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As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more
As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report
Have you seen the latest Telephone Consumer Protection Act (TCPA) class action lawsuit? TCPA litigations in the communications, energy and media industries are dominating the headlines, with companies paying up to millions of dollars in damages. Consumer disputes have increased more than 500 percent in the past five years, and regulations continue to tighten. Now more than ever, it’s crucial to build effective and cost-efficient contact strategies. But how? First, know your facts. Second, let us help. What is the TCPA? As you’re aware, TCPA aims to safeguard consumer privacy by regulating telephone solicitations and the use of prerecorded messages, auto-dialed calls, text messages and unsolicited faxes. The rule has been amended and more tightly defined over time. Why is TCPA compliance important? Businesses found guilty of violating TCPA regulations face steep penalties – fines range from $500 to $1500 per individual infraction! Companies have been delivered hefty penalties upwards of hundreds of thousands, and in some cases, millions of dollars. Many have questions and are seeking to understand how they might adjust their policies and call practices. How can you protect yourself? To help avoid risk for compliance violations, it’s integral to assess call strategies and put best practices in place to increase right-party contact rates. Strategies to gain compliance and mitigate risk include: Focus on right and wrong-party contact to improve customer service: Monitoring and verifying consumer contact information can seem like a tedious task, but with the right combination of data, including skip tracing data from consumer credit data, alternative and other exclusive data sources, past-due consumers can be located faster. Scrub often for updated or verified information: Phone numbers can continuously change, and they’re only one piece of a consumer’s contact information. Verifying contact information for TCPA compliance with a partner you can trust can help make data quality routine. Determine when and how often you dial cell phones: Or, given new considerations proposed by the CFPB, consider looking at collections via your consumers’ preferred communication channel – online vs. over the phone. Provide consumers user-friendly mechanisms to opt-out of receiving communications At Experian, our TCPA solutions can help you monitor and verify consumer contact information, locate past-due consumers, improve your right-party contact rates and automate your collections process. Get started
Consumer behavior is constantly evolving — from the channels they prefer to the economic trends spurring varying interest and activity. It’s no surprise that businesses find it challenging to know what their customers want today or tomorrow. But knowing and understanding this information is essential to growing your bottom line. Through years of working with businesses across every vertical, we’ve found that a solid approach to growing your business revolves around your customers. The better you know your customers, the better you can achieve your goals. Seeing the future. How well can you identify and rank your current customer population? Are you leveraging that insight to acquire new customers, manage current customers and prioritize collections efforts? If so, you’re probably using custom models in your business strategy. But if your organization is like many businesses, you may use a more traditional approach. In our highly competitive market, strategy and decisions must be based on the right data and insights. No excuses. The data is there, and we can help you turn it into actionable insights. Implementing a custom model can maximize your return on investment and help you make more profitable business decisions — now and in the future. No palm reading required. Without visiting your local fortuneteller, you still can predict the future. You need a model, but not the “runway” type. What constitutes a highly predictive and effective model? Many factors. A highly predictive custom model should incorporate robust data, advanced modeling methodologies, analytical expertise and attributes. Having these foundational components is essential to knowing your customers and making confident decisions. Models aren’t one-size-fits-all. When you take an innovative approach to model development, the model is targeted to support your specific business goals while providing the documentation required for regulatory reviews. Consider these items as you develop your custom model: Data — It all starts with the right data. Combining multiple data assets — your master-file data, our credit data and any additional data sources — is key to developing a robust model development sample. In other words, a model development sample should represent your future through-the-door population. Model design — To ensure the custom model is designed to help you achieve your specific goals, you’ll want to incorporate the latest analytics and modeling methodologies. An experienced analytics team will be essential here. Segmentation — With the right model development and segmentation strategies, you can identify optimal segments that will result in a more predictive custom model. This way, each consumer is scored on a scorecard developed using a credit profile similar to theirs. Validation — To ensure the model’s predictive ability and longevity, validate each custom model on a holdout sample and compare it with other scores to ensure it accounts for the current and future (through-the-door) consumer populations, as well as policy rule and behavioral changes. Regulatory review — Don’t forget about the documentation needed for compliance. While audits are unpleasant , fines and extensive scrutiny can significantly impact your business. Take your fortunetelling to the next level. Machine learning is all the rage. This cutting-edge technology can be embedded in your predictive models to help uncover patterns in data that may not be apparent otherwise. This can be done by comparing the performance of the machine learning model with your existing models. Once you know that machine learning can add the lift you’re looking for, you can apply that methodology to develop a custom model focused on stability, cost-efficiency, transparency and predictive performance. Predicting behavior across the Customer Life Cycle. How can a custom model benefit you? From improving baseline performance and increasing profitability by approving more good accounts to uncovering opportunities within your target market, custom models can provide the confidence needed to grow your business. Which one of these models can help you achieve your business goals? When it comes to accurately predicting customer behavior, you don’t need a crystal ball. You need a well-built, highly predictive custom model. Use the data that’s available to gain insight into your customers and grow your bottom line. If you need help, we’re here. We have the data, analytics and expertise to help you get started.
Digital channels undoubtedly create convenient experiences for consumers. We have the luxury of applying for loans or creating investment accounts from the comfort of home. However, the same opportunities are available to fraudsters. Fraudsters continue to find creative and innovative ways to expose vulnerabilities across all types of businesses. They prey on inexperienced or low-bandwidth teams that have not invested in the appropriate fraud tools in the past. Despite the imminent fraud risk involved, both consumers and businesses continue to embrace digital channels. With 90 percent of consumers worldwide conducting personal banking online, how do we protect these digital platforms with finite resources? A leading digital financial services company was forced to address this question when they experienced a large-scale fraud attack. But they weren’t in this fight alone. Download the full case study to see how our risk analyst used FraudNet to prevent millions of dollars in fraudulent funding. Client: A leading digital financial services company that operates with zero in-person branches with more than 7,000 employees Challenge/Objective: In October 2018, fraudsters deployed a large-scale, scripted attack against a North American financial services company. The fraud team was extremely understaffed. The fraud team was unable to detect and respond to the attack quickly. The fraudulent account opening activities eventually blended into account takeovers. Resolution: Our risk analyst worked quickly to analyze the geolocation, velocity and device rules firing within FraudNet for Account Opening. By having these rules in place, FraudNet was able to flag and outsort thousands of suspicious applications. Despite being a small team, the fraud investigators were able to work efficiently within the FraudNet workbench and review the true, high-risk applications. Results: Thanks to our risk analyst’s quick remediation and the FraudNet proprietary device rules: 23,800 fraudulent applications were outsorted for review. An estimated $35.7 million in fraudulent funding was prevented. However, the fight against fraud is ongoing. Our risk analyst continues to work closely with the fraud team to develop an effective strategy to prepare against future attacks.