
In this article…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at nisl nunc. Sed et nunc a erat vestibulum faucibus. Sed fermentum placerat mi aliquet vulputate. In hac habitasse platea dictumst. Maecenas ante dolor, venenatis vitae neque pulvinar, gravida gravida quam. Phasellus tempor rhoncus ante, ac viverra justo scelerisque at. Sed sollicitudin elit vitae est lobortis luctus. Mauris vel ex at metus cursus vestibulum lobortis cursus quam. Donec egestas cursus ex quis molestie. Mauris vel porttitor sapien. Curabitur tempor velit nulla, in tempor enim lacinia vitae. Sed cursus nunc nec auctor aliquam. Morbi fermentum, nisl nec pulvinar dapibus, lectus justo commodo lectus, eu interdum dolor metus et risus. Vivamus bibendum dolor tellus, ut efficitur nibh porttitor nec.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas facilisis pellentesque urna, et porta risus ornare id. Morbi augue sem, finibus quis turpis vitae, lobortis malesuada erat. Nullam vehicula rutrum urna et rutrum. Mauris convallis ac quam eget ornare. Nunc pellentesque risus dapibus nibh auctor tempor. Nulla neque tortor, feugiat in aliquet eget, tempus eget justo. Praesent vehicula aliquet tellus, ac bibendum tortor ullamcorper sit amet. Pellentesque tempus lacus eget aliquet euismod. Nam quis sapien metus. Nam eu interdum orci. Sed consequat, lectus quis interdum placerat, purus leo venenatis mi, ut ullamcorper dui lorem sit amet nunc. Donec semper suscipit quam eu blandit. Sed quis maximus metus. Nullam efficitur efficitur viverra. Curabitur egestas eu arcu in cursus.
H1
H2
H3
H4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum dapibus ullamcorper ex, sed congue massa. Duis at fringilla nisi. Aenean eu nibh vitae quam auctor ultrices. Donec consequat mattis viverra. Morbi sed egestas ante. Vivamus ornare nulla sapien. Integer mollis semper egestas. Cras vehicula erat eu ligula commodo vestibulum. Fusce at pulvinar urna, ut iaculis eros. Pellentesque volutpat leo non dui aliquet, sagittis auctor tellus accumsan. Curabitur nibh mauris, placerat sed pulvinar in, ullamcorper non nunc. Praesent id imperdiet lorem.
H5
Curabitur id purus est. Fusce porttitor tortor ut ante volutpat egestas. Quisque imperdiet lobortis justo, ac vulputate eros imperdiet ut. Phasellus erat urna, pulvinar id turpis sit amet, aliquet dictum metus. Fusce et dapibus ipsum, at lacinia purus. Vestibulum euismod lectus quis ex porta, eget elementum elit fermentum. Sed semper convallis urna, at ultrices nibh euismod eu. Cras ultrices sem quis arcu fermentum viverra. Nullam hendrerit venenatis orci, id dictum leo elementum et. Sed mattis facilisis lectus ac laoreet. Nam a turpis mattis, egestas augue eu, faucibus ex. Integer pulvinar ut risus id auctor. Sed in mauris convallis, interdum mi non, sodales lorem. Praesent dignissim libero ligula, eu mattis nibh convallis a. Nunc pulvinar venenatis leo, ac rhoncus eros euismod sed. Quisque vulputate faucibus elit, vitae varius arcu congue et.
Ut convallis cursus dictum. In hac habitasse platea dictumst. Ut eleifend eget erat vitae tempor. Nam tempus pulvinar dui, ac auctor augue pharetra nec. Sed magna augue, interdum a gravida ac, lacinia quis erat. Pellentesque fermentum in enim at tempor. Proin suscipit, odio ut lobortis semper, est dolor maximus elit, ac fringilla lorem ex eu mauris.
- Phasellus vitae elit et dui fermentum ornare. Vestibulum non odio nec nulla accumsan feugiat nec eu nibh. Cras tincidunt sem sed lacinia mollis. Vivamus augue justo, placerat vel euismod vitae, feugiat at sapien. Maecenas sed blandit dolor. Maecenas vel mauris arcu. Morbi id ligula congue, feugiat nisl nec, vulputate purus. Nunc nec aliquet tortor. Maecenas interdum lectus a hendrerit tristique. Ut sit amet feugiat velit.
- Test
- Yes

What do movie actors Adam Sandler and Hugh Grant, jazz singer Michael Bublé, Russian literary giant Leo Tolstoy, and Colonel Sanders, the founder of KFC, have in common? Hint, it’s not a Nobel Prize for Literature, a Golden Globe, a Grammy Award, a trademark goatee, or a “finger-lickin’ good” bucket of chicken. Instead, they were all born on September 9, the most common birth date in the U.S. Baby Boom According to real birth data compiled from 20 years of American births, September is the most popular month to give birth to a child in America – and December, the most popular time to make one. With nine of the top 10 days to give birth falling between September 9 and September 20, one may wonder why the birth month is so common. Here are some theories: Those who get to choose their child’s birthday due to induced and elective births tend to stay away from the hospital during understaffed holiday periods and may plan their birth date around the start of the school year. Several of the most common birth dates in September correspond with average conception periods around the holidays, where couples likely have more time to spend together. Some studies within the scientific community suggest that our bodies may actually be biologically disposed to winter conceptions. While you may not be feeling that special if you were born in September, the actual differences in birth numbers between common and less common birthdays are often within just a few thousand babies. For example, September 10, the fifth most common birthday of the year, has an average birth rate of 12,143 babies. Meanwhile, April 20, the 328th most common birthday, has an average birth rate of 10,714 newborns. Surprisingly, the least common birthdays fall on Christmas Eve, Christmas Day and New Year’s Day, with Thanksgiving and Independence Day also ranking low on the list. Time to Celebrate – but Watch out! Statistically, there’s a pretty good chance that someone reading this article will soon be celebrating their birthday. And while you should be getting ready to party, you should also be on the lookout for fraudsters attempting to ruin your big day. It’s a well-known fact that cybercriminals can use your birth date as a piece of the puzzle to capture your identity and commit identity theft – which becomes a lot easier when it’s being advertised all over social media. It’s also important for employers to safeguard their organization from fraudsters who may use this information to break into corporate accounts. While sharing your birthday with a lot of people could be a good or bad thing depending on how much undivided attention you enjoy – you’re in great company! Not only can you plan a joint party with Michelle Williams, Afrojack, Cam from Modern Family, four people I went to high school with on Facebook and a handful of YouTube stars that I’m too old to know anything about, but there will be more people ringing in your birthday than any other day of the year! And that’s pretty cool.

The pickup truck could be considered an American staple. With it, consumers can tow their trailers, launch their boats, transport all their children’s dorm supplies to college, use it for business and still be the most intimidating light-duty vehicle on the road. Pickups boast strong popularity nationwide – they are the most common vehicles in operation (VIO) at 20% share today and hold 16.5% of new vehicle registrations in the market as of the first quarter of 2019, third behind cross-overs (CUVs) and sedans. Pickup owner demographics show that they are a common choice across various household value levels, which could be due to their relatively inexpensive cost compared to newer, luxury CUVs on the market. In order, the top household values for the buyers of new pickups across the U.S. are: $250k – $350k $200k – $250k $160k – $200k $450k – $750k Texas – The True Leader of Pickup Truck Volume? Examining the data at a state level tells a different story. States that have a smaller total amount of new registered pickup vehicles outpace Texas’ statewide market share of 25%. In fact, North Dakota and Wyoming both have over 41% statewide market share of new vehicle purchases that are pickups, the largest in the country. Other states with statewide new vehicle market share of pickups larger than Texas’ include Montana, Idaho, South Dakota, Nebraska, Iowa, Missouri, Arkansas, Vermont and Alaska. (Experian new vehicle registrations in Q1 2019 – pickups) A closer look at popular pickup brands within states reveals further diversification within this segment. Among the states with the greatest share of newly registered pickups (see chart below), brands like Nissan, Honda and GMC are competing against the leaders of Ford, Chevrolet, Toyota and Ram for a share of the market. Overall, the most popular new pickup models include Ford’s F150, the Ram 1500, the Chevrolet Silverado 1500 and the Toyota Tacoma. (Experian new vehicle registrations in Q1 2019 – pickups. St = pickup % of a state’s VIO; US= pickup % of the entire United States VIO) The Future of Pickup Popularity While a popular choice among consumers, pickups still compete against other vehicle segments for market share. CUVs are rising in popularity and have a larger new vehicle market share than pickups – 36.1% in 2015 and 49.2% as of Q1 2019. Looking ahead, automotive manufacturing trends could also impact the market share for pickups. Automakers are increasingly narrowing the scope of the car models they offer, often producing smaller cars or different sized CUVs to meet market demand. Some automakers are shifting their production strategies to focus on extended mobility technologies instead of vehicle design updates. However, the data doesn’t lie – the new vehicle market share for pickups continues to increase year-over-year, rising from 14.7% in 2015 to 16.7% as of Q1 2019. Whether a consumer is looking for a basic model or a luxury vehicle, there will be ample opportunity for them to find the perfect pickup.

Many companies rely on attributes for decisioning but lack the resources needed to invest in developing, managing, and updating the attributes themselves. Experian is there to guide you every step of the way with our Attribute Toolbox – our source independent solution that provides maximum flexibility and multiple data sources you can use in the calculation and management of attributes. To create and manage our attributes, Experian has established development principles and created a set methodology to ensure that our attribute management system works across the attribute life cycle. Here’s how it works: Develop Attributes The attribute development process includes: discovery, exploratory data analysis, filter leveling, and the development of attributes. When we create attributes, Experian takes great care to ensure that we: Analyze the available data elements and how they are populated (the frequencies of fields). Determine a “sensible” definition of the attribute. Evaluate attribute frequencies. Review consumer credit reports, where possible. Refine the definition and assess more frequencies and examples. Test Attributes Before implementing, Experian performs an internal audit of filters and attributes. Defining, coding and auditing filters is 80% of the attribute development process. The main objective of the auditing process is to ensure both programming and logical accuracy. This involves electronic and manual auditing and requires a thorough review of all data elements used in development. Deploy Attributes Deployment is very similar to attribute testing. However, in this case, the primary objective of the deployment audit is to ensure both the programming and logical accuracy of the output is executing correctly on various platforms. We aim to maintain consistency among various business lines and products, between batch and online environments across the life cycle, and wherever your models are deployed: on premises, in the cloud, and off-site in your partners’ systems. Govern Attributes Experian places a robust attribute governance process in place to ensure that our attributes remains up-to-date and on track with internal and external compliance regulations and audits. New learnings, industry and regulatory changes can lead to updated attributes or new attributes over time. Because attributes are ever-changing, we take great care to expand, update and add new attributes over time based on three types of external changes: economic, bureau, and reporting changes. Fetch Data While we gather the data, we ensure that you can integrate a variety of external data sources, including: consumer bureau, business, fraud, and other data sources. Attributes need to be: Highly accurate. Suitable for use across the Customer Life Cycle. Suitable for use in credit decisioning and model development. Available and consistent across multiple platforms. Supportive and adaptable to ever-evolving regulatory considerations. Thoroughly documented and monitored. Monitor Performance We generate attribute distribution reports and can perform custom validations using data from credit reporting agencies (CRAs) and other data providers. This is based on monthly monitoring to ensure continued integrity and stability to stand up to regulatory scrutiny and compliance regulations. Variations that exceed predetermined thresholds are identified, quantified, and explained. If new fields or data values within existing fields are announced, we assess the impact and important of these values on attributes – to determine if revisions are needed. Maintain Attributes Credit bureau data updates, new attributes in response to market needs, compliance requirements, corrections in logic where errors are identified or improvements to logic often lead to new version releases of attributes. With each new version release, Experian takes care to conduct thorough analyses comparing the previous and current set of attributes. We also make sure to create detailed documentation on what’s changed between versions, the rationale for changes and the impact on existing attributes. Experian Attributes are the key to unlocking consistent, enhanced and more profitable decisions. Our data analysts and statisticians have helped hundreds of clients build custom attributes and custom models to solve their business problems. Our Attribute Toolbox makes it easier to deploy and manage attributes across the customer lifecycle. We give companies the power to code, manage, test, and deploy all types of attributes, including: Premier AttributesSM, Trended 3DTM, and custom attributes – without relying on a third-party. We do the heavy lifting so that you don’t have to. Learn More


