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COVID-19 is not only shifting the way we work, live and think, but it is also reframing the conversation behind which metrics successful companies focus on. Having worked in marketing for various lenders, origination and funding milestones were prevalent in their marketing. However, during this unique time in mortgage when most lenders are shattering previous origination records, focus is now drawn to new performance indicators. Providing a seamless digital process A recent McKinsey survey determined that consumer and business digital adoption vaulted five years forward in a matter of eight weeks at the beginning of the pandemic. And while this is generally true for business, many mortgage lenders may not have had the time or resources to update and modernize their processes due to massive origination volumes. When volume is good, companies wait to update their technology – either due to an “if it isn’t breaking why fix it” mentality, or, in the case of unmanageable volume, lenders can’t fathom disrupting their processes. Lenders that proactively streamlined technology and focused on digital adoption before the pandemic are leveraging and benefitting from the current mortgage environment. For lenders that did not digitize in time, the high-volume environment highlights their inefficiencies and unscalable processes. Providing meaningful customer experiences Forward-thinking, resilient mortgage lenders are also tracking how effectively they can provide meaningful customer experiences, for both their borrowers as well as their internal customers – their employees. For borrowers, it could come in the form of enjoying a seamless mortgage experience, being proactively kept abreast of their loan status, and the ability to interact and communicate with the lender in a manner that works best for their style. For employees of the company, this can come from feeling valued and listened to, with relevant and useful communications and resources to rely on during these uncertain times. It also comes in the form of providing the right resources for employees to perform at a high level during these times when it matters the most and working efficiently without sacrificing quality. Investing in technology and your greatest asset, your employees, is the answer to how mortgage lenders can achieve these metrics which will help them stand out among their competition. As the refi heyday starts to show signs of impermanence, these differentiators will become more important than ever – and all lenders should be taking a proactive look now at how they can bridge their digital gaps. Mortgage lenders are coming out of 2020 with strong earnings and should look to allocate a part of these earnings towards ‘future-proofing’ through scalable technology that will ultimately reduce costs and continue to bring in qualified volume. Join Experian Mortgage in accelerating the mortgage evolution and learn how we can help bridge your technology gaps. Learn More

DID YOU KNOW: 74% of organizations believe their data breach response plan could be more effective if they incorporated what they learned from previous breaches?1 The COVID-19 outbreak has accelerated digital transformation and upended business and life as usual. As the threat of cybercrime and data breaches continue to disrupt businesses during this time, being prepared for an incident is a must for organizations of all sizes. Experian’s new and improved Data Breach Response Guide is here to help you defend your network and prepare for a data breach with insights and the latest industry trends. This year, we also have a new feature to help you quickly and effectively prepare for a data breach. The new Experian Reserved Response™ Hub delivers a digital, self-service destination to create, plan, prepare and pressure-test your data breach response plan. Companies that access the Hub can: Download data breach readiness reading materials Access proven notification templates Get the FAQ template and pre-breach incident checklist Access multiple levels of Experian Reserved Response™ services See Experian Reserved Response™ guarantees (with SLAs) for manpower, infrastructure, and response readiness And more! Data breach incidents can happen to any business, of any size, at any time, all over the world. On average, organizations can save $2 million if they have an established incident response team with a plan that has been tested extensively, according to the IBM and Ponemon 2020 Cost of a Data Breach Report. Failing to respond to a breach properly can cause brand damage, customer migration, executive termination, and more. Experian Reserved Response™ is the only program that guarantees SLAs and can have your plan ready in as little as three days. With over 17 years of experience managing tens of thousands of data breaches, we’re here to help you plan and pressure-test your response process. To get Response Ready™, download our latest Data Breach Response Guide and access to our new Reserved Response Hub today. 1 PwC. 2020. Digital Trust Insights Pulse Survey

No two customers are the same. That’s why it’s important to go beyond the traditional credit score for a closer look at each consumer’s individual circumstance and create personalized response plans. Learn more about some of the many different customers you’ll encounter and download our guide to get recommendations for every stage of the lifecycle. Get the Guide


