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Published: March 1, 2025 by Jon Mostajo, test user

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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And the Most Common Birthday in the U.S. Is …

What do movie actors Adam Sandler and Hugh Grant, jazz singer Michael Bublé, Russian literary giant Leo Tolstoy, and Colonel Sanders, the founder of KFC, have in common? Hint, it’s not a Nobel Prize for Literature, a Golden Globe, a Grammy Award, a trademark goatee, or a “finger-lickin’ good” bucket of chicken. Instead, they were all born on September 9, the most common birth date in the U.S. Baby Boom According to real birth data compiled from 20 years of American births, September is the most popular month to give birth to a child in America – and December, the most popular time to make one. With nine of the top 10 days to give birth falling between September 9 and September 20, one may wonder why the birth month is so common. Here are some theories: Those who get to choose their child’s birthday due to induced and elective births tend to stay away from the hospital during understaffed holiday periods and may plan their birth date around the start of the school year. Several of the most common birth dates in September correspond with average conception periods around the holidays, where couples likely have more time to spend together. Some studies within the scientific community suggest that our bodies may actually be biologically disposed to winter conceptions. While you may not be feeling that special if you were born in September, the actual differences in birth numbers between common and less common birthdays are often within just a few thousand babies. For example, September 10, the fifth most common birthday of the year, has an average birth rate of 12,143 babies. Meanwhile, April 20, the 328th most common birthday, has an average birth rate of 10,714 newborns. Surprisingly, the least common birthdays fall on Christmas Eve, Christmas Day and New Year’s Day, with Thanksgiving and Independence Day also ranking low on the list. Time to Celebrate – but Watch out! Statistically, there’s a pretty good chance that someone reading this article will soon be celebrating their birthday. And while you should be getting ready to party, you should also be on the lookout for fraudsters attempting to ruin your big day. It’s a well-known fact that cybercriminals can use your birth date as a piece of the puzzle to capture your identity and commit identity theft – which becomes a lot easier when it’s being advertised all over social media. It’s also important for employers to safeguard their organization from fraudsters who may use this information to break into corporate accounts. While sharing your birthday with a lot of people could be a good or bad thing depending on how much undivided attention you enjoy – you’re in great company! Not only can you plan a joint party with Michelle Williams, Afrojack, Cam from Modern Family, four people I went to high school with on Facebook and a handful of YouTube stars that I’m too old to know anything about, but there will be more people ringing in your birthday than any other day of the year! And that’s pretty cool.

Sep 03,2019 by

King of the Road: Breaking Down the Popularity of Pickup Trucks

The pickup truck could be considered an American staple. With it, consumers can tow their trailers, launch their boats, transport all their children’s dorm supplies to college, use it for business and still be the most intimidating light-duty vehicle on the road. Pickups boast strong popularity nationwide – they are the most common vehicles in operation (VIO) at 20% share today and hold 16.5% of new vehicle registrations in the market as of the first quarter of 2019, third behind cross-overs (CUVs) and sedans. Pickup owner demographics show that they are a common choice across various household value levels, which could be due to their relatively inexpensive cost compared to newer, luxury CUVs on the market. In order, the top household values for the buyers of new pickups across the U.S. are: $250k – $350k $200k – $250k $160k – $200k $450k – $750k Texas – The True Leader of Pickup Truck Volume? Examining the data at a state level tells a different story. States that have a smaller total amount of new registered pickup vehicles outpace Texas’ statewide market share of 25%. In fact, North Dakota and Wyoming both have over 41% statewide market share of new vehicle purchases that are pickups, the largest in the country. Other states with statewide new vehicle market share of pickups larger than Texas’ include Montana, Idaho, South Dakota, Nebraska, Iowa, Missouri, Arkansas, Vermont and Alaska. (Experian new vehicle registrations in Q1 2019 – pickups) A closer look at popular pickup brands within states reveals further diversification within this segment. Among the states with the greatest share of newly registered pickups (see chart below), brands like Nissan, Honda and GMC are competing against the leaders of Ford, Chevrolet, Toyota and Ram for a share of the market. Overall, the most popular new pickup models include Ford’s F150, the Ram 1500, the Chevrolet Silverado 1500 and the Toyota Tacoma. (Experian new vehicle registrations in Q1 2019 – pickups. St = pickup % of a state’s VIO; US= pickup % of the entire United States VIO)  The Future of Pickup Popularity While a popular choice among consumers, pickups still compete against other vehicle segments for market share. CUVs are rising in popularity and have a larger new vehicle market share than pickups – 36.1% in 2015 and 49.2% as of Q1 2019. Looking ahead, automotive manufacturing trends could also impact the market share for pickups. Automakers are increasingly narrowing the scope of the car models they offer, often producing smaller cars or different sized CUVs to meet market demand. Some automakers are shifting their production strategies to focus on extended mobility technologies instead of vehicle design updates. However, the data doesn’t lie – the new vehicle market share for pickups continues to increase year-over-year, rising from 14.7% in 2015 to 16.7% as of Q1 2019. Whether a consumer is looking for a basic model or a luxury vehicle, there will be ample opportunity for them to find the perfect pickup.

Aug 30,2019 by Guest Contributor

Managing Attributes Across the Attribute Life Cycle

Many companies rely on attributes for decisioning but lack the resources needed to invest in developing, managing, and updating the attributes themselves. Experian is there to guide you every step of the way with our Attribute Toolbox – our source independent solution that provides maximum flexibility and multiple data sources you can use in the calculation and management of attributes. To create and manage our attributes, Experian has established development principles and created a set methodology to ensure that our attribute management system works across the attribute life cycle. Here’s how it works: Develop Attributes The attribute development process includes: discovery, exploratory data analysis, filter leveling, and the development of attributes. When we create attributes, Experian takes great care to ensure that we: Analyze the available data elements and how they are populated (the frequencies of fields). Determine a “sensible” definition of the attribute. Evaluate attribute frequencies. Review consumer credit reports, where possible. Refine the definition and assess more frequencies and examples. Test Attributes Before implementing, Experian performs an internal audit of filters and attributes. Defining, coding and auditing filters is 80% of the attribute development process. The main objective of the auditing process is to ensure both programming and logical accuracy. This involves electronic and manual auditing and requires a thorough review of all data elements used in development. Deploy Attributes Deployment is very similar to attribute testing. However, in this case, the primary objective of the deployment audit is to ensure both the programming and logical accuracy of the output is executing correctly on various platforms. We aim to maintain consistency among various business lines and products, between batch and online environments across the life cycle, and wherever your models are deployed: on premises, in the cloud, and off-site in your partners’ systems. Govern Attributes Experian places a robust attribute governance process in place to ensure that our attributes remains up-to-date and on track with internal and external compliance regulations and audits. New learnings, industry and regulatory changes can lead to updated attributes or new attributes over time. Because attributes are ever-changing, we take great care to expand, update and add new attributes over time based on three types of external changes: economic, bureau, and reporting changes.   Fetch Data While we gather the data, we ensure that you can integrate a variety of external data sources, including: consumer bureau, business, fraud, and other data sources. Attributes need to be: Highly accurate. Suitable for use across the Customer Life Cycle. Suitable for use in credit decisioning and model development. Available and consistent across multiple platforms. Supportive and adaptable to ever-evolving regulatory considerations. Thoroughly documented and monitored. Monitor Performance We generate attribute distribution reports and can perform custom validations using data from credit reporting agencies (CRAs) and other data providers. This is based on monthly monitoring to ensure continued integrity and stability to stand up to regulatory scrutiny and compliance regulations. Variations that exceed predetermined thresholds are identified, quantified, and explained. If new fields or data values within existing fields are announced, we assess the impact and important of these values on attributes – to determine if revisions are needed. Maintain Attributes Credit bureau data updates, new attributes in response to market needs, compliance requirements, corrections in logic where errors are identified or improvements to logic often lead to new version releases of attributes. With each new version release, Experian takes care to conduct thorough analyses comparing the previous and current set of attributes. We also make sure to create detailed documentation on what’s changed between versions, the rationale for changes and the impact on existing attributes.   Experian Attributes are the key to unlocking consistent, enhanced and more profitable decisions. Our data analysts and statisticians have helped hundreds of clients build custom attributes and custom models to solve their business problems. Our Attribute Toolbox makes it easier to deploy and manage attributes across the customer lifecycle. We give companies the power to code, manage, test, and deploy all types of attributes, including: Premier AttributesSM, Trended 3DTM, and custom attributes – without relying on a third-party. We do the heavy lifting so that you don’t have to. Learn More    

Aug 27,2019 by