better serve businesses and consumers. Over the last year, Experian’s Decision Analytics Portfolio Marketing team engaged with Forrester’s SiriusDecisions group to refine the programs they employ to assess and respond to market needs while meeting their stated growth and performance goals. Experian’s Keir Breitenfeld, Vice President, Portfolio Marketing, Experian Decision Analytics, who presented the team’s results at the recent Forrester B2B summit said, “I’m proud of the Decision Analytics Portfolio Marketing team for what they accomplished while working alongside Forrester SiriusDecisions. We were able to reframe how we assess market opportunities for increased impact as we highlight Experian’s areas of expertise to better serve businesses and the consumers that rely on them.” To learn more about the Programs of the Year award and how Experian innovation helps businesses achieve their goals, visit us or request a call. Contact us

May 18,2021 by Guest Contributor